Australian marketing news & analysis

With guest to the grill, Gabe Mach, we got the hot take on privacy and data, with a few spicy side dishes thrown in this June. Gabe is...

Did you notice there's something a bit more modern and minimal about the Red Rooster branding?

We're not here to f*ck spiders. We're here to talk about Aussie marketing campaigns, and show you the good, bad and the deadly...

Grill The Marketer VII, The Last Crusade has a very special guest panelist which we're super excited about hosting, so we thought intro you!

Our government has taken the mind-boggling step of forcing Facebook to pay for news content & Facebook has responded with a big fat nope.

Last night was an absolute blast! We're so lucky to be able to attend events again, and after a 5 month hiatus and a pretty quick...

How did our Prime Minister become Scotty From Marketing? Should marketers understand PR better? What did other PMs do before politics?

We chat bots with friend of The Marketer, Adam Barrell and get a little peek under the hood of his So Perth & Christmas Lights bots.

I was intrigued by its simplicity, the branding elements are minimalistic, and it's totally on point for the message...

Marketing Podcasts - there's so many! But what makes a marketing podcast great? I explore this and ask some marketers to weigh in.

April Fool's Day happens every year and marketers love it, especially for their social media channels. It's not hard to understand why -...

I had the immense privilege of spending the afternoon with experienced Perth marketer Melissa Bowen, who's just launched her co-working...

If you are a marketer mentally singing Ben Lee right now, kudos. And sorry... I've been a little slack with my The Marketer duties and I...

People say they hate ads, especially TVCs. It's actually not true. They hate annoying ads, shouty ads, and boring ads - but they love...

You're hearing from me again because if I don't write about the Australia Day ads this week it'll be old news next week as we fly into...

In the marketing ecosystem, old-fashioned marketing is considered especially heinous. In Australia, the dedicated marketers who...

Sometimes you just need to slow down. With our hot summers it’s hard to maintain pace anyway, with wading through soupy humid days, and...

We’ve just gone live :O WELCOME - and thanks so much so being here! Local Social Media agency owners and birthday twins, Clayton from...

There’s no more denying it’s almost Christmas. There are carols ringing out across the land, every brand under the sun is doing '12 Days...

Ads that point out something we know is true, but have accepted as part of life regardless are some of the most powerful. They call out...