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The Marketer

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Passionate & curious Australian marketers


Grill The Champions of Change in Final Panel of 2025
Leigh Wood & Tess Palmyre - AdNews Champions of Change Powerlisters Front Final Grill The Marketer Panel for 2025

The Marketer
Oct 132 min read
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Gold Coast Icons Share Untold Stories On New Striking Gold Podcast
Hosted by local entrepreneur Sterling Cincotta, Striking Gold is a new business and lifestyle podcast shining a light on the raw, honest and often untold stories behind some of the Gold Coast’s most successful entrepreneurs and leaders.

The Marketer
23h3 min read


Zeus Street Greek Launches Limited-Edition Pita & Summer Campaign With Nick Kyrgios
Zeus Street Greek has partnered with Nick Kyrgios and Stryda to launch a limited-edition pita and summer combo that marks the brand’s move into its next stage of growth, following a year of brand and commercial transformation.

The Marketer
23h3 min read


Omnicom Media Group Australia Announces Internal CEO Appointments
Omnicom Media Group (OMG) Australia has announced internal CEO appointments at two of its agencies, with Laura Nice named CEO of PHD Australia and Sian Whitnall as sole CEO at OMD Australia.

The Marketer
23h2 min read


2026 Oasis Ball Committee Announces Updated Structure & New Faces
Eloise Cribb Takes Newly-Created Secretary Role, Event Team Expands, Carma Levene & Sophie Park Appointed Squad Leads.

The Marketer
4d3 min read


Bitdefender Extends Partnership With Scuderia Ferrari
Bitdefender, a global cybersecurity leader, announced the extension of its multi-year partnership and collaboration agreement with Scuderia Ferrari HP, the Formula 1 racing division of Ferrari.

The Marketer
5d2 min read


2026 Software Buying Trends Report: Less Than 30% of Aussie Businesses Get Software Right
Australian Businesses risk disruption and overspending with less than 30% being successful software adopters, report from Capterra reveals.

The Marketer
5d3 min read


Pentanet Launch New Brand Platform
It is the first expression of the brand’s new platform ‘Nothing But Net’, a promise of the new standard for local connection.

The Marketer
5d2 min read


Perth’s Bloom Digital Named Small Agency Of The Year - SEO In Global Award
Bloom Digital Named Small Agency Of The Year - SEO by Search Engine Land

The Marketer
6d2 min read


Pentanet Connects With FRINGE WORLD as Festival Partner
Homegrown Western Australian organisations, FRINGE WORLD and Pentanet team up to celebrate local talent and supercharge summer.

The Marketer
Oct 312 min read


Golden Wolf Channels Thai Folklore in Haunting New 'Dead by Daylight' Trailer
Golden Wolf blends beauty with brutality in the new trailer for Behaviour Interactive's Dead By Daylight chapter: Sinister Grace.

The Marketer
Oct 311 min read


Nature Marks A Record Year of Growth With New Appointments
Strategic advisory firm Nature announces ten new appointments across its Melbourne, Brisbane and Sydney offices as demand rises for multidisciplinary advisory expertise.

The Marketer
Oct 312 min read


Nikki Atack Joins Australian Marketing Institute Board of Directors
Nikki Atack Joins Australian Marketing Institute Board of Directors.

The Marketer
Oct 302 min read


Resolution Digital Selected as Carnival Cruise Line's SEO Agency of Choice
Following a competitive pitch process, Resolution Digital has been appointed the SEO and journey optimization agency of record for the cruise line.

The Marketer
Oct 292 min read


Agency VS In-House? WAMA's Great Debate is Back
Back for the end of 2025, the WAMA great debate will unpack whether it's time to pivot to in-house expertise, or if agencies are set to endure.

The Marketer
Oct 241 min read


Perth's Bloom Digital Named 2025 Search Engine Land Awards Finalist
Bloom Digital has been announced as a finalist in three categories in the The 2025 Search Engine Awards, honouring excellence in digital marketing.

