Australian marketing news & analysis

Featured

Jul 12
1 min

Kelly Townson got grilled! June Grill The Marketer wrap up

What a great night! With an excellent turn out from regular Grillers and new Grillers alike for our Grill The Marketer June event focused...

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Clayton Smith

Jul 12
1 min

Kelly Townson got grilled! June Grill The Marketer wrap up

What a great night! With an excellent turn out from regular Grillers and new Grillers alike for our Grill The Marketer June event focused...

Marketing In The Metaverse Event Wrap - Grill The Marketer April '22

Carma Levene

Apr 24
4 min

Marketing In The Metaverse Event Wrap - Grill The Marketer April '22

Hooley dooley that was quite something, wasn't it? Marketing in the Metaverse...what a topic - and what a guest!

Carma Levene

Apr 1
2 min

April Fool Me Once, Shame On You

Marketers love having a bit of fun on social media for April Fools Day but...most of it SUCKS.

Carma Levene

Mar 7
2 min

Grill The Marketer Feb Wrap

Grill The Marketer '22 kicked off with special guest Seva Mozhaev TikTok trainer, content creator and now poster child for Pentanet.

Carma Levene

Feb 7
2 min

Lamb Ad? Or Lame Ad?

Unpopular opinion: I don't rate the new lamb ad. I know, shocking. Hear me out...

The Marketer

Feb 4
4 min

Game On Mole '22

We LOVE The Melanoma Institute's work on their Game On Mole campaign, and have been featuring it here on The Marketer since 2019.

Carma Levene

Nov 28, 2021
3 min

Grill The Marketer November Wrap

Hoooboy - that was a LOT of fun. What a satisfying way to round up a year of Grill The Marketer events with our most awesome community!

Carma Levene

Oct 22, 2021
2 min

Grill The Marketer - October Wrap

Wowee! Still so stoked about our last Grill The Marketer. Biggest crowd yet, awesome vibes and an eloquent and generous guest?! What more...

Carma Levene

Aug 29, 2021
4 min

Photography & Copyright

Someone in our community contacted me for feedback on an issue they're having with stolen content, and I wanted to set the record straight.

Carma Levene

Aug 21, 2021
3 min

Grill The Marketer August Wrap Up

If you attended our Thursday event and want to see some photos, or if you missed it and need a re-cap, here's how it went down.

Carma Levene

Aug 17, 2021
3 min

3 Recent TVCs That Caught My Attention

TVCs are considered a bit old hat now, but people don't hate them as much as they say they do. Here's 3 that recently caught my attention.

Carma Levene

Jun 22, 2021
3 min

Grill The Marketer June Wrap-Up

With guest to the grill, Gabe Mach, we got the hot take on privacy and data, with a few spicy side dishes thrown in this June. Gabe is...

Carma Levene

Jun 11, 2021
1 min

Red Rooster Rebrand

Did you notice there's something a bit more modern and minimal about the Red Rooster branding?

Clayton Smith

Feb 28, 2021
3 min

Grill The Marketer 2020 Awards

Another Grill The Marketer is in the books and this one was extra special! We put on our usual live Q&A session, where Carma and myself...

Facebook Newsfeeds Feed No News In Australia

Carma Levene

Feb 18, 2021
4 min

Facebook Newsfeeds Feed No News In Australia

Overnight Facebook implemented restrictions on publishers & Australian users sharing or viewing Australian & international news content.

The Marketer

Feb 1, 2021
4 min

Lead Generation According to Joana Inch

How do you decide which digital marketing tactics to implement, to generate high quality leads, converting site visitors into sales?

The Marketer

Feb 1, 2021
4 min

The 7 Deadly Sins of Shipping

We know about the 7 deadly sins; lust, envy, gluttony, sloth, greed, anger & pride. In the eCommerce world, there are also 7 sins to avoid.

Carma Levene

Jan 8, 2021
3 min

2020 The Marketer Campaign Awards

Plenty of amazing campaigns went live last year, despite more challenges to negotiate than ever before. So let's celebrate them!

Driving digital New Year’s Resolutions for start-up success

The Marketer

Dec 3, 2020
4 min

Driving digital New Year’s Resolutions for start-up success

Go To Market provides practical and digestible steps in how to dive into the market with success.

Carma Levene

Nov 23, 2020
2 min

Grill The Marketer Xmas Wrap-up

Ho, Ho, Ho 🎅 The final Grill The Marketer for 2020 was named Christmas Vacation, in keeping with our theme of using movie titles in our...

