Australian marketing news & analysis

This marks Lee Kum Kee’s third year with MasterChef Australia, one of Australia’s most revered television shows, with Lee Kum Kee products featured in the competition, bringing the very best of Asia’s finest condiments to Australian homes.

Binance Australia has announced a groundbreaking partnership with champion surfer Jack Robinson, marking the first major crypto sponsorship in Australian surfing history.

Kia Middle East & Africa continues to plant ‘Seeds of Change’ with the second phase of its ‘Cycle of Life’ initiative, developed by INNOCEAN MEA and brought to life by electriclime°.

2025 State of B2B Pipeline Growth report highlights critical need for better customer insights in diverse region.

Coca-Cola brings back its legendary 'Share a Coke' campaign, which will see personalised bottles return to the Australian market.

Australia's favourite Asian condiments brand continues its ambassadorship with MasterChef contestant Declan Cleary.

Joseph McCarthy joins Integrate's media division, Pipeline360, as Senior Account Director to drive APAC growth.

Geelong Cats welcomes Lee Kum Kee as a Premier Partner for the 2025 AFL Season.

Jason joins the electriclime° team in Singapore, as the film house opens its Bangkok office.

electriclime° welcomes filmmaker Hopi Allard on an exclusive basis in the MENA and APAC regions.

Binance unveils the fan-designed race helmet that F1 Driver, Pierre Gasly, will wear at the Australian GP.

After an award-winning 2024, electriclime° MENA has expanded into a brand new space that will serve as an art and creative hub in Dubai.

Disney and Westfield team up for a third year to deliver immersive experiences across Australia and New Zealand.

The global spot sees a family united in a sleek, modern location and shows off the AI TV’s stand and cable-free design.

Perth-based agency Bloom Digital wins Silver in the World Design Awards 2025, for their rebrand of Tilenni Stiles.

DBP, a global leader in brand design and strategy, announces the appointment of Charlie Lowe as APAC Chief Strategy Officer.

Bloom Digital has been recognised as Best Small SEO Agency (25 or under employees) in the 2025 APAC Search Awards.

Following a record-breaking event in 2024, the Oasis Committee is back and ready to build on its success for an even more impactful 2025.

Check out the key findings published in Pattern's 2025 Australian Marketplace Consumer Report.

The Australian Pavilion logo for the 2025 Osaka World Expo by Indigenous design studio, Balarinji, won gold in the 2025 World Design Awards.