Capel Group Accelerates Growth with Agency Network Expansion and Enhanced Capabilities
- The Marketer
- Jun 4
- 3 min read
The group expands its geographic reach to introduce world-class expertise in internal communications, sonic branding, and retail design
Capel Group today announces a significant expansion of its global agency network, welcoming the teams from Open Communication Group, Saliō Sonic Strategy, and One Fine Day. This milestone marks a natural evolution for Capel Group as it establishes its first physical footprints in continental Europe and Africa, with new operational hubs in Copenhagen and Cape Town.
By expanding its geographic reach and range of capabilities, the network unlocks the collective advantage of independent agencies, offering clients worldwide a single, centrally accessed entry point to world-class talent. This growth equips Capel Group to better serve brands across external and internal audiences.
Introducing New Agencies and Talent Joining Capel Group
Open Communication Group joins the global agency network to anchor a core capability in internal communication and employee engagement. Led by Kristina Palitzsch Malther, Peter Braasch and Bo Bregnholt, the team helps organisations make sense of change. They bridge the gap between brand and organisation, turning strategic intent into clear communication and real behavioural change. With a strong foundation in strategy, creativity and digital, Open supports organisations in building clarity, engagement and lasting change across markets and cultures.
Saliō Sonic Strategy is spearheaded by industry pioneers Ralph van Dijk and Ramesh Sathiah (previously founders of Resonance Sonic Branding). As global experts who helped pioneer the concept of sonic branding, they bring an entirely new sensory dimension to Capel Group. Their expertise enables brands to craft distinct, unified audio identities across digital, retail, and broadcast touchpoints.
One Fine Day (OFD), led by Kevin Gill, is a specialist consultancy creating immersive retail and brand experiences for global sports and sports fashion brands. Kevin and his team design experience-led commercial environments for category leaders and multi-brand retailers to drive customer engagement and growth.
"Today marks a significant evolution in our ability to deliver highly integrated, multi-disciplinary solutions on a truly global stage,"
said Jonathan Cummings, Executive Chairman of Capel Group.
"The addition of specialised expertise in sonic identity, sports retail, and employee engagement further differentiates us as an agency network with limitless imagination and a genuinely holistic offering. We are proving that the entrepreneurial brilliance of independent agencies"
Capel Group’s Integrated Network Capabilities
Capel Group operates as a single point of access to a full spectrum of marketing, communication, and design capabilities. The newly expanded ecosystem organises these founder-led specialties into four clear, client-ready pillars:
Brand Strategy & Identity: Foundational brand positioning, strategic platform development, visual identity, employer brand strategy, innovation, sustainability, and sonic strategy.
Fixed Assets: Experience-led physical environments across workspace, retail, and hospitality, strategic concept development, digital platforms, hospitality thinking, and employee engagement.
Campaigns & Communications: High-impact marketing and storytelling through advertising, public relations & communications, digital & social campaigns, internal communications, and change management.
Production: High-quality, scalable execution across all physical and digital channels for global briefs including creative production, motion design & animation, website & app, sonic branding, and the physical design & build of places and spaces.
Through this framework, Capel Group shapes the ideal team for each specific brief, managed via a single point of contact to deliver the agility of independent agencies alongside the scale of a global network.
Clients now have access to more than 280 creative experts, across 18 markets.
