Pattern Launches End-To-End Generative Engine Optimisation Framework for Australian Brands

Pattern, a leader in accelerating brands on global ecommerce marketplaces by leveraging proprietary technology and AI, announced the launch of two new tools designed to facilitate and measure brand discovery through emerging AI platforms

Together, Patterns’ proprietary Large Language Model (LLM) Access Audit and Generative Engine Optimisation (GEO) Scorecard tools, deliver a holistic GEO framework for Australian brands and retailers.

As more shoppers turn to chat for product discovery, optimised content for these engines is increasingly essential for brand visibility and growth. According to a recent survey by Capgemi, 58% of consumers now (vs 25% in 2023) use AI to discover and research products, making AI optimisation the next frontier for digital commerce.

“AI is fundamentally changing how consumers discover brands online,”

said Merline McGregor, Managing Director at Pattern Australia.

“For the first time, brand visibility is being shaped by conversational engines rather than search algorithms. Our new GEO framework gives Australian retailers a way to understand, measure and optimise their presence in this new AI-driven landscape.”

Pattern’s LLM Access Audit helps brands easily determine the discoverability of their products and content across leading AI platforms. It evaluates whether AI bots can access and interpret a brand’s online footprint and identifies which engines are actively crawling their website for information used in conversational AI results.

The GEO Scorecard is a free tool that empowers brands to understand how conversational AI platforms like ChatGPT showcase their products. The tool delivers concrete recommendations to help brands outperform the competition. 

The GEO Scorecard leverages Pattern’s proprietary technology, AI and data, spanning over 46 trillion commerce data points, to provide brands with unprecedented visibility into how major large language models (LLMs) perceive, rank, and describe their businesses. It gives brands a comprehensive score for their current presence in AI-driven commerce, a competitive analysis that benchmarks their position against key rivals, and a prioritised list of actionable recommendations to improve content, sentiment, and ranking on AI chat platforms.

“Many brands don’t yet realise how their content appears (or doesn’t appear) inside generative AI tools today,”

said McGregor.

“Our new LLM Access Audit and GEO Scorecard tools make that critical information visible for the first time. It gives marketers a clear roadmap to ensure their products are accurately represented and easily discoverable through AI-powered search.”

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About Pattern Inc

Pattern is the category leader in global ecommerce and marketplace acceleration. It is the number one reseller on Amazon globally, selling over $3 billion of product each year into 60 countries. Since 2013, Pattern has profitably grown to over 2,000 employees operating from 24 global locations – including Melbourne, Sydney and the Gold Coast - to help leading brands achieve accelerated growth on D2C websites and global ecommerce marketplaces. Pattern is also present on Tmall, JD.com, eBay and other ecommerce marketplaces. We act as the authorised Amazon seller to more than 200 brands globally, buying their stock to sell on the marketplace and taking care of every aspect of their Amazon presence.