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Australian marketing news & analysis


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Grill Guests Chat Careers: CMO Insights From Matt Oakley & Nikki Atack
This May we're grilling Matt Oakley & Nikki Atack about careers, strategy and CMOs.

Carma Levene
Apr 173 min read
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Savi Steps Into Fashion With Ena Pelly Win
Savi Communications has been appointed contemporary Australian clothing brand Ena Pelly’s media and performance marketing agency, the first fashion e-commerce client for the fast growing agency.

The Marketer
16 minutes ago2 min read


Kia Middle East & Africa plants the ‘Seeds of Change’ in new project by electriclime° and INNOCEAN MEA
Kia Middle East & Africa continues to plant ‘Seeds of Change’ with the second phase of its ‘Cycle of Life’ initiative, developed by INNOCEAN MEA and brought to life by electriclime°.

The Marketer
19 hours ago3 min read


Porter Novelli Announce Laura Hill as Managing Partner - Engagement
As organisations strive to bring people along on these transformative journeys, they seek trusted partners who can help them connect with stakeholders confidently and meaningfully, an endeavour Laura feels passionate about.

The Marketer
1 day ago2 min read


Thunderbolts* Oasis Screening In Partnership With Val Morgan
Get Your Tickets! Thunderbolts* Oasis Screening In Partnership With Val Morgan. The latest Marvel film to explode onto the big screen launches on May 1st, and you can catch all the action while supporting The Oasis Project, thanks to Val Morgan.

The Marketer
7 days ago1 min read


Two Thirds of APAC Marketers Struggle to Identify and Reach Target Audience, New B2B Report Highlights
2025 State of B2B Pipeline Growth report highlights critical need for better customer insights in diverse region.

The Marketer
Apr 233 min read


electriclime° Hosts Spring ‘25 Young Filmmakers With Oscar-nominated Director Dania Bdeir
electriclime° Hosts Spring ‘25 Young Filmmakers With Oscar-nominated Director Dania Bdeir

The Marketer
Apr 222 min read


Win Your Way to Vanuatu - Oasis Ball Raffle Tickets On Sale
the 2025 Raffle is now live and online, courtesy of our sponsors News Australia, Media Tonic and My Vanuatu. You’ll want to grab tickets, because the prize this year is an all inclusive* trip for two to Vanuatu valued at over $7k

The Marketer
Apr 222 min read


Grill Guests Chat Careers: CMO Insights From Matt Oakley & Nikki Atack
This May we're grilling Matt Oakley & Nikki Atack about careers, strategy and CMOs.

Carma Levene
Apr 173 min read


Cloudian Appoints Anna Christensen, Victoria Meldrum APJ Channel & Marketing Directors
Cloudian today announced it has appointed Anna Christensen as Asia Pacific and Japan head of channel and alliances, and Victoria Meldrum into Christensen’s former role of Asia Pacific and Japan head of marketing.

The Marketer
Apr 162 min read


Coca-Cola Relaunches Iconic “Share a Coke” Campaign
Coca-Cola brings back its legendary 'Share a Coke' campaign, which will see personalised bottles return to the Australian market.

The Marketer
Apr 102 min read


electriclime° Sign director Joe Connor on Exclusive Basis to MENA & APAC
electriclime° sign director Joe Connor to their roster on an exclusive basis through the MENA and APAC regions

The Marketer
Apr 91 min read


Soul+Wolf & PKF Digital Deliver Best Retail Project at the 2025iTnews Benchmark Awards with IRONMAN 4x4
IRONMAN 4X4, a global leader in off-road vehicle solutions, has won the 2025 iTnews Benchmark Award for Best Retail Project.

The Marketer
Apr 43 min read


A Masterstroke for the Arts: CreateSA Unveiled
Arts South Australia’s new ambition for the Arts, Culture & Creative Industries sector launched in a rebrand via SAUCE. The Creative Agency.

The Marketer
Apr 42 min read


Report: Navigating The Digital Divide - Where Social Media is Both Villain & Vital for Teens
New national study reveals public perceptions of social media amid TV show Adolescence popularity and ongoing debate on proposed ban.

