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Passionate & curious Australian marketers


Wrap: Grill The Marketer - Champions of Change Edition
We Hosted Leigh Wood & Tess Palmyre for the Final Event of 2025 - Here's How it Went

Carma Levene
Dec 17, 20254 min read
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OMNICOM MEDIA AUSTRALIA ANNOUNCES LEADERSHIP CHANGE FOR MEDIA AGENCY UM
Stevie returns to Omnicom following three years in a senior leadership role outside the network, after previously spending seven years with Omnicom in leadership positions at PHD Australia.

The Marketer
16m2 min read


Payper Launches New Zealand’s First AI Press Release Builder
Payper, New Zealand’s only results-based PR agency, has today launched New Zealand’s first dedicated AI press release builder.

The Marketer
2d2 min read


Perth Bears & McDonald's Team Up For Family-First Major Partnership
The Perth Bears have announced McDonald’s as their newest Major Partner under a three-year deal that will also see the Ronald McDonald House Charities become the official charity partner of the NRL’s newest franchise

The Marketer
2d2 min read


Humanforce Strengthens Executive Team With Appointment of Cameron Partridge as Chief Growth Officer
Leading global provider of AI-driven human capital management (HCM) solutions for frontline workforces, announces the appointment of Cameron Partridge as Chief Growth Officer (CGO)

The Marketer
Jan 203 min read


New Brand Campaign From Fitness First Puts Fitness Back On Aussie Agenda
Fitness First Australia has launched its first major brand campaign since appointing Leo Australia last year, unveiling ‘Let’s Put Fitness First’ - a call to put fitness firmly back on Australia’s agenda.

The Marketer
Jan 203 min read


Uber's "Can't Do That If You're Driving" Campaign Adds Retro Games
In the latest instalment of the ‘Can’t Do That if You’re Driving’ campaign, retro games turned downtime into playtime in in partnership with EssenceMediacom, Livewire and Special.

The Marketer
Jan 203 min read


Cannes Young Lions Competition Registrations Open
If you're under 30 and keen for a challenge that'll have you the king of the jungle, here's what you need to know.

The Marketer
Jan 161 min read


Perth Bears Unveil Logo Ahead of 2027 NRL Debut
Perth Bears CEO Anthony De Ceglie said the logo paid homage and respect to the North Sydney Bears while embracing the club’s future in Western Australia.

The Marketer
Jan 142 min read


Capel Group Launches Unlocking Independent Agencies' Global Power
Founder-led collective redefines marketing with stability, expertise, and worldwide reach.

The Marketer
Jan 133 min read


Novated Lease Australia Appoints Priya Kanniappan Chief Marketing Officer
Kanniappan joins NLA’s executive team with over 13 years’ experience across Australia’s leading digital marketplaces. She’s held senior marketing leadership roles at carsales, Eventbrite, and most recently Easy Weddings.

The Marketer
Jan 122 min read


Wrap: Grill The Marketer - Champions of Change Edition
We Hosted Leigh Wood & Tess Palmyre for the Final Event of 2025 - Here's How it Went

Carma Levene
Dec 17, 20254 min read


Deaf Lottery Launches $1m Prize
For the first time in its 37-year history, the Deaf Lottery is offering a one-million-dollar major prize in its Christmas draw, increasing the total prize pool by more than $300,000.

The Marketer
Dec 17, 20253 min read


The Winner Takes It All: Oasis Golf Day Registrations Now Open
In 2025 the Oasis Committee, with the help of their sponsors, supporters, and the wider industry, raised over $170,000 for The Salvation Army’s Oasis Project. In 2026, they’re aiming even higher, and as part of a growing schedule of satellite events are introducing a brand-new Oasis Golf Day.

The Marketer
Dec 17, 20252 min read


Cash Converters Doubles Down on WA Sport With Perth Bears Partnership Announced
The Perth Bears have today announced a landmark deal with trusted second-hand retailer and personal finance provider Cash Converters for NRL principal partnership.

The Marketer
Dec 15, 20253 min read


Coca-Cola Refreshes Sydney’s Iconic Kings Cross Coke Sign
Coca-Cola Australia has launched a new look for Sydney’s iconic Kings Cross Coke sign, which represents the simple joy of connection

The Marketer
Dec 10, 20252 min read


18th CMO Summit 2026: Uniting Marketing Leaders to Shape the Future of the Industry
The Marketer is once again a Media Partner of the CMO Summit, this time hosted in Sydney in February 2026

The Marketer
Dec 9, 20252 min read


Opinion: What Cristiano Ronaldo’s Perplexity Investment Means For The AI Landscape
Cristiano Ronaldo just announced his investment into Perplexity AI, giving it another boost in mainstream popularity and propels yet another round of celebrity ambassadorship in the world of the AI wars. Ronaldo brings mainstream credibility to an AI search engine challenging Google and ChatGPT. But can celebrity backing actually move the needle? What does this partnership reveal about how AI companies are shifting from features to accessibility?
Ning Choi
Dec 9, 20253 min read


Edgell Marks Century With Summer Cricket Partnership Via OMD & News Corp
As Edgell celebrates 100 years of being part of Australian mealtimes, the iconic Australian brand is stepping up to the crease with OMD Create and News Corp with a new content partnership featuring Australian cricketer Alex Carey, in line with the first Ashes Test Series this November.

