Australian marketing news & analysis

Marketers love having a bit of fun on social media for April Fools Day but...most of it SUCKS.

Unpopular opinion: I don't rate the new lamb ad. I know, shocking. Hear me out...

If you attended our Thursday event and want to see some photos, or if you missed it and need a re-cap, here's how it went down.

TVCs are considered a bit old hat now, but people don't hate them as much as they say they do. Here's 3 that recently caught my attention.

With guest to the grill, Gabe Mach, we got the hot take on privacy and data, with a few spicy side dishes thrown in this June. Gabe is...

Did you notice there's something a bit more modern and minimal about the Red Rooster branding?

We're not here to f*ck spiders. We're here to talk about Aussie marketing campaigns, and show you the good, bad and the deadly...

Grill The Marketer VII, The Last Crusade has a very special guest panelist which we're super excited about hosting, so we thought intro you!

Our government has taken the mind-boggling step of forcing Facebook to pay for news content & Facebook has responded with a big fat nope.

Last night was an absolute blast! We're so lucky to be able to attend events again, and after a 5 month hiatus and a pretty quick...

How did our Prime Minister become Scotty From Marketing? Should marketers understand PR better? What did other PMs do before politics?

We chat bots with friend of The Marketer, Adam Barrell and get a little peek under the hood of his So Perth & Christmas Lights bots.

I was intrigued by its simplicity, the branding elements are minimalistic, and it's totally on point for the message...

Marketing Podcasts - there's so many! But what makes a marketing podcast great? I explore this and ask some marketers to weigh in.

I had the immense privilege of spending the afternoon with experienced Perth marketer Melissa Bowen, who's just launched her co-working...

If you are a marketer mentally singing Ben Lee right now, kudos. And sorry... I've been a little slack with my The Marketer duties and I...

People say they hate ads, especially TVCs. It's actually not true. They hate annoying ads, shouty ads, and boring ads - but they love...

You're hearing from me again because if I don't write about the Australia Day ads this week it'll be old news next week as we fly into...

In the marketing ecosystem, old-fashioned marketing is considered especially heinous. In Australia, the dedicated marketers who...

Sometimes you just need to slow down. With our hot summers it’s hard to maintain pace anyway, with wading through soupy humid days, and...