WPP Media Appoints Marcelle Hoyek to Lead EssenceMediacom Sydney Client Portfolio

WPP Media has appointed Marcelle Hoyek to lead its EssenceMediacom client portfolio in Sydney, which includes Lion, HBO Max, Uber, Commonwealth Bank, KFC and UPI

Marcelle brings extensive agency leadership experience, with a strong reputation for building high‑performing teams, delivering commercial impact and fostering cultures where people and clients thrive.

She joins EssenceMediacom Sydney as Client Managing Director at a pivotal moment, with the business continuing to expand its client base and capabilities across media, data, technology and integrated communications.

EssenceMediacom’s Pippa Berlocher says:

“Marcelle is an outstanding leader with a deep understanding of the evolving role of media in driving growth.

What I love is her genuine passion for people and delivering excellence for clients, and her hands‑on focus on building strong, high‑performing teams. She brings the right mix of strategic rigour, empathy and ambition to lead our Sydney business into its next chapter.

I’m thrilled to welcome her to EssenceMediacom.”

Marcelle Hoyek says:

“EssenceMediacom has built something incredibly special. It’s a business with momentum, ambition and a genuine commitment to people and clients.

I’m excited to join the team and bring my passion, creativity and energy to help elevate what is already a brilliant business and partner closely with clients to help drive meaningful growth in an increasingly complex communications landscape.”

Reporting to Pippa Berlocher, Marcelle will lead EssenceMediacom Sydney’s clients, people and operations, working closely with the ANZ leadership team to accelerate growth and strengthen the agency’s position as a market‑leading media partner.

Hoyek joins from iProspect, where she has been National Managing Director for the past 3 years, and before that Sydney MD.

She joins WPP Media on 1 July.