Australian marketing news & analysis

Samsung Electronics Australia is returning as a Major Partner to captivate audiences at Vivid Sydney, this time with its world-class experiential activation, ‘Space to Dream’.

An exclusive Australian study by global ecommerce accelerator, Pattern, has shown that product range, convenience, and trustworthiness will be critical battlegrounds for online marketplaces in 2025.

Macquarie Telecom, part of Macquarie Technology Group (ASX: MAQ), today announced it has signed a first-of-its-kind agreement with VeloCloud to provide its SD-WAN technology to managed service providers (MSPs) across Australia.

CTA (Comrades to Action) enters the market with a mission to build culturally relevant, strategically led campaigns that deliver real commercial impact.

Global digital marketing group Incubeta is proud to announce the appointment of Lani Cummins as Managing Director of its Australian and New Zealand operations.

The European Marketing Confederation (EMC) has established May 27th as International Marketing Day, an annual celebration dedicated to recognizing the pivotal role marketing plays in business and society.

Keep Left Launch Innovative Mental Health Campaign for Truckies with Healthy Heads and Shane Jacobson.

This marks Lee Kum Kee’s third year with MasterChef Australia, one of Australia’s most revered television shows, with Lee Kum Kee products featured in the competition, bringing the very best of Asia’s finest condiments to Australian homes.

Cybercriminals are plaguing Facebook users with cryptocurrency scams that use images of public figures like Elon Musk, Zendaya, and Cristiano Ronaldo to lure in victims.

Take Your Medicine, a new London-based creative music studio and label specialising in electronic and contemporary music, officially launches today.

Oasis Ball On Broadway wristbands are now ready for collection from the box office, located at Carat (Level 6, 190 St Georges Terrace)

This invitation-only event will bring together top marketing executives, innovative agencies, and solution providers to explore the latest trends and strategies in the marketing industry.

electriclime° are delighted to welcome director and VFX artist Tim Main to its global roster for exclusive representation in ANZ, Asia and MENA.

There’s a signed 2025 Fremantle Dockers Guernsey, thanks to the Fremantle Football Club, an LG CordZero Robot Vac R3 with Wet Mop, donated by REA Group, stylish sunglasses thanks to Sito Shades and OTIS, and a $500 Luxury Escapes Gift Voucher thanks to The Trade Desk.

Binance Australia has announced a groundbreaking partnership with champion surfer Jack Robinson, marking the first major crypto sponsorship in Australian surfing history.

The Oasis Committee are proud to announce oOh!media, Crown Resorts Foundation, Nine Perth and Val Morgan Cinema as returning major sponsors for the 2025 Oasis Ball.

The Oasis Committee are excited to announce that the 2025 Oasis Ball Live Auction is sure to be a showstopper!

Savi Communications has been appointed contemporary Australian clothing brand Ena Pelly’s media and performance marketing agency, the first fashion e-commerce client for the fast growing agency.

Kia Middle East & Africa continues to plant ‘Seeds of Change’ with the second phase of its ‘Cycle of Life’ initiative, developed by INNOCEAN MEA and brought to life by electriclime°.

As organisations strive to bring people along on these transformative journeys, they seek trusted partners who can help them connect with stakeholders confidently and meaningfully, an endeavour Laura feels passionate about.