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Australian marketing news & analysis


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Grill Guests Chat Careers: CMO Insights From Matt Oakley & Nikki Atack
This May we're grilling Matt Oakley & Nikki Atack about careers, strategy and CMOs.

Carma Levene
Apr 173 min read
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Samsung Gives Australians The Space to Dream at Vivid Sydney
Samsung Electronics Australia is returning as a Major Partner to captivate audiences at Vivid Sydney, this time with its world-class experiential activation, ‘Space to Dream’.

The Marketer
1 day ago4 min read


Marketplace Battle Heats Up: Trust, Convenience & Choice Key as Pricing Pressures Grow
An exclusive Australian study by global ecommerce accelerator, Pattern, has shown that product range, convenience, and trustworthiness will be critical battlegrounds for online marketplaces in 2025.

The Marketer
2 days ago3 min read


Macquarie Telecom Launches VeloCloud Partner Channel in Landmark Agreement
Macquarie Telecom, part of Macquarie Technology Group (ASX: MAQ), today announced it has signed a first-of-its-kind agreement with VeloCloud to provide its SD-WAN technology to managed service providers (MSPs) across Australia.

The Marketer
3 days ago2 min read


Comrades to Action (CTA) Enters Market with Mission
CTA (Comrades to Action) enters the market with a mission to build culturally relevant, strategically led campaigns that deliver real commercial impact.

The Marketer
4 days ago2 min read


Incubeta Announce Lani Cummins as Managing Director ANZ
Global digital marketing group Incubeta is proud to announce the appointment of Lani Cummins as Managing Director of its Australian and New Zealand operations.

The Marketer
4 days ago3 min read


Global Marketing Community Unites to Celebrate International Day of Marketing - May 27
The European Marketing Confederation (EMC) has established May 27th as International Marketing Day, an annual celebration dedicated to recognizing the pivotal role marketing plays in business and society.

The Marketer
4 days ago2 min read


Keep Left Launches Mental Health Campaign With Shane Jacobson For Healthy Heads
Keep Left Launch Innovative Mental Health Campaign for Truckies with Healthy Heads and Shane Jacobson.

The Marketer
4 days ago4 min read


Lee Kum Kee Continues MasterChef Australia Sponsorship Bringing Flavours of Asia to Australian Kitchens
This marks Lee Kum Kee’s third year with MasterChef Australia, one of Australia’s most revered television shows, with Lee Kum Kee products featured in the competition, bringing the very best of Asia’s finest condiments to Australian homes.

The Marketer
May 152 min read


Weaponizing Facebook Ads: Inside Multi-Stage Malware Campaign Exploiting Cryptocurrency Brands
Cybercriminals are plaguing Facebook users with cryptocurrency scams that use images of public figures like Elon Musk, Zendaya, and Cristiano Ronaldo to lure in victims.

The Marketer
May 97 min read


Take Your Medicine Launch: The Award-Winning Sound Studio Behind Campaigns for Pepsi-co, Disney & Pharrell-Featured Short Film
Take Your Medicine, a new London-based creative music studio and label specialising in electronic and contemporary music, officially launches today.

The Marketer
May 93 min read


Tickets, Please! Oasis Ball On Broadway Tickets Ready For Collection
Oasis Ball On Broadway wristbands are now ready for collection from the box office, located at Carat (Level 6, 190 St Georges Terrace)

The Marketer
May 81 min read


Marcus Evans Announces 17th CMO ANZ Summit: A Premier Gathering for Marketing Leaders
This invitation-only event will bring together top marketing executives, innovative agencies, and solution providers to explore the latest trends and strategies in the marketing industry.

The Marketer
May 61 min read


electriclime° Sign Australian-based Director Tim Main for Exclusive Representation in ANZ, Asia & MENA
electriclime° are delighted to welcome director and VFX artist Tim Main to its global roster for exclusive representation in ANZ, Asia and MENA.

The Marketer
May 62 min read


Oasis Ball Silent Auction Is Now Live!
There’s a signed 2025 Fremantle Dockers Guernsey, thanks to the Fremantle Football Club, an LG CordZero Robot Vac R3 with Wet Mop, donated by REA Group, stylish sunglasses thanks to Sito Shades and OTIS, and a $500 Luxury Escapes Gift Voucher thanks to The Trade Desk.

