Australian marketing news & analysis

Anchor has partnered with Sky and creator Polly Markus of Miss Polly's Kitchen to launch a new culinary campaign that brings influencer-led cooking content into premium broadcast environments

Cristiano Ronaldo just announced his investment into Perplexity AI, giving it another boost in mainstream popularity and propels yet another round of celebrity ambassadorship in the world of the AI wars. Ronaldo brings mainstream credibility to an AI search engine challenging Google and ChatGPT. But can celebrity backing actually move the needle? What does this partnership reveal about how AI companies are shifting from features to accessibility?

This marks Lee Kum Kee’s third year with MasterChef Australia, one of Australia’s most revered television shows, with Lee Kum Kee products featured in the competition, bringing the very best of Asia’s finest condiments to Australian homes.

Australia's favourite Asian condiments brand continues its ambassadorship with MasterChef contestant Declan Cleary.