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A community for passionate & curious Australian marketers


Grill Wrap: May's Grill The Marketer put Matt Oakley & Nikki Atack in the Hot Seat
A recap for those in attendance, a rundown for those who weren't.

Carma Levene
Jun 53 min read
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Samsung Spotlights Unsung Snappers
Samsung Electronics Australia has announced it is shining a light on plight of the often-overlooked heroes of social media – the Unsung Snappers.

The Marketer
5 hours ago4 min read


Samsung Electronics Australia to Partner With TCS Sydney Marathon Presented by ASICS
Samsung Electronics today announced it is hitting the ground running as a Major Partner of the TCS Sydney Marathon presented by ASICS.

The Marketer
7 hours ago3 min read


Paul Dodds Appointed Managing Director of Clemenger Group's Redhanded
Clemenger Group agency Redhanded has announced the appointment of its general manager Paul Dodds as the B2B agency’s new managing director, following Stu Shepherd’s decision to step down from the role at the end of June.

The Marketer
1 day ago2 min read


Seb Brandt Cycling Across America in 'Deliberate Detour' Shares Musings on Life & Marketing
Seb Brandt’s name has popped up in the marketing world on many occasions, as a changemaker at Ingham’s, Top 25 CMO, MFA Awards Judge, CMO Summit Presenter, brand and innovation lecturer…but for three months this year Seb has swapped the boardroom for a bicycle as he cycles 4000 kilometres across America on ‘The Deliberate Detour’

The Marketer
2 days ago2 min read


Interview: WA's Champions of Change - Tess Palmyre & Leigh Wood AdNews Finalists
I spoke to Tess Palmyre and Leigh Wood about being shortlisted for the AdNews Champions of Change.

Carma Levene
4 days ago6 min read


Robert Morgan Announces Retirement from Clemenger Group
Robert Morgan has been part of the Clemenger Group family for more than 45 years.

The Marketer
Jun 53 min read


Keep Left & Guide Dogs Host Australia's First Accessible Beauty Summit Featuring Molly Burke
The Australian beauty industry has been challenged to lift its game on accessibility following the nation’s first Boundless Beauty Summit, hosted in Sydney by Guide Dogs NSW/ACT in conjunction with creative communications agency Keep Left.

The Marketer
Jun 53 min read


Grill Wrap: May's Grill The Marketer put Matt Oakley & Nikki Atack in the Hot Seat
A recap for those in attendance, a rundown for those who weren't.

Carma Levene
Jun 53 min read


Opinion: Managing Marketing Through Mergers, Mission & Marketplace Shifts
Marketing isn’t just about campaigns anymore. It’s about clarity - in complexity, in change, and in moments when people are looking for meaning. By Michael van Oudtshoorn Chief Marketing & Communications Officer at genU.

The Marketer
Jun 42 min read


Launch: Win $5k for 5k With Powerade ION4
Powerade is excited to announce the introduction of its ‘Next Gen Electrolyte Blend.’ To celebrate, Powerade is giving Aussies the chance to turn their personal best run into cash with the ‘5K for $5K’ challenge.

The Marketer
Jun 22 min read


electriclime° Sign Director Keane Pearce Shaw Exclusively in Asia & ANZ
electriclime° Announces Exclusive Signing of Director Keane Pearce Shaw for Asia & Australia-New Zealand.
Known for his electric energy and unique visual style, Keane brings a kinetic, character-driven approach to filmmaking that often fuses comedy with bold aesthetic choices.

The Marketer
May 291 min read


Sydney Agency Launches Major Australian Consent Campaign
Sydney Agency Not Another Launches Major Australian Consent Campaign for the Dept of Social Services

The Marketer
May 282 min read


Golden Wolf Experiences Brain Freeze With Coca-Cola Frozen
This project tapped Golden Wolf’s bold visual storytelling to create maximum impact, specifically activating Coca-Cola Frozen’s partnership with McDonald’s.

The Marketer
May 282 min read


WA Marketing Students Place Top 5 in L'Oréal Brandstorm National Finals
Curtin University marketing students represent WA at the L'Oréal Brandstorm 2025 National Finals in Melbourne, placing in the top 5 out of over 130 teams across Australia and New Zealand.

Sean Palm
May 273 min read


European Confederation of Marketing Honors Dr. Byron Sharp with Lifetime Achievement Award
The European Confederation of Marketing (EMC) Announce Dr. Byron Sharp Awarded Lifetime Achievement Award for Marketing

The Marketer
May 274 min read


Samsung Gives Australians The Space to Dream at Vivid Sydney
Samsung Electronics Australia is returning as a Major Partner to captivate audiences at Vivid Sydney, this time with its world-class experiential activation, ‘Space to Dream’.