The Marketer
May 63 min read


Binance Australia Partners With Jack Robinson in Surfing First
Binance Australia has announced a groundbreaking partnership with champion surfer Jack Robinson, marking the first major crypto sponsorship in Australian surfing history.

The Marketer
May 23 min read


The Oasis Committee Announces Oasis Ball 2025 Major Sponsors
The Oasis Committee are proud to announce oOh!media, Crown Resorts Foundation, Nine Perth and Val Morgan Cinema as returning major sponsors for the 2025 Oasis Ball.

The Marketer
May 24 min read


Oasis Ball Live Auction Prizes Announced
The Oasis Committee are excited to announce that the 2025 Oasis Ball Live Auction is sure to be a showstopper!

The Marketer
May 22 min read


Savi Steps Into Fashion With Ena Pelly Win
Savi Communications has been appointed contemporary Australian clothing brand Ena Pelly’s media and performance marketing agency, the first fashion e-commerce client for the fast growing agency.

The Marketer
Apr 302 min read


Kia Middle East & Africa plants the ‘Seeds of Change’ in new project by electriclime° and INNOCEAN MEA
Kia Middle East & Africa continues to plant ‘Seeds of Change’ with the second phase of its ‘Cycle of Life’ initiative, developed by INNOCEAN MEA and brought to life by electriclime°.

The Marketer
Apr 293 min read


Porter Novelli Announce Laura Hill as Managing Partner - Engagement
As organisations strive to bring people along on these transformative journeys, they seek trusted partners who can help them connect with stakeholders confidently and meaningfully, an endeavour Laura feels passionate about.

The Marketer
Apr 292 min read


Thunderbolts* Oasis Screening In Partnership With Val Morgan
Get Your Tickets! Thunderbolts* Oasis Screening In Partnership With Val Morgan. The latest Marvel film to explode onto the big screen launches on May 1st, and you can catch all the action while supporting The Oasis Project, thanks to Val Morgan.

The Marketer
Apr 231 min read


Two Thirds of APAC Marketers Struggle to Identify and Reach Target Audience, New B2B Report Highlights
2025 State of B2B Pipeline Growth report highlights critical need for better customer insights in diverse region.

The Marketer
Apr 233 min read


electriclime° Hosts Spring ‘25 Young Filmmakers With Oscar-nominated Director Dania Bdeir
electriclime° Hosts Spring ‘25 Young Filmmakers With Oscar-nominated Director Dania Bdeir

The Marketer
Apr 222 min read


Win Your Way to Vanuatu - Oasis Ball Raffle Tickets On Sale
the 2025 Raffle is now live and online, courtesy of our sponsors News Australia, Media Tonic and My Vanuatu. You’ll want to grab tickets, because the prize this year is an all inclusive* trip for two to Vanuatu valued at over $7k

The Marketer
Apr 222 min read


Grill Guests Chat Careers: CMO Insights From Matt Oakley & Nikki Atack
This May we're grilling Matt Oakley & Nikki Atack about careers, strategy and CMOs.

Carma Levene
Apr 173 min read


Cloudian Appoints Anna Christensen, Victoria Meldrum APJ Channel & Marketing Directors
Cloudian today announced it has appointed Anna Christensen as Asia Pacific and Japan head of channel and alliances, and Victoria Meldrum into Christensen’s former role of Asia Pacific and Japan head of marketing.

The Marketer
Apr 162 min read


Coca-Cola Relaunches Iconic “Share a Coke” Campaign
Coca-Cola brings back its legendary 'Share a Coke' campaign, which will see personalised bottles return to the Australian market.

The Marketer
Apr 102 min read


electriclime° Sign director Joe Connor on Exclusive Basis to MENA & APAC
electriclime° sign director Joe Connor to their roster on an exclusive basis through the MENA and APAC regions

The Marketer
Apr 91 min read


Soul+Wolf & PKF Digital Deliver Best Retail Project at the 2025iTnews Benchmark Awards with IRONMAN 4x4
IRONMAN 4X4, a global leader in off-road vehicle solutions, has won the 2025 iTnews Benchmark Award for Best Retail Project.

The Marketer
Apr 43 min read


A Masterstroke for the Arts: CreateSA Unveiled
Arts South Australia’s new ambition for the Arts, Culture & Creative Industries sector launched in a rebrand via SAUCE. The Creative Agency.

The Marketer
Apr 42 min read


Report: Navigating The Digital Divide - Where Social Media is Both Villain & Vital for Teens
New national study reveals public perceptions of social media amid TV show Adolescence popularity and ongoing debate on proposed ban.

