Australian marketing news & analysis

For the first time in its 37-year history, the Deaf Lottery is offering a one-million-dollar major prize in its Christmas draw, increasing the total prize pool by more than $300,000.

As Edgell celebrates 100 years of being part of Australian mealtimes, the iconic Australian brand is stepping up to the crease with OMD Create and News Corp with a new content partnership featuring Australian cricketer Alex Carey, in line with the first Ashes Test Series this November. 

Golden Wolf blends beauty with brutality in the new trailer for Behaviour Interactive's Dead By Daylight chapter: Sinister Grace.

Ashley & Martin partner with KWP+Partners to launch a new campaign aimed at challenging quick fixes when it comes to hair loss

Leading South Australian Aged Care provider ACH Group launches new Support at Home campaign, ‘A Little Help Can Be a Big Help’ ahead of November Aged Care Reforms.

Coca-Cola® and Disney have teamed up to launch a limited-edition “Coca-Cola x Star Wars: Refresh Your Galaxy” collection, celebrating Star Wars fandom through exclusive packaging and immersive digital experiences. 

The 46th AWARD Award Finalists have been announced and we wanted to highlight the WA finalists. Let's look at KWP+Partners - Cop Enough for WA Police Union.

Sydney Agency Not Another Launches Major Australian Consent Campaign for the Dept of Social Services

This project tapped Golden Wolf’s bold visual storytelling to create maximum impact, specifically activating Coca-Cola Frozen’s partnership with McDonald’s. 

Keep Left Launch Innovative Mental Health Campaign for Truckies with Healthy Heads and Shane Jacobson.

Binance unveils the fan-designed race helmet that F1 Driver, Pierre Gasly, will wear at the Australian GP.

Fanta Lemon launches in Australia, as part of The Coca-Cola Company’s campaign to give young Aussies more of what they ‘Wanta’

New campaign from Department of Human Services and its unit Gambling Harm Support SA, explaining the early signs of gambling harm launches

Samsung Electronics today announced the launch of the Galaxy S25 Series in Australia, ringing in the next era of mobile AI.

Featuring Nooky, the campaign encourages First Nations youth to 'Turn Up Respect' and silence social media influencers fuelling disrespect.

Meals on Wheels Keeps the Wheels Turning through new volunteer campaign via SAUCE

Born Bred Talent, Australia and New Zealand's leading management agency, proudly sharing this year’s R U OK? message: ‘Ask R U OK? Any Day’.

7-Eleven, in partnership with Mobil, is set to help drivers go further with a new fuel range now available nationwide.

Have you ever had an Odd Job? Tourism Tasmania is asking you to apply for Odd Jobs like Wombat Walker in their latest campaign.

Manu Feildel goes BTS at Ingham’s in Farm to Fork campaign.