The Marketer
May 234 min read


Marketplace Battle Heats Up: Trust, Convenience & Choice Key as Pricing Pressures Grow
An exclusive Australian study by global ecommerce accelerator, Pattern, has shown that product range, convenience, and trustworthiness will be critical battlegrounds for online marketplaces in 2025.

The Marketer
May 223 min read


Macquarie Telecom Launches VeloCloud Partner Channel in Landmark Agreement
Macquarie Telecom, part of Macquarie Technology Group (ASX: MAQ), today announced it has signed a first-of-its-kind agreement with VeloCloud to provide its SD-WAN technology to managed service providers (MSPs) across Australia.

The Marketer
May 212 min read


Comrades to Action (CTA) Enters Market with Mission
CTA (Comrades to Action) enters the market with a mission to build culturally relevant, strategically led campaigns that deliver real commercial impact.

The Marketer
May 202 min read


Incubeta Announce Lani Cummins as Managing Director ANZ
Global digital marketing group Incubeta is proud to announce the appointment of Lani Cummins as Managing Director of its Australian and New Zealand operations.

The Marketer
May 203 min read


Global Marketing Community Unites to Celebrate International Day of Marketing - May 27
The European Marketing Confederation (EMC) has established May 27th as International Marketing Day, an annual celebration dedicated to recognizing the pivotal role marketing plays in business and society.

The Marketer
May 202 min read


Keep Left Launches Mental Health Campaign With Shane Jacobson For Healthy Heads
Keep Left Launch Innovative Mental Health Campaign for Truckies with Healthy Heads and Shane Jacobson.

The Marketer
May 204 min read


Lee Kum Kee Continues MasterChef Australia Sponsorship Bringing Flavours of Asia to Australian Kitchens
This marks Lee Kum Kee’s third year with MasterChef Australia, one of Australia’s most revered television shows, with Lee Kum Kee products featured in the competition, bringing the very best of Asia’s finest condiments to Australian homes.

The Marketer
May 152 min read


Weaponizing Facebook Ads: Inside Multi-Stage Malware Campaign Exploiting Cryptocurrency Brands
Cybercriminals are plaguing Facebook users with cryptocurrency scams that use images of public figures like Elon Musk, Zendaya, and Cristiano Ronaldo to lure in victims.

The Marketer
May 97 min read


Take Your Medicine Launch: The Award-Winning Sound Studio Behind Campaigns for Pepsi-co, Disney & Pharrell-Featured Short Film
Take Your Medicine, a new London-based creative music studio and label specialising in electronic and contemporary music, officially launches today.

The Marketer
May 93 min read


Tickets, Please! Oasis Ball On Broadway Tickets Ready For Collection
Oasis Ball On Broadway wristbands are now ready for collection from the box office, located at Carat (Level 6, 190 St Georges Terrace)

The Marketer
May 81 min read


Marcus Evans Announces 17th CMO ANZ Summit: A Premier Gathering for Marketing Leaders
This invitation-only event will bring together top marketing executives, innovative agencies, and solution providers to explore the latest trends and strategies in the marketing industry.

The Marketer
May 61 min read


electriclime° Sign Australian-based Director Tim Main for Exclusive Representation in ANZ, Asia & MENA
electriclime° are delighted to welcome director and VFX artist Tim Main to its global roster for exclusive representation in ANZ, Asia and MENA.

The Marketer
May 62 min read


Oasis Ball Silent Auction Is Now Live!
There’s a signed 2025 Fremantle Dockers Guernsey, thanks to the Fremantle Football Club, an LG CordZero Robot Vac R3 with Wet Mop, donated by REA Group, stylish sunglasses thanks to Sito Shades and OTIS, and a $500 Luxury Escapes Gift Voucher thanks to The Trade Desk.

The Marketer
May 63 min read


Binance Australia Partners With Jack Robinson in Surfing First
Binance Australia has announced a groundbreaking partnership with champion surfer Jack Robinson, marking the first major crypto sponsorship in Australian surfing history.

The Marketer
May 23 min read


The Oasis Committee Announces Oasis Ball 2025 Major Sponsors
The Oasis Committee are proud to announce oOh!media, Crown Resorts Foundation, Nine Perth and Val Morgan Cinema as returning major sponsors for the 2025 Oasis Ball.

The Marketer
May 24 min read


Oasis Ball Live Auction Prizes Announced
The Oasis Committee are excited to announce that the 2025 Oasis Ball Live Auction is sure to be a showstopper!

