Australian marketing news & analysis

Freedom and electriclime° have partnered on a new positioning campaign for Jumeirah Al Naseem, the contemporary beachfront destination within Jumeirah Group’s Madinat Jumeirah complex

Independent creative agency It’s Friday has launched a new brand identity for Barker Alumni, marking a major refresh for the school’s alumni community

Peacock Bros. has partnered with Shaws Distillery to produce a premium embellished label for the brand's Shaws Vanilla Vodka

Australian specialty coffee liqueur brand, Grada, unveils bold new packaging design to mark launch of Grada Midnight Decaf

Reminding West Aussies why Chicken Treat has been part of the state’s good times as they enter their 50th year

Fitness First Australia has launched its first major brand campaign since appointing Leo Australia last year, unveiling ‘Let’s Put Fitness First’ - a call to put fitness firmly back on Australia’s agenda.

Coca-Cola Australia has launched a new look for Sydney’s iconic Kings Cross Coke sign, which represents the simple joy of connection

Zeus Street Greek has partnered with Nick Kyrgios and Stryda to launch a limited-edition pita and summer combo that marks the brand’s move into its next stage of growth, following a year of brand and commercial transformation.

It is the first expression of the brand’s new platform ‘Nothing But Net’, a promise of the new standard for local connection.

Chapter Brand Leadership, in partnership with Likeable Creative, has launched a new brand platform for MercyCare – When Life Needs

Hamilton Island has unveiled its most significant brand evolution in nearly a decade, launching a new national campaign - A Little Island Can Do Wonders - to reintroduce the destination to Australian and international travellers.

After 33 years of delivering life-changing prizes and vital support to Deaf Australians, Deaf Connect is unveiling a fresh new brand for its biggest fundraiser – the Deaf Lottery.

The Australian Pavilion logo for the 2025 Osaka World Expo by Indigenous design studio, Balarinji, won gold in the 2025 World Design Awards.

Leading QLD community club, Carina Leagues Club, has revealed its new brand in collaboration with specialist brand agency LCC Group

Samsung Launches Chorus of Light for Sydney's Vivid festival

Online digital health provider, hub.health, has unveiled a vibrant new brand identity.

Nescafe Goes Bold & Cold With New Coffee Concentrates

Hannah Muirhead, Head Of Brand Strategy At The Brand Agency Next To Be Grilled - May 23rd.

What a great night! With an excellent turn out from regular Grillers and new Grillers alike for our Grill The Marketer June event focused...

Did you notice there's something a bit more modern and minimal about the Red Rooster branding?