The Marketer
Apr 43 min read


Zeina Khodr Sparked Up The Grill
Chief Spark at Paper + Spark, Zeina Khodr Set The Grill Alight

Carma Levene
Apr 13 min read


Inaugural Oasis Sleepout Raises $60,000
Over 45 representatives from media and creative took up the challenge to join the committee’s first Oasis Sleepout and raised $60k.

The Marketer
Mar 313 min read


2025 Oasis Ball Tickets Now On Sale
Join the Oasis Committee ‘On Broadway’ as the Crown Ballroom is transformed into New York City and be captivated by the magic of the theatre

The Marketer
Mar 261 min read


Lee Kum Kee Continues Collaboration with MasterChef’s Declan Cleary
Australia's favourite Asian condiments brand continues its ambassadorship with MasterChef contestant Declan Cleary.

The Marketer
Mar 252 min read


Pipeline360 Expands APAC Presence with Joseph McCarthy as Senior Account Director
Joseph McCarthy joins Integrate's media division, Pipeline360, as Senior Account Director to drive APAC growth.

The Marketer
Mar 252 min read


Geelong Cats and Lee Kum Kee Team Up for 2025 AFL Season
Geelong Cats welcomes Lee Kum Kee as a Premier Partner for the 2025 AFL Season.

The Marketer
Mar 242 min read


electriclime° Appoints Jason Heller as Executive Producer Asia and Expands into Thailand
Jason joins the electriclime° team in Singapore, as the film house opens its Bangkok office.

The Marketer
Mar 192 min read


Filmmaker Hopi Allard Signs With electriclime° on Exclusive Basis
electriclime° welcomes filmmaker Hopi Allard on an exclusive basis in the MENA and APAC regions.

The Marketer
Mar 172 min read


Zephyr PR Appointed PR Partner for 4 Voices
Zephyr PR has been appointed as the PR agency for 4 Voices, a charity bridging social isolation and empowering vulnerable women and girls.

The Marketer
Mar 172 min read


Pierre Gasly’s Fan-Designed Australian Race Helmet Revealed in Binance Mural in Melbourne
Binance unveils the fan-designed race helmet that F1 Driver, Pierre Gasly, will wear at the Australian GP.

The Marketer
Mar 133 min read


Inaugural Oasis Sleepout
40+ of WA advertising, media and communications professionals have signed up for the inaugural Oasis Sleepout aiming to raise $30k.

The Marketer
Mar 102 min read


Doodles and Golden Wolf Release Animated Short Film “Dullsville and The Doodleverse"
Doodles and Golden Wolf release animated short 'Dullsville and the Doodleverse' across streaming platforms.

The Marketer
Mar 91 min read


electriclime° MENA Expands With New Alserkal Avenue Office in Dubai
After an award-winning 2024, electriclime° MENA has expanded into a brand new space that will serve as an art and creative hub in Dubai.

The Marketer
Mar 72 min read


Westfield and Disney Announce the Return of 'Imagine with Westfield' in 2025
Disney and Westfield team up for a third year to deliver immersive experiences across Australia and New Zealand.

The Marketer
Mar 51 min read


CommBank Takes Aussies To NYC With ‘Out of Here’ OOH
CommBank + M&C Saatchi Group Bring NYC to Melbourne with Jonny's famous hotdogs for travel app launch.

The Marketer
Mar 44 min read


Media Communications Agency, Zephyr PR, acquires PDPR Marketing and Creative
Media communications agency, Zephyr PR, is thrilled to announce the successful acquisition of PDPR Marketing and Creative.

The Marketer
Mar 33 min read


Samsung Vision AI Explored in New Global Film by Cheil Worldwide & electriclime°
The global spot sees a family united in a sleek, modern location and shows off the AI TV’s stand and cable-free design.

The Marketer
Feb 252 min read


Bloom Digital Wins Silver in the World Design Awards 2025
Perth-based agency Bloom Digital wins Silver in the World Design Awards 2025, for their rebrand of Tilenni Stiles.

