Carma Levene
Grill The Marketer - October Wrap
Wowee! Still so stoked about our last Grill The Marketer. Biggest crowd yet, awesome vibes and an eloquent and generous guest?! What more...
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Carma Levene
- a day ago
- 2 min
Grill The Marketer - October Wrap
Wowee! Still so stoked about our last Grill The Marketer. Biggest crowd yet, awesome vibes and an eloquent and generous guest?! What more...
Carma Levene
- Aug 29
- 4 min
Photography & Copyright
Someone in our community contacted me for feedback on an issue they're having with stolen content, and I wanted to set the record straight.
Carma Levene
- Aug 21
- 3 min
Grill The Marketer August Wrap Up
If you attended our Thursday event and want to see some photos, or if you missed it and need a re-cap, here's how it went down.
Carma Levene
- Aug 17
- 3 min
3 Recent TVCs That Caught My Attention
TVCs are considered a bit old hat now, but people don't hate them as much as they say they do. Here's 3 that recently caught my attention.
Carma Levene
- Jun 22
- 3 min
Grill The Marketer June Wrap-Up
With guest to the grill, Gabe Mach, we got the hot take on privacy and data, with a few spicy side dishes thrown in this June. Gabe is...
Carma Levene
- Jun 11
- 1 min
Red Rooster Rebrand
Did you notice there's something a bit more modern and minimal about the Red Rooster branding?
Clayton Smith
- Feb 28
- 3 min
Grill The Marketer 2020 Awards
Another Grill The Marketer is in the books and this one was extra special! We put on our usual live Q&A session, where Carma and myself...
Carma Levene
- Feb 18
- 4 min
Facebook Newsfeeds Feed No News In Australia
Overnight Facebook implemented restrictions on publishers & Australian users sharing or viewing Australian & international news content.
The Marketer
- Feb 1
- 4 min
Lead Generation According to Joana Inch
How do you decide which digital marketing tactics to implement, to generate high quality leads, converting site visitors into sales?
The Marketer
- Feb 1
- 4 min
The 7 Deadly Sins of Shipping
We know about the 7 deadly sins; lust, envy, gluttony, sloth, greed, anger & pride. In the eCommerce world, there are also 7 sins to avoid.
Carma Levene
- Jan 8
- 3 min
2020 The Marketer Campaign Awards
Plenty of amazing campaigns went live last year, despite more challenges to negotiate than ever before. So let's celebrate them!
The Marketer
- Dec 3, 2020
- 4 min
Driving digital New Year’s Resolutions for start-up success
Go To Market provides practical and digestible steps in how to dive into the market with success.
Carma Levene
- Nov 23, 2020
- 2 min
Grill The Marketer Xmas Wrap-up
Ho, Ho, Ho 🎅 The final Grill The Marketer for 2020 was named Christmas Vacation, in keeping with our theme of using movie titles in our...
Carma Levene
- Nov 14, 2020
- 3 min
Aussie AF Campaigns Are Bonza
We're not here to f*ck spiders.
We're here to talk about Aussie marketing campaigns, and show you the good, bad and the deadly...
Clayton Smith
- Oct 27, 2020
- 3 min
Grill The Marketer VII Wrap Up
Grill The Marketer VII went off like a frog in a sock! If the frog was one of those frogs who loves marketing...
Carma Levene
- Oct 13, 2020
- 3 min
The Social Dilemma - The Marketer's Opinion
If you're in marketing you've likely heard of Netflix's docu-drama The Social Dilemma. In fact you're likely to have heard about it from...
Carma Levene
- Sep 22, 2020
- 6 min
Speaker Feature - Paul Ramondo
Grill The Marketer VII, The Last Crusade has a very special guest panelist which we're super excited about hosting, so we thought intro you!
Carma Levene
- Sep 11, 2020
- 5 min
Grillers In Our Midst - Alana Christidis & The YChats Podcast
We've been running Grill The Marketer events for a year now (you really should try and make it to one if you haven't yet) so we thought...
Carma Levene
- Sep 7, 2020
- 3 min
Facebook to Remove News From Aussie News Feeds if Forced to Pay
Our government has taken the mind-boggling step of forcing Facebook to pay for news content & Facebook has responded with a big fat nope.
Carma Levene
- Aug 13, 2020
- 3 min
We Came, We Saw, We Got Grilled
Last night was an absolute blast! We're so lucky to be able to attend events again, and after a 5 month hiatus and a pretty quick...
Clayton Smith
- Aug 3, 2020
- 4 min
Dominoes Newsjacking Masterclass
Its a tough time for Karens but Dominoes has opened their arms to Karens with a perfect newsjacking.
Clayton Smith
- Apr 20, 2020
- 3 min
How the biggest brands in the world are marketing during Covid-19
So what have the biggest brands in the world been doing with those colossal marketing budgets? They are getting real.
Carma Levene
- Mar 5, 2020
- 1 min
The Marketer's Endless Summer
We're moving!
Carma Levene
- Feb 20, 2020
- 2 min
Feature Campaign - Game On Mole
I hadn't been inspired by a campaign for a while, so when I saw the Game On Mole TVC I was thrilled. Because I want to champion...
Carma Levene
- Jan 6, 2020
- 5 min
Scotty From Marketing
How did our Prime Minister become Scotty From Marketing? Should marketers understand PR better? What did other PMs do before politics?