The Marketer
Dec 9, 20253 min read


WPP Media Leads Australian New Business Rankings in 2025
WPP Media has been named Australia’s top-performing media agency group in the latest COMvergence New Business Barometer

The Marketer
Dec 8, 20253 min read


The Power of Love: The Oasis Ball Plugs into 'Electric Dreams' on Friday 15 May 2026 for a Night of Neon
Power up your look as the 2026 Oasis Ball takes a bold leap back to the vibrant, neon-drenched 1980’s with 'Electric Dreams'

The Marketer
Dec 5, 20252 min read


South Australia Celebrates A Sustainable Future & The Plastics Aren’t Invited
Green Industries SA launches bold new campaign via SAUCE for their Replace the Waste platform

The Marketer
Dec 5, 20252 min read


Kleenheat Spark - A Digital Platform Providing Solar & Battery Solutions, Delivered In Partnership With Juicebox
Kleenheat has entered the home solar and battery market in WA with Kleenheat Spark; a one-stop digital platform designed to make buying solar and battery systems simpler, clearer and more accessible for local households

The Marketer
Dec 4, 20253 min read


Milestone Awards Season for Nature
Nature secures dual agency of the year honours as multidisciplinary model gains industry recognition

The Marketer
Dec 2, 20252 min read


OMNICOM OCEANIA ANNOUNCES CHANGES ACROSS AUSTRALIA & NEW ZEALAND
Following global communications from Omnicom overnight, Omnicom Oceania today announced a series of local changes across Australia and New Zealand to align with the group’s updated global structure following the completion of the IPG acquisition.

The Marketer
Dec 2, 20252 min read


Oasis Committee Presents The Salvos With $170k Cheque at VIP Morning Tea
At an intimate morning tea, the Oasis Committee presented the $170k Cheque from funds raised in 2025.

The Marketer
Dec 1, 20253 min read


Opinion: “AI Doesn't Know What a Lounge Room in Shepparton Smells Like”...and Now It Won't Get to Learn
When Indigenous rapper Adam Briggs said this to a Senate committee in September, he captured something essential about creativity: it's rooted in peoples’ lived experiences.
Ning Choi
Nov 22, 20253 min read


Bloom Digital Lands Twelve Nominations in Prestigious APAC Search Awards 2026
Perth-based agency Bloom Digital has achieved remarkable recognition, being named a finalist in an impressive ten categories for the upcoming APAC Search Awards 2026.

The Marketer
Nov 21, 20252 min read


Andiron Group Launches Comprehensive Investor Impact Accelerator for Business
This integrated model is designed to align brand storytelling, growth strategy, and capital market readiness into a single, cohesive offering, supporting founders through all stages: from early brand and investor narrative development, to funding readiness, growth acceleration, and ultimately, exit planning, to maximise value.

The Marketer
Nov 20, 20252 min read


Opinion: APAC Audience Nuance Best Navigated by Data
Knowing your audience is the foundation of successful marketing. Yet in a region as large as APAC, that’s easier said than done. APAC’s cultural, linguistic, and geographical diversity means potential missteps are everywhere. The key to avoiding them is to improve your data strategy.

The Marketer
Nov 20, 20253 min read


SA Police Launch Anti-Cocaine Driving Campaign with SAUCE. The Creative Agency
A new campaign for South Australia Police via SAUCE. The Creative Agency has launched, announcing drivers under the influence of cocaine can now be tested and penalised.

The Marketer
Nov 18, 20252 min read


Bonfire’s Chelsea Craddock Wins Agency Rockstar at Google Honours Awards
Chelsea Craddock rounds out a defining year for the Performance Media team at Bonfire with her second recognition by Google in 2025.

The Marketer
Nov 17, 20253 min read


CONNETIX Charity Packs Set to Inspire Creativity and Support Change
Limited-edition CONNETIX charity packs have launched with proceeds supporting breast cancer research through Australian Breast Cancer Research (ABCR) and the fight against motor neurone disease with FightMND.

