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Aussie AF Campaigns Are Bonza
Carma Levene
  • Nov 14, 2020
  • 3 min

Aussie AF Campaigns Are Bonza

We're not here to f*ck spiders. We're here to talk about Aussie marketing campaigns, and show you the good, bad and the deadly...
Speaker Feature - Paul Ramondo
Carma Levene
  • Sep 22, 2020
  • 6 min

Speaker Feature - Paul Ramondo

Grill The Marketer VII, The Last Crusade has a very special guest panelist which we're super excited about hosting, so we thought intro you!
Facebook to Remove News From Aussie News Feeds if Forced to Pay
Carma Levene
  • Sep 7, 2020
  • 3 min

Facebook to Remove News From Aussie News Feeds if Forced to Pay

Our government has taken the mind-boggling step of forcing Facebook to pay for news content & Facebook has responded with a big fat nope.
We Came, We Saw, We Got Grilled
Carma Levene
  • Aug 13, 2020
  • 3 min

We Came, We Saw, We Got Grilled

Last night was an absolute blast! We're so lucky to be able to attend events again, and after a 5 month hiatus and a pretty quick turnaro...
Scotty From Marketing
Carma Levene
  • Jan 6, 2020
  • 5 min

Scotty From Marketing

How did our Prime Minister become Scotty From Marketing? Should marketers understand PR better? What did other PMs do before politics?
Bots Up With Barrell
Carma Levene
  • Dec 12, 2019
  • 3 min

Bots Up With Barrell

We chat bots with friend of The Marketer, Adam Barrell and get a little peek under the hood of his So Perth & Christmas Lights bots.
The And Brand | Ampersand Projects
Carma Levene
  • Nov 14, 2019
  • 2 min

The And Brand | Ampersand Projects

I was intrigued by its simplicity, the branding elements are minimalistic, and it's totally on point for the message...
Cast Your Vote: Marketing Podcasts You Love
Carma Levene
  • Jun 19, 2019
  • 5 min

Cast Your Vote: Marketing Podcasts You Love

Marketing Podcasts - there's so many! But what makes a marketing podcast great? I explore this and ask some marketers to weigh in.
Skin in the Game
Carma Levene
  • Apr 5, 2019
  • 2 min

Skin in the Game

April Fool's Day happens every year and marketers love it, especially for their social media channels. It's not hard to understand why - ...
Do The Hustle - with Melissa Bowen
Carma Levene
  • Mar 20, 2019
  • 6 min

Do The Hustle - with Melissa Bowen

I had the immense privilege of spending the afternoon with experienced Perth marketer Melissa Bowen, who's just launched her co-working s...
Something borrowed, something new
Carma Levene
  • Mar 6, 2019
  • 3 min

Something borrowed, something new

If you are a marketer mentally singing Ben Lee right now, kudos. And sorry... I've been a little slack with my The Marketer duties and I ...
Ad Nostalgia - Remember these?
Carma Levene
  • Feb 5, 2019
  • 3 min

Ad Nostalgia - Remember these?

People say they hate ads, especially TVCs. It's actually not true. They hate annoying ads, shouty ads, and boring ads - but they love goo...
Australia Day Ad Honors
Carma Levene
  • Feb 1, 2019
  • 3 min

Australia Day Ad Honors

You're hearing from me again because if I don't write about the Australia Day ads this week it'll be old news next week as we fly into Fe...
2019 Local Marketing Trends
Carma Levene
  • Jan 22, 2019
  • 7 min

2019 Local Marketing Trends

In the marketing ecosystem, old-fashioned marketing is considered especially heinous. In Australia, the dedicated marketers who investiga...
SBS's Slow Summer
Carma Levene
  • Jan 8, 2019
  • 3 min

SBS's Slow Summer

Sometimes you just need to slow down. With our hot summers it’s hard to maintain pace anyway, with wading through soupy humid days, and s...
What are we doing here?
Carma Levene
  • Dec 13, 2018
  • 1 min

What are we doing here?

We’ve just gone live :O WELCOME - and thanks so much so being here! Local Social Media agency owners and birthday twins, Clayton from Smi...
Why Christmas Rules with Adam Barrell from So Perth
Carma Levene
  • Dec 8, 2018
  • 3 min

Why Christmas Rules with Adam Barrell from So Perth

There’s no more denying it’s almost Christmas. There are carols ringing out across the land, every brand under the sun is doing '12 Days ...
Noice, Different, Unusual - Aldi
Carma Levene
  • Dec 6, 2018
  • 1 min

Noice, Different, Unusual - Aldi

Ads that point out something we know is true, but have accepted as part of life regardless are some of the most powerful. They call out t...
Blinky Bill (board) - Koala Mattresses
Carma Levene
  • Dec 4, 2018
  • 2 min

Blinky Bill (board) - Koala Mattresses

There’s been much said, written, and posted about Koala – if you’re into marketing campaigns (which you’d think you would be to be readin...
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Australian marketing news & analysis