Media Tonic Rebrands to Jetstream Media, Signaling National Expansion

WA's Media Tonic Announces Official Rebrand to Jetstream Media

The transition marks a definitive shift in the business which has scaled its footprint across the East Coast in recent years, now giving it a national presence.  

For two decades, Media Tonic has built a reputation as a trusted growth partner in WA, representing a premium portfolio including Yahoo, News Australia, Cartology and the Australian Traffic Network. 

As the media landscape becomes increasingly fragmented, publishers and platforms are seeking more efficient and scalable growth models. Jetstream Media’s sales house approach enables partners to tap into an established national sales infrastructure, helping brands gain immediate market traction and scale faster across Australia.

While the name is changing, the foundations of the business remain the same. The relationships, people and partnership-first philosophy that shaped Media Tonic over the past 20 years continue to sit at the core of Jetstream Media as the company enters its next phase of growth.

Jetstream Media Managing Director, Mark Treasure, said:

"After years of building a reputation based on trust and results in the West, this rebrand is about aligning our identity with our growth ambition nationally. 

“A Jetstream is a fast-flowing air current that moves from west to east, reflecting the momentum we’re carrying into Sydney and Melbourne. Importantly for our long-standing partners in WA and South Australia, our DNA hasn't changed. We are the same expert team, now backed by even greater technical resources and national reach."

The expansion is being spearheaded by National Sales Director & part-owner Hayley Treasure. With over 15 years of experience across OOH, TV, and Digital,  including nearly a decade at Spotify. Treasure has played a key role in driving the company’s national growth strategy and building long-term commercial partnerships across the Australian market

Hayley Treasure said:

“The efficiency era is here and businesses are rethinking how they scale and grow. Jetstream Media has been built as a modern plug-and-play commercial engine that creates a smarter path to growth. 

“We sit at the intersection of premium media, data, tech and AI, helping great platforms connect with advertisers through smarter solutions and long-term partnerships.”

Further strengthening this national trajectory is the appointment of WPP veteran Jesse Proud to a senior leadership role as Victoria Sales Director. Proud’s arrival coincides with the rebrand and bolsters Jetstream’s senior presence on the ground in Melbourne and Sydney, ensuring Jetstream Media’s service model is replicated at scale.

Jetstream Media marks an exciting new chapter, carrying forward the foundations of great people and trusted partnerships that built the business since inception. While the brand reflects a fast, focused momentum built for the future, the legal entity, ownership, and management team remain unchanged to ensure total continuity for all partners. 

All existing trading arrangements and financial details remain active under the new Jetstream Media banner, providing a seamless transition as the business evolves to meet an industry looking for smarter, more efficient ways to grow.