The Marketer
Oct 222 min read


KWP+Partners Do It Properly With Ashley & Martin Campaign Launch
Ashley & Martin partner with KWP+Partners to launch a new campaign aimed at challenging quick fixes when it comes to hair loss

The Marketer
Oct 202 min read


They Wear Our Faces: Bitdefender Launches AI Deepfake Scam Awareness Campaign
Bitdefender's global scam awareness campaign aims to educate consumers about the growing sophistication AI-driven scams.

The Marketer
Oct 142 min read


Grill The Champions of Change in Final Panel of 2025
Leigh Wood & Tess Palmyre - AdNews Champions of Change Powerlisters Front Final Grill The Marketer Panel for 2025

The Marketer
Oct 132 min read


PADC Skulls Awards 2025 Early Access Now on Sale
Since 1989, the Skulls have celebrated commercial creativity in all its forms, recognising the ideas, craft and collaboration that define Western Australia’s creative industry.

The Marketer
Oct 132 min read


Bonfire Reveals Refreshed Executive Team Amid National Growth
Bonfire Appoints Peter Gavalas as CEO, Expands Creative, Strategy & AI Leadership Bonfire has announced the appointment of Peter Gavalas...

The Marketer
Oct 133 min read


Omnicom Oceania Appoints Daniel Klug as Director of New Media
Omnicom Oceania has announced the appointment of Daniel Klug to the newly created role of Director of New Media

The Marketer
Oct 102 min read


Youngbloods Invite Perth Marketers to March with Pride
The Perth advertising and marketing industry is invited to stand loud and proud with Youngbloods at PrideFEST 2025

The Marketer
Oct 71 min read


Curtin Marketing Association & RAC Launch Student Marketing Competition for RAC's Go App
Hands‑on 3 hour hackathon invites student teams to design integrated campaigns for Western Australia’s latest driver safety app.

The Marketer
Oct 42 min read


Chapter & Likeable Launch When Life Needs For MercyCare
Chapter Brand Leadership, in partnership with Likeable Creative, has launched a new brand platform for MercyCare – When Life Needs

The Marketer
Sep 263 min read


Perth Bears Make NRL History With Record-breaking Partnership
This deal for a sleeves sponsor sets a new benchmark in the NRL and will include a significant financial commitment to the club during its non-playing year of 2026.

The Marketer
Sep 262 min read


AdSchool Copywriting Reimagined By Josh Edge & Charles Baylis
AdSchool Copywriting Returns - Revamped by Two Creative Heavyweights, Including Perth's Josh Edge.

The Marketer
Sep 262 min read


Rio Tinto & Australian Athletics Extend Community Partnership
Australian Athletics and Rio Tinto have renewed and expanded their landmark partnership for a further three years, deepening a shared commitment to driving community engagement and promoting athletics at all levels.

The Marketer
Sep 242 min read


Wrapped: Grill The Marketer With Spudshed's Melissa Osterhage
Thursday night saw more than fifty of Perth's most curious marketers gather to Grill Galati Group Head of Marketing, Melissa Osterhage about career paths, petroleum, and potatoes - and she brought the goods; literally and figuratively.

Carma Levene
Sep 212 min read


Research: As Rates Fall, 70% of Australians Ready to Spend - Manhattan Associates Research Reveals
While Australians remain cautious about big-ticket spending due to cost-of-living pressures, easing interest rates are beginning to lift confidence and create opportunities for retail recovery.

The Marketer
Sep 173 min read


Attention Experts Named Digital Marketing Partner for Melbourne Victory FC
Attention Experts Named Digital Marketing Partner for Melbourne Victory FC.

The Marketer
Sep 173 min read


Juicebox Accelerates Growth With Intelligence-Age Digital Transformation Capabilities
Juicebox accelerates growth with AI-powered digital transformation, helping brands scale smarter and faster.

The Marketer
Sep 162 min read


Perth Agency Start Digital Relaunches as The Start
Perth creative agency Start Digital relaunches as The Start, with a new identity that seeks to push the boundaries of digital.

The Marketer
Sep 122 min read


Rocket Becomes OpenAI Services Partner
Rocket joins OpenAI Services Partner program, merging AI models with digital expertise to drive results for Australian SMEs.

