Australian marketing news & analysis

How did our Prime Minister become Scotty From Marketing? Should marketers understand PR better? What did other PMs do before politics?

We chat bots with friend of The Marketer, Adam Barrell and get a little peek under the hood of his So Perth & Christmas Lights bots.

I was intrigued by its simplicity, the branding elements are minimalistic, and it's totally on point for the message...

Marketing Podcasts - there's so many! But what makes a marketing podcast great? I explore this and ask some marketers to weigh in.

April Fool's Day happens every year and marketers love it, especially for their social media channels. It's not hard to understand why - many of us work for ...

I had the immense privilege of spending the afternoon with experienced Perth marketer Melissa Bowen, who's just launched her co-working space with a differen...

If you are a marketer mentally singing Ben Lee right now, kudos. And sorry... I've been a little slack with my The Marketer duties and I apologise, I let lif...

People say they hate ads, especially TVCs. It's actually not true. They hate annoying ads, shouty ads, and boring ads - but they love good ads. And over the ...

You're hearing from me again because if I don't write about the Australia Day ads this week it'll be old news next week as we fly into February! Where does t...

In the marketing ecosystem, old-fashioned marketing is considered especially heinous. In Australia, the dedicated marketers who investigate these vicious fel...

Sometimes you just need to slow down. With our hot summers it’s hard to maintain pace anyway, with wading through soupy humid days, and straight-up hiding in...

We’ve just gone live :O WELCOME - and thanks so much so being here! Local Social Media agency owners and birthday twins, Clayton from Smith Social and Carma ...

There’s no more denying it’s almost Christmas. There are carols ringing out across the land, every brand under the sun is doing '12 Days of Giftmas' or simil...

Ads that point out something we know is true, but have accepted as part of life regardless are some of the most powerful. They call out the nature of humans ...

There’s been much said, written, and posted about Koala – if you’re into marketing campaigns (which you’d think you would be to be reading this) you’ve proba...