At the heart of the campaign is a provocative question: "You don't live on a farm, so why drive a tractor?"

"If you want to create genuine, lasting behaviour change, you can't just drive a branded truck into a town for a day and leave."

Perth's pretty chilly this time of year - so we went to Berlin

Cerebral Palsy Alliance has chosen independent agency Orphan as its new creative partner for the global launch of a new evidence-based training platform