Carma Levene
- Dec 12, 2019
- 3 min
Bots Up With Barrell
We chat bots with friend of The Marketer, Adam Barrell and get a little peek under the hood of his So Perth & Christmas Lights bots.
Clayton Smith
- Nov 25, 2019
- 6 min
Underwear David & Goliath : Step One vs Calvin Klein
Today I want to compare one of the oldest and hairiest bulges in the men's underwear game, Calvin Klein with newcomer Step One.
Carma Levene
- Nov 14, 2019
- 2 min
The And Brand | Ampersand Projects
I was intrigued by its simplicity, the branding elements are minimalistic, and it's totally on point for the message...
Carma Levene
- Aug 22, 2019
- 2 min
Grill The Marketer II, Grill Harder
Grill The marketer II, Grill Harder will be the same but better. Come along and join the fun - plus learn some stuff.
Carma Levene
- Aug 17, 2019
- 2 min
Suffer in Your Jocks
Fight GloBALL Warming and stop suffering in your jocks with Bonds.
Carma Levene
- Jul 19, 2019
- 2 min
Grill The Marketer - Clay & Carma Live
You're invited to grill us, and just like any good BBQ, there'll be beer! Join us on July 29 for a Perth marketing event that's a bit differ
Clayton Smith
- Jul 8, 2019
- 3 min
Learn Penmanship in 1917 - The Song Remains The Same
In this instalment of The Song Remains The Same, we go back to 1917, when penmanship was a tad more important than it is these days!
Carma Levene
- Jun 19, 2019
- 5 min
Cast Your Vote: Marketing Podcasts You Love
Marketing Podcasts - there's so many! But what makes a marketing podcast great? I explore this and ask some marketers to weigh in.
Clayton Smith
- May 15, 2019
- 3 min
Cadbury Thinks Outside The Chocolate Box
Purple chocolate overlord Cadbury have tried something different. 10 designers, 4 days & a big goal - create a Symbol For All.
Clayton Smith
- Apr 12, 2019
- 3 min
Armadale Gets Active & Fremantle Gets... Fremantled?
Perth city councils Fremantle and Armadale have just launched new marketing campaigns in the space of the last week, and as your...
Carma Levene
- Apr 5, 2019
- 2 min
Skin in the Game
April Fool's Day happens every year and marketers love it, especially for their social media channels. It's not hard to understand why -...
Clayton Smith
- Mar 27, 2019
- 4 min
Clay's Fave Perth Biz Websites
Websites are an interesting beast. What should be the thriving digital hub of a business can morph over time into a painful anchor,...
Carma Levene
- Mar 20, 2019
- 6 min
Do The Hustle - with Melissa Bowen
I had the immense privilege of spending the afternoon with experienced Perth marketer Melissa Bowen, who's just launched her co-working...
Clayton Smith
- Mar 13, 2019
- 3 min
Marketing Gold - The Perth Mint
My goodness we are into March, I can't believe it. It was myself and Carma's birthday last week, we are birthday twins, so yay happy...
Carma Levene
- Mar 6, 2019
- 3 min
Something borrowed, something new
If you are a marketer mentally singing Ben Lee right now, kudos. And sorry... I've been a little slack with my The Marketer duties and I...
Clayton Smith
- Feb 25, 2019
- 2 min
Boston Beer Can Crush - By Zendoke
Over the last year, thanks to a couple of snobby beer aficionado friends of mine (my wallet hates you Damo and Leigh), I have found...
Clayton Smith
- Feb 12, 2019
- 2 min
Watch Your Muscles Grow in 1929 - The Song Remains The Same
Greetings marketing lovers, Clay here with another excellent vintage ad. This one is from 1929 by the Titus Training in New York City,...
Carma Levene
- Feb 5, 2019
- 3 min
Ad Nostalgia - Remember these?
People say they hate ads, especially TVCs. It's actually not true. They hate annoying ads, shouty ads, and boring ads - but they love...
Carma Levene
- Feb 1, 2019
- 3 min
Australia Day Ad Honors
You're hearing from me again because if I don't write about the Australia Day ads this week it'll be old news next week as we fly into...
Clayton Smith
- Jan 29, 2019
- 3 min
Let's Thursday Like We Friday
While you don't have to twist my arm to get me to out for a drink in the Perth CBD on a Thursday night, others need more convincing. I...
Carma Levene
- Jan 22, 2019
- 7 min
2019 Local Marketing Trends
In the marketing ecosystem, old-fashioned marketing is considered especially heinous. In Australia, the dedicated marketers who...
Clayton Smith
- Jan 15, 2019
- 2 min
Nomad Chocolate by Two From Two
As you may have noticed, I like black and white branding. Clean, crisp and minimalist with plenty of space. Bold colour in graphic design...
Carma Levene
- Jan 8, 2019
- 3 min
SBS's Slow Summer
Sometimes you just need to slow down. With our hot summers it’s hard to maintain pace anyway, with wading through soupy humid days, and...
Carma Levene
- Dec 14, 2018
- 2 min
Post Campaign Analysis
Don't run away! The Marketer has used the phrase "Post Campaign Analysis" in a new and much more fun way than my agency friends will be...
Carma Levene
- Dec 13, 2018
- 1 min
What are we doing here?
We’ve just gone live :O WELCOME - and thanks so much so being here! Local Social Media agency owners and birthday twins, Clayton from...