Carma Levene

Nov 14, 2020
3 min

Aussie AF Campaigns Are Bonza

We're not here to f*ck spiders. We're here to talk about Aussie marketing campaigns, and show you the good, bad and the deadly...

Clayton Smith

Oct 27, 2020
3 min

Grill The Marketer VII Wrap Up

Grill The Marketer VII went off like a frog in a sock! If the frog was one of those frogs who loves marketing...

The Social Dilemma - The Marketer's Opinion

Carma Levene

Oct 13, 2020
3 min

The Social Dilemma - The Marketer's Opinion

If you're in marketing you've likely heard of Netflix's docu-drama The Social Dilemma. In fact you're likely to have heard about it from...

Carma Levene

Sep 22, 2020
6 min

Speaker Feature - Paul Ramondo

Grill The Marketer VII, The Last Crusade has a very special guest panelist which we're super excited about hosting, so we thought intro you!

Grillers In Our Midst - Alana Christidis & The YChats Podcast

Carma Levene

Sep 11, 2020
5 min

Grillers In Our Midst - Alana Christidis & The YChats Podcast

We've been running Grill The Marketer events for a year now (you really should try and make it to one if you haven't yet) so we thought...

Facebook to Remove News From Aussie News Feeds if Forced to Pay

Carma Levene

Sep 7, 2020
3 min

Facebook to Remove News From Aussie News Feeds if Forced to Pay

Our government has taken the mind-boggling step of forcing Facebook to pay for news content & Facebook has responded with a big fat nope.

Carma Levene

Aug 13, 2020
3 min

We Came, We Saw, We Got Grilled

Last night was an absolute blast! We're so lucky to be able to attend events again, and after a 5 month hiatus and a pretty quick...

Clayton Smith

Aug 3, 2020
4 min

Dominoes Newsjacking Masterclass

Its a tough time for Karens but Dominoes has opened their arms to Karens with a perfect newsjacking.

How the biggest brands in the world are marketing during Covid-19

Clayton Smith

Apr 20, 2020
3 min

How the biggest brands in the world are marketing during Covid-19

So what have the biggest brands in the world been doing with those colossal marketing budgets? They are getting real.

Carma Levene

Mar 5, 2020
1 min

The Marketer's Endless Summer

We're moving!

Carma Levene

Feb 20, 2020
2 min

Feature Campaign - Game On Mole

I hadn't been inspired by a campaign for a while, so when I saw the Game On Mole TVC I was thrilled. Because I want to champion...

Carma Levene

Jan 6, 2020
5 min

Scotty From Marketing

How did our Prime Minister become Scotty From Marketing? Should marketers understand PR better? What did other PMs do before politics?

Carma Levene

Dec 12, 2019
3 min

Bots Up With Barrell

We chat bots with friend of The Marketer, Adam Barrell and get a little peek under the hood of his So Perth & Christmas Lights bots.

Underwear David & Goliath : Step One vs Calvin Klein

Clayton Smith

Nov 25, 2019
6 min

Underwear David & Goliath : Step One vs Calvin Klein

Today I want to compare one of the oldest and hairiest bulges in the men's underwear game, Calvin Klein with newcomer Step One.

Carma Levene

Nov 14, 2019
2 min

The And Brand | Ampersand Projects

I was intrigued by its simplicity, the branding elements are minimalistic, and it's totally on point for the message...

Carma Levene

Aug 22, 2019
2 min

Grill The Marketer II, Grill Harder

Grill The marketer II, Grill Harder will be the same but better. Come along and join the fun - plus learn some stuff.

Carma Levene

Aug 17, 2019
2 min

Suffer in Your Jocks

Fight GloBALL Warming and stop suffering in your jocks with Bonds.

Carma Levene

Jul 19, 2019
2 min

Grill The Marketer - Clay & Carma Live

You're invited to grill us, and just like any good BBQ, there'll be beer! Join us on July 29 for a Perth marketing event that's a bit differ

Learn Penmanship in 1917 - The Song Remains The Same

Clayton Smith

Jul 8, 2019
3 min

Learn Penmanship in 1917 - The Song Remains The Same

In this instalment of The Song Remains The Same, we go back to 1917, when penmanship was a tad more important than it is these days!

Cast Your Vote: Marketing Podcasts You Love

Carma Levene

Jun 19, 2019
5 min

Cast Your Vote: Marketing Podcasts You Love

Marketing Podcasts - there's so many! But what makes a marketing podcast great? I explore this and ask some marketers to weigh in.

Cadbury Thinks Outside The Chocolate Box

Clayton Smith

May 15, 2019
3 min

Cadbury Thinks Outside The Chocolate Box

Purple chocolate overlord Cadbury have tried something different. 10 designers, 4 days & a big goal - create a Symbol For All.