The Marketer
May 22 min read


Savi Steps Into Fashion With Ena Pelly Win
Savi Communications has been appointed contemporary Australian clothing brand Ena Pelly’s media and performance marketing agency, the first fashion e-commerce client for the fast growing agency.

The Marketer
Apr 302 min read


Kia Middle East & Africa plants the ‘Seeds of Change’ in new project by electriclime° and INNOCEAN MEA
Kia Middle East & Africa continues to plant ‘Seeds of Change’ with the second phase of its ‘Cycle of Life’ initiative, developed by INNOCEAN MEA and brought to life by electriclime°.

The Marketer
Apr 293 min read


Porter Novelli Announce Laura Hill as Managing Partner - Engagement
As organisations strive to bring people along on these transformative journeys, they seek trusted partners who can help them connect with stakeholders confidently and meaningfully, an endeavour Laura feels passionate about.

The Marketer
Apr 292 min read


Thunderbolts* Oasis Screening In Partnership With Val Morgan
Get Your Tickets! Thunderbolts* Oasis Screening In Partnership With Val Morgan. The latest Marvel film to explode onto the big screen launches on May 1st, and you can catch all the action while supporting The Oasis Project, thanks to Val Morgan.

The Marketer
Apr 231 min read


Two Thirds of APAC Marketers Struggle to Identify and Reach Target Audience, New B2B Report Highlights
2025 State of B2B Pipeline Growth report highlights critical need for better customer insights in diverse region.

The Marketer
Apr 233 min read


electriclime° Hosts Spring ‘25 Young Filmmakers With Oscar-nominated Director Dania Bdeir
electriclime° Hosts Spring ‘25 Young Filmmakers With Oscar-nominated Director Dania Bdeir

The Marketer
Apr 222 min read


Win Your Way to Vanuatu - Oasis Ball Raffle Tickets On Sale
the 2025 Raffle is now live and online, courtesy of our sponsors News Australia, Media Tonic and My Vanuatu. You’ll want to grab tickets, because the prize this year is an all inclusive* trip for two to Vanuatu valued at over $7k

The Marketer
Apr 222 min read


Grill Guests Chat Careers: CMO Insights From Matt Oakley & Nikki Atack
This May we're grilling Matt Oakley & Nikki Atack about careers, strategy and CMOs.

Carma Levene
Apr 173 min read


Cloudian Appoints Anna Christensen, Victoria Meldrum APJ Channel & Marketing Directors
Cloudian today announced it has appointed Anna Christensen as Asia Pacific and Japan head of channel and alliances, and Victoria Meldrum into Christensen’s former role of Asia Pacific and Japan head of marketing.

The Marketer
Apr 162 min read


Coca-Cola Relaunches Iconic “Share a Coke” Campaign
Coca-Cola brings back its legendary 'Share a Coke' campaign, which will see personalised bottles return to the Australian market.

The Marketer
Apr 102 min read


electriclime° Sign director Joe Connor on Exclusive Basis to MENA & APAC
electriclime° sign director Joe Connor to their roster on an exclusive basis through the MENA and APAC regions

The Marketer
Apr 91 min read


Soul+Wolf & PKF Digital Deliver Best Retail Project at the 2025iTnews Benchmark Awards with IRONMAN 4x4
IRONMAN 4X4, a global leader in off-road vehicle solutions, has won the 2025 iTnews Benchmark Award for Best Retail Project.

The Marketer
Apr 43 min read


A Masterstroke for the Arts: CreateSA Unveiled
Arts South Australia’s new ambition for the Arts, Culture & Creative Industries sector launched in a rebrand via SAUCE. The Creative Agency.

The Marketer
Apr 42 min read


Report: Navigating The Digital Divide - Where Social Media is Both Villain & Vital for Teens
New national study reveals public perceptions of social media amid TV show Adolescence popularity and ongoing debate on proposed ban.

The Marketer
Apr 43 min read


Zeina Khodr Sparked Up The Grill
Chief Spark at Paper + Spark, Zeina Khodr Set The Grill Alight

Carma Levene
Apr 13 min read


Inaugural Oasis Sleepout Raises $60,000
Over 45 representatives from media and creative took up the challenge to join the committee’s first Oasis Sleepout and raised $60k.

The Marketer
Mar 313 min read


2025 Oasis Ball Tickets Now On Sale
Join the Oasis Committee ‘On Broadway’ as the Crown Ballroom is transformed into New York City and be captivated by the magic of the theatre

The Marketer
Mar 261 min read


Lee Kum Kee Continues Collaboration with MasterChef’s Declan Cleary
Australia's favourite Asian condiments brand continues its ambassadorship with MasterChef contestant Declan Cleary.

The Marketer
Mar 252 min read
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