Australian marketing news & analysis

Philips Avent, a global leader in baby and parenting products, in partnership with We Scout, has launched Love For Mum, an integrated campaign that transforms a powerful consumer insight into storytelling, shopper marketing, retail activation, digital and consumer experience -demonstrating how brand purpose can be brought to life across the entire consumer journey

At the heart of the campaign is a provocative question: "You don't live on a farm, so why drive a tractor?"

"If you want to create genuine, lasting behaviour change, you can't just drive a branded truck into a town for a day and leave."

Behavioural science informs campaign mechanic that rewards travellers for staying longer rather than simply travelling more

Uber Eats calls upon sports stars and a very unprofessional checkout assistant for latest Ding Dong Deals ANZ campaign

Such is KFC’s dedication to ‘Go Full Chicken’

Uber Eats has just released the latest instalment of their ‘Get Almost, Almost Anything’ campaign, via Special.

New long-term platform marks the start of a new creative chapter for the brand

To celebrate the official launch of the Galaxy S26 series and Galaxy Buds4 series this month, Samsung Electronics Australia hosted a series of exciting activations for customers across the country.

The West Coast Eagles have launched a new campaign with Hypnosis celebrating the undivided dedication of the people who have carried the club since the beginning

Fitness First Australia has launched its first major brand campaign since appointing Leo Australia last year, unveiling ‘Let’s Put Fitness First’ - a call to put fitness firmly back on Australia’s agenda.

In the latest instalment of the ‘Can’t Do That if You’re Driving’ campaign, retro games turned downtime into playtime in in partnership with EssenceMediacom, Livewire and Special.

For the first time in its 37-year history, the Deaf Lottery is offering a one-million-dollar major prize in its Christmas draw, increasing the total prize pool by more than $300,000.

As Edgell celebrates 100 years of being part of Australian mealtimes, the iconic Australian brand is stepping up to the crease with OMD Create and News Corp with a new content partnership featuring Australian cricketer Alex Carey, in line with the first Ashes Test Series this November. 

Golden Wolf blends beauty with brutality in the new trailer for Behaviour Interactive's Dead By Daylight chapter: Sinister Grace.

Ashley & Martin partner with KWP+Partners to launch a new campaign aimed at challenging quick fixes when it comes to hair loss

Leading South Australian Aged Care provider ACH Group launches new Support at Home campaign, ‘A Little Help Can Be a Big Help’ ahead of November Aged Care Reforms.

Coca-Cola® and Disney have teamed up to launch a limited-edition “Coca-Cola x Star Wars: Refresh Your Galaxy” collection, celebrating Star Wars fandom through exclusive packaging and immersive digital experiences.

The 46th AWARD Award Finalists have been announced and we wanted to highlight the WA finalists. Let's look at KWP+Partners - Cop Enough for WA Police Union.

Sydney Agency Not Another Launches Major Australian Consent Campaign for the Dept of Social Services