Is the marketing funnel doomed? Does organic social media work the way you think it does? Where did all the AI bros come from? I have opinions.

Building on last year’s inaugural edition, the 2025 report draws on new data, behavioural analysis and cultural observation to examine the widening gap between people’s stated intentions and their real-world actions. 

APAC Creative Voices Are Gaining Ground On The World Stage Cannes Lions 2025 offered a glimpse into that momentum, when this year, the region brought home 118 Lions, a notable rise from 91 in 2024, reflecting increased global recognition of Asian creativity.

Bonfire has opened its doors in Melbourne, marking the agency’s official expansion to the East Coast. The move brings the Bonfire team closer to clients, collaborators, and key platform partners.

Recent research has found marketers in APAC were the most likely to cite data concerns as a top challenge.

Production house electriclime° has collaborated with PropertyGuru on a moving new brand film.

This annual event is an immersive celebration of Western Australia’s commercial creativity industry; a showcase of the work that elevates WA to the world stage of strategy, ideation, production, and craft.

Strategic insights consultancy Nature expands its national team with appointments across consulting, strategy and operations.

The 46th AWARD Award Finalists have been announced and we wanted to highlight the WA finalists. Let's look at KWP+Partners - Cop Enough for WA Police Union.

The 46th AWARD Award Finalists have been announced and we wanted to highlight the WA finalists. Let's see VML's HER Board for Luma.

They did it! 2025 AdNews Champions of Change Power Listers, Leigh Wood & Tess Palmyre.

The 46th AWARD Award Finalists have been announced and we wanted to highlight the WA finalists. This one's Rare's The Black Puppy for WA Primary Health Alliance.

This July we're welcoming Tim Woodsmith to the hot seat! He's not been in Perth that long, so you might not have come to meet him yet, but here's what you need to know.

Manhattan Associates has successfully supported Adairs in transitioning its supply chain operations in-house, boosting ecommerce efficiency and customer experience.

Bonfire Taps Luke Williams to Lead New Creative Offering

Together, the companies will deliver the industry's first end-to-end marketing intelligence solution - one that connects marketing performance, customer behavior, and revenue outcomes in a single, intelligent platform.

New Berkeley Communications report reveals insights into how senior marketers are navigating the AI era.

The 46th AWARD Award Finalists have just been announced and we wanted to highlight the WA finalists and tell you more about their campaigns. We're starting with 303 MullenLowe.

Les Timar will step down from the role of CEO of Clemenger Group at the end of June after 27 years with the Group.

After 33 years of delivering life-changing prizes and vital support to Deaf Australians, Deaf Connect is unveiling a fresh new brand for its biggest fundraiser – the Deaf Lottery.

Samsung Electronics Australia has announced it is shining a light on plight of the often-overlooked heroes of social media – the Unsung Snappers.

Samsung Electronics today announced it is hitting the ground running as a Major Partner of the TCS Sydney Marathon presented by ASICS.

Clemenger Group agency Redhanded has announced the appointment of its general manager Paul Dodds as the B2B agency’s new managing director, following Stu Shepherd’s decision to step down from the role at the end of June.

Seb Brandt’s name has popped up in the marketing world on many occasions, as a changemaker at Ingham’s, Top 25 CMO, MFA Awards Judge, CMO Summit Presenter, brand and innovation lecturer…but for three months this year Seb has swapped the boardroom for a bicycle as he cycles 4000 kilometres across America on ‘The Deliberate Detour’

I spoke to Tess Palmyre and Leigh Wood about being shortlisted for the AdNews Champions of Change.

Robert Morgan has been part of the Clemenger Group family for more than 45 years.

The Australian beauty industry has been challenged to lift its game on accessibility following the nation’s first Boundless Beauty Summit, hosted in Sydney by Guide Dogs NSW/ACT in conjunction with creative communications agency Keep Left. 

A recap for those in attendance, a rundown for those who weren't.

Marketing isn’t just about campaigns anymore. It’s about clarity - in complexity, in change, and in moments when people are looking for meaning. By Michael van Oudtshoorn Chief Marketing & Communications Officer at genU.

Powerade is excited to announce the introduction of its ‘Next Gen Electrolyte Blend.’ To celebrate, Powerade is giving Aussies the chance to turn their personal best run into cash with the ‘5K for $5K’ challenge.

electriclime° Announces Exclusive Signing of Director Keane Pearce Shaw for Asia & Australia-New Zealand. Known for his electric energy and unique visual style, Keane brings a kinetic, character-driven approach to filmmaking that often fuses comedy with bold aesthetic choices.

Sydney Agency Not Another Launches Major Australian Consent Campaign for the Dept of Social Services

This project tapped Golden Wolf’s bold visual storytelling to create maximum impact, specifically activating Coca-Cola Frozen’s partnership with McDonald’s. 

Curtin University marketing students represent WA at the L'Oréal Brandstorm 2025 National Finals in Melbourne, placing in the top 5 out of over 130 teams across Australia and New Zealand.

The European Confederation of Marketing (EMC) Announce Dr. Byron Sharp Awarded Lifetime Achievement Award for Marketing

Samsung Electronics Australia is returning as a Major Partner to captivate audiences at Vivid Sydney, this time with its world-class experiential activation, ‘Space to Dream’.

An exclusive Australian study by global ecommerce accelerator, Pattern, has shown that product range, convenience, and trustworthiness will be critical battlegrounds for online marketplaces in 2025.

Macquarie Telecom, part of Macquarie Technology Group (ASX: MAQ), today announced it has signed a first-of-its-kind agreement with VeloCloud to provide its SD-WAN technology to managed service providers (MSPs) across Australia.

CTA (Comrades to Action) enters the market with a mission to build culturally relevant, strategically led campaigns that deliver real commercial impact.

Global digital marketing group Incubeta is proud to announce the appointment of Lani Cummins as Managing Director of its Australian and New Zealand operations.

The European Marketing Confederation (EMC) has established May 27th as International Marketing Day, an annual celebration dedicated to recognizing the pivotal role marketing plays in business and society.

Keep Left Launch Innovative Mental Health Campaign for Truckies with Healthy Heads and Shane Jacobson.

This marks Lee Kum Kee’s third year with MasterChef Australia, one of Australia’s most revered television shows, with Lee Kum Kee products featured in the competition, bringing the very best of Asia’s finest condiments to Australian homes.

Cybercriminals are plaguing Facebook users with cryptocurrency scams that use images of public figures like Elon Musk, Zendaya, and Cristiano Ronaldo to lure in victims.

Take Your Medicine, a new London-based creative music studio and label specialising in electronic and contemporary music, officially launches today.

Oasis Ball On Broadway wristbands are now ready for collection from the box office, located at Carat (Level 6, 190 St Georges Terrace)

This invitation-only event will bring together top marketing executives, innovative agencies, and solution providers to explore the latest trends and strategies in the marketing industry.

electriclime° are delighted to welcome director and VFX artist Tim Main to its global roster for exclusive representation in ANZ, Asia and MENA.

There’s a signed 2025 Fremantle Dockers Guernsey, thanks to the Fremantle Football Club, an LG CordZero Robot Vac R3 with Wet Mop, donated by REA Group, stylish sunglasses thanks to Sito Shades and OTIS, and a $500 Luxury Escapes Gift Voucher thanks to The Trade Desk.

Binance Australia has announced a groundbreaking partnership with champion surfer Jack Robinson, marking the first major crypto sponsorship in Australian surfing history.