Australian marketing news & analysis

If you're under 30 and keen for a challenge that'll have you the king of the jungle, here's what you need to know.

Perth Bears CEO Anthony De Ceglie said the logo paid homage and respect to the North Sydney Bears while embracing the club’s future in Western Australia.

Founder-led collective redefines marketing with stability, expertise, and worldwide reach.

Kanniappan joins NLA’s executive team with over 13 years’ experience across Australia’s leading digital marketplaces. She’s held senior marketing leadership roles at carsales, Eventbrite, and most recently Easy Weddings.

We Hosted Leigh Wood & Tess Palmyre for the Final Event of 2025 - Here's How it Went

For the first time in its 37-year history, the Deaf Lottery is offering a one-million-dollar major prize in its Christmas draw, increasing the total prize pool by more than $300,000.

In 2025 the Oasis Committee, with the help of their sponsors, supporters, and the wider industry, raised over $170,000 for The Salvation Army’s Oasis Project. In 2026, they’re aiming even higher, and as part of a growing schedule of satellite events are introducing a brand-new Oasis Golf Day.

The Perth Bears have today announced a landmark deal with trusted second-hand retailer and personal finance provider Cash Converters for NRL principal partnership.

Coca-Cola Australia has launched a new look for Sydney’s iconic Kings Cross Coke sign, which represents the simple joy of connection

The Marketer is once again a Media Partner of the CMO Summit, this time hosted in Sydney in February 2026

Cristiano Ronaldo just announced his investment into Perplexity AI, giving it another boost in mainstream popularity and propels yet another round of celebrity ambassadorship in the world of the AI wars. Ronaldo brings mainstream credibility to an AI search engine challenging Google and ChatGPT. But can celebrity backing actually move the needle? What does this partnership reveal about how AI companies are shifting from features to accessibility?

As Edgell celebrates 100 years of being part of Australian mealtimes, the iconic Australian brand is stepping up to the crease with OMD Create and News Corp with a new content partnership featuring Australian cricketer Alex Carey, in line with the first Ashes Test Series this November. 

WPP Media has been named Australia’s top-performing media agency group in the latest COMvergence New Business Barometer

Power up your look as the 2026 Oasis Ball takes a bold leap back to the vibrant, neon-drenched 1980’s with 'Electric Dreams'

Green Industries SA launches bold new campaign via SAUCE for their Replace the Waste platform

Kleenheat has entered the home solar and battery market in WA with Kleenheat Spark; a one-stop digital platform designed to make buying solar and battery systems simpler, clearer and more accessible for local households

Nature secures dual agency of the year honours as multidisciplinary model gains industry recognition

Following global communications from Omnicom overnight, Omnicom Oceania today announced a series of local changes across Australia and New Zealand to align with the group’s updated global structure following the completion of the IPG acquisition.

At an intimate morning tea, the Oasis Committee presented the $170k Cheque from funds raised in 2025.

When Indigenous rapper Adam Briggs said this to a Senate committee in September, he captured something essential about creativity: it's rooted in peoples’ lived experiences.