Queensland Health has launched its new Don't Get Complacent campaign for Influenza, RSV vaccinations and Covid boosters.
The campaign was created in conjunction with the production company IPER and the internal creative team at Queensland Health over a condensed two-day shoot.
A diverse cast of ten Queenslanders shared their real-life experiences and the consequences of not being vaccinated.
The campaign aims to remind Queenslanders of the seriousness of respiratory viruses, with the tagline ‘Don’t be complacent.’
Rhys Ellis, Director at IPER, says:
‘We often hear on the news about the severity of these viruses, but we wanted to show how they personally affect people in their daily lives.’
By amplifying voices from Indigenous people, children, caregivers and the immunocompromised, the campaign demonstrates the varied effects of these viruses on individuals.
These narratives emphasise that vaccination and continued hygiene practices, such as handwashing, covering coughs and sneezes, and staying home when unwell, safeguard not only personal health but also the well-being of those around us.
The campaign debuts today across various platforms, including video-on-demand, outdoor billboards, digital, and social media.
Credits
Production Company
IPER Production Company: IPER
Director: Rhys Ellis
Producer: Travis Hunt
Production Designer: Sian Laycock
Gaffer: Dance Russell
Sound Recordist: Dean Ganter
Sound Design: Ben Stewart - Folklore Sound Design
Production Assistant: Deness Lu
Lighting Assistant: Adam Pender
HMUA: Lucille Korponay
Location Manager: Kate Tiller (A Perfect Space)
Queensland Health Internal Creative Team
Creative Team Leader: Rohan Young
Audio/Visual Team Leader and DOP: Rob Baxter
Graphic Designer/Producer: Neill Hooper
Graphic Designer: Aimee Veca
Photographer: Mary-Ann Shapcott Offline
Editor: Mark Johnston
Media Media Agency: EssenceMediacom