Cathay Pacific’s 80th Anniversary Celebrations Take Flight in Documentary Shot by electriclime° and BBC StoryWorks Commercial Productions
- The Marketer
- Jun 15
- 1 min read
Celebrating 80 years together, Cathay Pacific has created a new documentary short produced by BBC StoryWorks Commercial Productions and electriclime°
With the Hong Kong-based company set to hit the landmark this September, they have started marking the occasion with a heartfelt look back over the past eight decades.
The project is a journey through memory, meaning, and momentum, told through the voices of the people who built, served, flew, and chose Cathay Pacific - across generations.
A range of contributors tell the story of Cathay Pacific, including retired and present cabin crew and pilots, loyal customers, and back-office staff.
While the airline’s milestones form the backbone of the story, the heart of the documentary short is human: what Cathay has meant - and still means - to those closest to it.
Together, they explain how the company came from humble beginnings, before growing to help make Hong Kong a buzzing hub of trade and tourism within Asia.
And how, despite its changes through the years, its message of high-quality service has consistently remained and been at the forefront of its ‘Move Beyond’ brand.
The project sees a collaboration between BBC StoryWorks Commercial Productions and electriclime°, with the filming taking place in Hong Kong.
Credits
Production Company | electriclime°
Director: Miles Rowland
Co-Founders: Michael Ahmadzadeh, Pabz Alexander
Executive Producer: Jason Heller
AC/Gaffer: Nelson Fung
Sound Mixer: Dominic Yip
Production Assistant: Nathan Dang
Researcher: Stanley Soh
Editor & Colour: Nic Venettacci
Mix: Michael Farrell