The Marketer
Feb 252 min read


CONNETIX Appoints Ben Lawless-Jennings Head of Marketing
CONNETIX has appointed Ben Lawless-Jennings as Head of Marketing. He was formerly Head of Marketing for LEGO

The Marketer
Feb 252 min read


The Coca-Cola Company Launch Fanta Lemon 'Wanta Fanta'
Fanta Lemon launches in Australia, as part of The Coca-Cola Company’s campaign to give young Aussies more of what they ‘Wanta’

The Marketer
Feb 252 min read


Clemenger Merger - Creating ‘Ideas That Define Tomorrow’
Clemenger BBDO, CHEP Network & activation agency, Traffik – will come together forming a full-service marketing communications agency.

The Marketer
Feb 242 min read


MFA Unveils Psychosocial Safety Playbook To Champion A Supportive Work Environment
The Media Federation of Australia (MFA) launch the MFA People First – A Playbook for Leaders on Psychosocial Safety.

The Marketer
Feb 193 min read


SA Gov Launches ‘Spot the Harm, Stop the Harm’ Campaign via SAUCE. The Creative Agency
New campaign from Department of Human Services and its unit Gambling Harm Support SA, explaining the early signs of gambling harm launches

The Marketer
Feb 173 min read


Grill The Marketer Back for 2025, Hosting 1st Interstate Guest, Zeina Khodr
Tickets are now on sale for Grill The Marketer 2025, with the first event of the bi-monthly series’ 6th year on March 27 at The Court Hotel

The Marketer
Feb 142 min read


The 2025 Oasis Ball Takes Centre Stage On Broadway
‘Oasis Ball, On Broadway’ rolls out the red carpet on 16th May, when the Crown Ballroom transforms into a stunning theatre.

The Marketer
Feb 142 min read


Samsung Launches Galaxy S25 Series in Australia With House of Galaxy Studios
Samsung Electronics today announced the launch of the Galaxy S25 Series in Australia, ringing in the next era of mobile AI.

The Marketer
Feb 144 min read


Design Bridge & Partners Welcomes Charlie Lowe as APAC Chief Strategy Officer
DBP, a global leader in brand design and strategy, announces the appointment of Charlie Lowe as APAC Chief Strategy Officer.

The Marketer
Feb 123 min read


Campbells Reaffirms Position As Go-To Wholesaler In New Campaign Via Paper + Spark
Paper + Spark Launch 'We've Got You' Campaign For Campbells Wholesale.

The Marketer
Feb 121 min read


Paper + Spark Wins FAAA Brand Awareness Campaign "Better Off"
Paper + Spark was awarded the highly competitive brand awareness campaign for the Financial Advice Association Australia (FAAA)

The Marketer
Feb 123 min read


Bloom Digital Named Best Small SEO Agency at the APAC Search Awards
Bloom Digital has been recognised as Best Small SEO Agency (25 or under employees) in the 2025 APAC Search Awards.

The Marketer
Feb 62 min read


Oasis Committee Returns Stronger Than Ever for 2025
Following a record-breaking event in 2024, the Oasis Committee is back and ready to build on its success for an even more impactful 2025.

Carma Levene
Feb 53 min read


Marketplace Shake-Up: Amazon Thrives, Catch Closes, Chinese Platforms to Stall
Check out the key findings published in Pattern's 2025 Australian Marketplace Consumer Report.

The Marketer
Feb 54 min read


Balarinji’s Australian Pavilion Logo Takes Gold in World Design Awards
The Australian Pavilion logo for the 2025 Osaka World Expo by Indigenous design studio, Balarinji, won gold in the 2025 World Design Awards.

The Marketer
Feb 43 min read


Boomerang Earns Two YouTube Creator Awards
Boomerang receives two YouTube Silver Play Buttons as its sports channels surpass 100K subscribers each, with 200M+ views in nine months.

The Marketer
Feb 42 min read


NZ’s Pay-Per-Coverage PR Firm Relaunches
Payper, New Zealand’s results-based PR firm, has officially relaunched under the leadership of communications expert Lewis Hampton.

The Marketer
Jan 292 min read


Fad or Forever: Which Elements of AI are Here to Stay?
Fad or Forever: Which Elements of AI are Here to Stay? By Joe Stevens, Client Lead, Atomic 212°

The Marketer
Jan 283 min read
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