The Marketer
Sep 112 min read


Incubeta Acquires RocketSource to Expand Human-Centred AI Capabilities
Incubeta’s acquisition of RocketSource enhances its AI capabilities, blending behavioural science with performance expertise.

The Marketer
Sep 112 min read


Centacare Breaks Down Perceived Foster Care Barriers via SAUCE. The Creative Agency
Centacare launches campaign by SAUCE. The Creative Agency to address perceived foster care barriers.

The Marketer
Sep 93 min read


Katie Roberts to Lead Commercial Strategy for Perth’s New NRL Club
Perth Bears announce Katie Roberts as the club’s inaugural General Manager of Commercial.

The Marketer
Sep 32 min read


Fanta® Teams Up with Universal Pictures & Blumhouse to Bring Together Infamous Horror Icons for Australian Fans
Fanta®, Universal Pictures & Blumhouse team up to feature Chucky, Freddy Fazbear, and M3GAN on limited-edition cans.

The Marketer
Sep 23 min read


Attention Experts Appoints Ex-Mindshare (UK) Lucinda Kingham as Head of Expansion
Sydney-based social media and digital marketing agency, Attention Experts, appoints Lucinda Kingham as Head of Expansion.

The Marketer
Aug 272 min read


Bloom Digital Win Australian Marketing Institute Award
Perth-based Bloom Digital wins Small Budget Marketing at Australian Marketing Institute (AMI) Awards for Marketing Excellence

The Marketer
Aug 211 min read


Bonfire Named 2025 AMI Marketing Excellence Award Agency of the Year
The win marks Bonfire's second national title, following its first in 2020, and affirms Bonfire's place among Australia's leading independent agencies.

The Marketer
Aug 211 min read


CONNETIX Debuts Exclusive Target U.S. Releases as the Brand Continues Growth
Perth-based STEAM toy brand expands its U.S. footprint with landmark new partnership and product reveals.

The Marketer
Aug 203 min read


Indies join forces: Hardie Grant Media Acquires Award-Winning Creative Communications Agency, Keep Left
Hardie Grant Media has acquired creative communications agency Keep Left, reinforcing its position as one of Australia’s leading independent marketing networks.

The Marketer
Aug 203 min read


Truestock Launches Curated Library of Australian Stock Images
Truestock launches a curated Australian stock image library, aiming to capture an authentic, diverse and beautiful Australia.

The Marketer
Aug 182 min read


CONNETIX Launches New Product Ranges to Expand Open-Ended Play and STEAM Learning
Perth-based magnetic tile brand CONNETIX launches its PRO series and three new ranges.

The Marketer
Aug 152 min read


Dr. Bronner’s Boosts Marketplace Revenue by 55% with Pattern
the iconic organic soap and personal care brand, has transformed its marketplace performance in Australia, achieving a 55% growth in monthly revenue through a strategic partnership with leading ecommerce accelerator Pattern.

The Marketer
Aug 143 min read


Incubeta Launches AI-Powered Seamless Search on Google Cloud Marketplace
AI-Powered Seamless Search on Google Cloud Marketplace to Maximize Search Marketing ROI

The Marketer
Aug 132 min read


Aquent Becomes First Marketing, Design, and Tech Recruiter to Join New Age-Inclusive Recruiter Program
Aquent announced as the first marketing recruiter to commit to APSCo Age Inclusive Recruiter program principles.

The Marketer
Aug 122 min read


September Grill Guest: Melissa Osterhage, Head of Marketing - Galati Group
Our next Grill Guest sees us heading to the client side with the incredible Melissa Osterhage, who heads up the marketing department at Spudshed.

The Marketer
Aug 121 min read


Home Show Partnership Bridges Physical Exhibitions and Digital Marketing
The Home Show has partnered with Vastly Digital to launch the 'Leads Beyond the Booth' campaign.

The Marketer
Aug 113 min read


Event: Cannes Download Brings the World’s Best Creativity to Perth
Event: Cannes Download Brings the World’s Best Creativity to Perth.

The Marketer
Aug 111 min read
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