The Marketer
Apr 43 min read


Zeina Khodr Sparked Up The Grill
Chief Spark at Paper + Spark, Zeina Khodr Set The Grill Alight

Carma Levene
Apr 13 min read


Inaugural Oasis Sleepout Raises $60,000
Over 45 representatives from media and creative took up the challenge to join the committee’s first Oasis Sleepout and raised $60k.

The Marketer
Mar 313 min read


2025 Oasis Ball Tickets Now On Sale
Join the Oasis Committee ‘On Broadway’ as the Crown Ballroom is transformed into New York City and be captivated by the magic of the theatre

The Marketer
Mar 261 min read


Lee Kum Kee Continues Collaboration with MasterChef’s Declan Cleary
Australia's favourite Asian condiments brand continues its ambassadorship with MasterChef contestant Declan Cleary.

The Marketer
Mar 252 min read


Pipeline360 Expands APAC Presence with Joseph McCarthy as Senior Account Director
Joseph McCarthy joins Integrate's media division, Pipeline360, as Senior Account Director to drive APAC growth.

The Marketer
Mar 252 min read


Geelong Cats and Lee Kum Kee Team Up for 2025 AFL Season
Geelong Cats welcomes Lee Kum Kee as a Premier Partner for the 2025 AFL Season.

The Marketer
Mar 242 min read


electriclime° Appoints Jason Heller as Executive Producer Asia and Expands into Thailand
Jason joins the electriclime° team in Singapore, as the film house opens its Bangkok office.

The Marketer
Mar 192 min read


Filmmaker Hopi Allard Signs With electriclime° on Exclusive Basis
electriclime° welcomes filmmaker Hopi Allard on an exclusive basis in the MENA and APAC regions.

The Marketer
Mar 172 min read


Zephyr PR Appointed PR Partner for 4 Voices
Zephyr PR has been appointed as the PR agency for 4 Voices, a charity bridging social isolation and empowering vulnerable women and girls.

The Marketer
Mar 172 min read


Pierre Gasly’s Fan-Designed Australian Race Helmet Revealed in Binance Mural in Melbourne
Binance unveils the fan-designed race helmet that F1 Driver, Pierre Gasly, will wear at the Australian GP.

The Marketer
Mar 133 min read


Inaugural Oasis Sleepout
40+ of WA advertising, media and communications professionals have signed up for the inaugural Oasis Sleepout aiming to raise $30k.

The Marketer
Mar 102 min read


Doodles and Golden Wolf Release Animated Short Film “Dullsville and The Doodleverse"
Doodles and Golden Wolf release animated short 'Dullsville and the Doodleverse' across streaming platforms.

The Marketer
Mar 91 min read


electriclime° MENA Expands With New Alserkal Avenue Office in Dubai
After an award-winning 2024, electriclime° MENA has expanded into a brand new space that will serve as an art and creative hub in Dubai.

The Marketer
Mar 72 min read


Westfield and Disney Announce the Return of 'Imagine with Westfield' in 2025
Disney and Westfield team up for a third year to deliver immersive experiences across Australia and New Zealand.

The Marketer
Mar 51 min read


CommBank Takes Aussies To NYC With ‘Out of Here’ OOH
CommBank + M&C Saatchi Group Bring NYC to Melbourne with Jonny's famous hotdogs for travel app launch.

The Marketer
Mar 44 min read


Media Communications Agency, Zephyr PR, acquires PDPR Marketing and Creative
Media communications agency, Zephyr PR, is thrilled to announce the successful acquisition of PDPR Marketing and Creative.

The Marketer
Mar 33 min read


Samsung Vision AI Explored in New Global Film by Cheil Worldwide & electriclime°
The global spot sees a family united in a sleek, modern location and shows off the AI TV’s stand and cable-free design.

The Marketer
Feb 252 min read


Bloom Digital Wins Silver in the World Design Awards 2025
Perth-based agency Bloom Digital wins Silver in the World Design Awards 2025, for their rebrand of Tilenni Stiles.

The Marketer
Feb 252 min read


CONNETIX Appoints Ben Lawless-Jennings Head of Marketing
CONNETIX has appointed Ben Lawless-Jennings as Head of Marketing. He was formerly Head of Marketing for LEGO

The Marketer
Feb 252 min read
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