Armadale Gets Active & Fremantle Gets... Fremantled?

Clayton Smith

Apr 12, 2019
3 min

Armadale Gets Active & Fremantle Gets... Fremantled?

Perth city councils Fremantle and Armadale have just launched new marketing campaigns in the space of the last week, and as your...

Clayton Smith

Mar 27, 2019
4 min

Clay's Fave Perth Biz Websites

Websites are an interesting beast. What should be the thriving digital hub of a business can morph over time into a painful anchor,...

Carma Levene

Mar 20, 2019
6 min

Do The Hustle - with Melissa Bowen

I had the immense privilege of spending the afternoon with experienced Perth marketer Melissa Bowen, who's just launched her co-working...

Clayton Smith

Mar 13, 2019
3 min

Marketing Gold - The Perth Mint

My goodness we are into March, I can't believe it. It was myself and Carma's birthday last week, we are birthday twins, so yay happy...

Carma Levene

Mar 6, 2019
3 min

Something borrowed, something new

If you are a marketer mentally singing Ben Lee right now, kudos. And sorry... I've been a little slack with my The Marketer duties and I...

Clayton Smith

Feb 25, 2019
2 min

Boston Beer Can Crush - By Zendoke

Over the last year, thanks to a couple of snobby beer aficionado friends of mine (my wallet hates you Damo and Leigh), I have found...

Watch Your Muscles Grow in 1929 - The Song Remains The Same

Clayton Smith

Feb 12, 2019
2 min

Watch Your Muscles Grow in 1929 - The Song Remains The Same

Greetings marketing lovers, Clay here with another excellent vintage ad. This one is from 1929 by the Titus Training in New York City,...

Carma Levene

Feb 5, 2019
3 min

Ad Nostalgia - Remember these?

People say they hate ads, especially TVCs. It's actually not true. They hate annoying ads, shouty ads, and boring ads - but they love...

Carma Levene

Feb 1, 2019
3 min

Australia Day Ad Honors

You're hearing from me again because if I don't write about the Australia Day ads this week it'll be old news next week as we fly into...

Australian marketing news & analysis

Australian marketing news & analysis

Featured

Kelly Townson got grilled! June Grill The Marketer wrap up

More

Kelly Townson got grilled! June Grill The Marketer wrap up

Marketing In The Metaverse Event Wrap - Grill The Marketer April '22

April Fool Me Once, Shame On You

Grill The Marketer Feb Wrap

Lamb Ad? Or Lame Ad?

Game On Mole '22

Grill The Marketer November Wrap

Grill The Marketer - October Wrap

Photography & Copyright

Grill The Marketer August Wrap Up

3 Recent TVCs That Caught My Attention

Grill The Marketer June Wrap-Up

Red Rooster Rebrand

Grill The Marketer 2020 Awards

Facebook Newsfeeds Feed No News In Australia

Lead Generation According to Joana Inch

The 7 Deadly Sins of Shipping

2020 The Marketer Campaign Awards

Driving digital New Year’s Resolutions for start-up success

Grill The Marketer Xmas Wrap-up

Aussie AF Campaigns Are Bonza

Grill The Marketer VII Wrap Up

The Social Dilemma - The Marketer's Opinion

Speaker Feature - Paul Ramondo

Grillers In Our Midst - Alana Christidis & The YChats Podcast

Facebook to Remove News From Aussie News Feeds if Forced to Pay

We Came, We Saw, We Got Grilled

Dominoes Newsjacking Masterclass

How the biggest brands in the world are marketing during Covid-19

The Marketer's Endless Summer

Feature Campaign - Game On Mole

Scotty From Marketing

Bots Up With Barrell

Underwear David & Goliath : Step One vs Calvin Klein

The And Brand | Ampersand Projects

Grill The Marketer II, Grill Harder

Suffer in Your Jocks

Grill The Marketer - Clay & Carma Live

Learn Penmanship in 1917 - The Song Remains The Same

Cast Your Vote: Marketing Podcasts You Love

Cadbury Thinks Outside The Chocolate Box

Armadale Gets Active & Fremantle Gets... Fremantled?

Clay's Fave Perth Biz Websites

Do The Hustle - with Melissa Bowen

Marketing Gold - The Perth Mint

Something borrowed, something new

Boston Beer Can Crush - By Zendoke

Watch Your Muscles Grow in 1929 - The Song Remains The Same

Ad Nostalgia - Remember these?

Australia Day Ad Honors

Australian marketing news & analysis