Australian marketing news & analysis

The West Coast Eagles have launched a new campaign with Hypnosis celebrating the undivided dedication of the people who have carried the club since the beginning

The first installment of Grill The Marketer for 2026 has some incredible guests from the Not-For-Profit world, Bec Stott and Stephen Ellis

Leading creative content and custom publishing agency Heads & Tales announced it has acquired boutique design agency Holy Cow! Creative – a move that will significantly expand its Sydney footprint.

New+Improved Ventures, the venture studio building the next generation of marketing technology companies, announced the appointment of Laura Lowther as Chief of Staff

As official hair styling partner, Got2b is hosting its first ever parade float celebrating self‑expression and a wider activation across Mardi Gras

Manhattan Associates revealed its top predictions for Australia’s retail and supply chain sectors in 2026, signalling a year where AI advances, real-time fulfilment expectations, and the evolution of unified commerce will fundamentally reshape how retailers operate.

Another iconic West Australian company has partnered with the Perth Bears

Anchor has partnered with Sky and creator Polly Markus of Miss Polly's Kitchen to launch a new culinary campaign that brings influencer-led cooking content into premium broadcast environments

Australia’s retail media audio platform strengthens uptime and scalability across 17,000 stores

Bonfire’s move into creative continues with the appointment of Senior Art Director Mike Dann. Award-winning Perth-based performance agency Bonfire has appointed Mike Dann as Senior Art Director.

Hardie Grant has appointed Janey Martino and Shirley Chowdhary to its Board

Pattern’s 2026 Marketplace Consumer Report reveals a sector under pressure, with global giants tightening their grip and the era of local marketplaces at risk

Mastercard has appointed Alexandra Sloane as Vice President, Integrated Marketing and Communications, Australasia

Brisbane-based strategic brand consultancy LCC Group recently hosted the Australian launch of Capel Group, a new global network of independent agencies.

Stevie returns to Omnicom following three years in a senior leadership role outside the network, after previously spending seven years with Omnicom in leadership positions at PHD Australia.

Payper, New Zealand’s only results-based PR agency, has today launched New Zealand’s first dedicated AI press release builder.

The Perth Bears have announced McDonald’s as their newest Major Partner under a three-year deal that will also see the Ronald McDonald House Charities become the official charity partner of the NRL’s newest franchise

Leading global provider of AI-driven human capital management (HCM) solutions for frontline workforces, announces the appointment of Cameron Partridge as Chief Growth Officer (CGO)

Fitness First Australia has launched its first major brand campaign since appointing Leo Australia last year, unveiling ‘Let’s Put Fitness First’ - a call to put fitness firmly back on Australia’s agenda.

In the latest instalment of the ‘Can’t Do That if You’re Driving’ campaign, retro games turned downtime into playtime in in partnership with EssenceMediacom, Livewire and Special.