The Marketer
Nov 11, 20253 min read


L’Oréal Launches Brandstorm 2026, Inviting Youth to Craft the Future of Luxury Fragrance
The world’s biggest youth innovation competition returns, offering the chance to win a coveted internship at L’Oréal’s Global Headquarters in Paris.

The Marketer
Nov 11, 20252 min read


Blank Theory Wins Good Design Award for ENFORCR Website
Blank Theory has won the Good Design Award in Digital Design: Web Design and Development for the creation of ENFORCR, a law-enforcement brand and website for Australian Defence Apparel (ADA) .

The Marketer
Nov 11, 20252 min read


Gold Coast Icons Share Untold Stories On New Striking Gold Podcast
Hosted by local entrepreneur Sterling Cincotta, Striking Gold is a new business and lifestyle podcast shining a light on the raw, honest and often untold stories behind some of the Gold Coast’s most successful entrepreneurs and leaders.

The Marketer
Nov 8, 20253 min read


Zeus Street Greek Launches Limited-Edition Pita & Summer Campaign With Nick Kyrgios
Zeus Street Greek has partnered with Nick Kyrgios and Stryda to launch a limited-edition pita and summer combo that marks the brand’s move into its next stage of growth, following a year of brand and commercial transformation.

The Marketer
Nov 8, 20253 min read


Omnicom Media Group Australia Announces Internal CEO Appointments
Omnicom Media Group (OMG) Australia has announced internal CEO appointments at two of its agencies, with Laura Nice named CEO of PHD Australia and Sian Whitnall as sole CEO at OMD Australia.

The Marketer
Nov 8, 20252 min read


2026 Oasis Ball Committee Announces Updated Structure & New Faces
Eloise Cribb Takes Newly-Created Secretary Role, Event Team Expands, Carma Levene & Sophie Park Appointed Squad Leads.

The Marketer
Nov 5, 20253 min read


Bitdefender Extends Partnership With Scuderia Ferrari
Bitdefender, a global cybersecurity leader, announced the extension of its multi-year partnership and collaboration agreement with Scuderia Ferrari HP, the Formula 1 racing division of Ferrari.

The Marketer
Nov 4, 20252 min read


2026 Software Buying Trends Report: Less Than 30% of Aussie Businesses Get Software Right
Australian Businesses risk disruption and overspending with less than 30% being successful software adopters, report from Capterra reveals.

The Marketer
Nov 4, 20253 min read


Pentanet Launch New Brand Platform
It is the first expression of the brand’s new platform ‘Nothing But Net’, a promise of the new standard for local connection.

The Marketer
Nov 4, 20252 min read


Perth’s Bloom Digital Named Small Agency Of The Year - SEO In Global Award
Bloom Digital Named Small Agency Of The Year - SEO by Search Engine Land

The Marketer
Nov 3, 20252 min read


Pentanet Connects With FRINGE WORLD as Festival Partner
Homegrown Western Australian organisations, FRINGE WORLD and Pentanet team up to celebrate local talent and supercharge summer.

The Marketer
Oct 31, 20252 min read


Golden Wolf Channels Thai Folklore in Haunting New 'Dead by Daylight' Trailer
Golden Wolf blends beauty with brutality in the new trailer for Behaviour Interactive's Dead By Daylight chapter: Sinister Grace.

The Marketer
Oct 31, 20251 min read


Nature Marks A Record Year of Growth With New Appointments
Strategic advisory firm Nature announces ten new appointments across its Melbourne, Brisbane and Sydney offices as demand rises for multidisciplinary advisory expertise.

The Marketer
Oct 31, 20252 min read


Nikki Atack Joins Australian Marketing Institute Board of Directors
Nikki Atack Joins Australian Marketing Institute Board of Directors.

The Marketer
Oct 30, 20252 min read


Resolution Digital Selected as Carnival Cruise Line's SEO Agency of Choice
Following a competitive pitch process, Resolution Digital has been appointed the SEO and journey optimization agency of record for the cruise line.

The Marketer
Oct 29, 20252 min read


Agency VS In-House? WAMA's Great Debate is Back
Back for the end of 2025, the WAMA great debate will unpack whether it's time to pivot to in-house expertise, or if agencies are set to endure.

The Marketer
Oct 24, 20251 min read


Perth's Bloom Digital Named 2025 Search Engine Land Awards Finalist
Bloom Digital has been announced as a finalist in three categories in the The 2025 Search Engine Awards, honouring excellence in digital marketing.

The Marketer
Oct 22, 20252 min read


KWP+Partners Do It Properly With Ashley & Martin Campaign Launch
Ashley & Martin partner with KWP+Partners to launch a new campaign aimed at challenging quick fixes when it comes to hair loss

The Marketer
Oct 20, 20252 min read
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