Australian marketing news & analysis

Perth-based Bloom Digital wins Small Budget Marketing at Australian Marketing Institute (AMI) Awards for Marketing Excellence

The win marks Bonfire's second national title, following its first in 2020, and affirms Bonfire's place among Australia's leading independent agencies.

Perth-based STEAM toy brand expands its U.S. footprint with landmark new partnership and product reveals.

Hardie Grant Media has acquired creative communications agency Keep Left, reinforcing its position as one of Australia’s leading independent marketing networks.

Truestock launches a curated Australian stock image library, aiming to capture an authentic, diverse and beautiful Australia.

Perth-based magnetic tile brand CONNETIX launches its PRO series and three new ranges.

the iconic organic soap and personal care brand, has transformed its marketplace performance in Australia, achieving a 55% growth in monthly revenue through a strategic partnership with leading ecommerce accelerator Pattern.

AI-Powered Seamless Search on Google Cloud Marketplace to Maximize Search Marketing ROI

Aquent announced as the first marketing recruiter to commit to APSCo Age Inclusive Recruiter program principles.

Our next Grill Guest sees us heading to the client side with the incredible Melissa Osterhage, who heads up the marketing department at Spudshed.

The Home Show has partnered with Vastly Digital to launch the 'Leads Beyond the Booth' campaign.

Event: Cannes Download Brings the World’s Best Creativity to Perth.

Leading South Australian Aged Care provider ACH Group launches new Support at Home campaign, ‘A Little Help Can Be a Big Help’ ahead of November Aged Care Reforms.

Last night, Perth’s Moana Hall was buzzing as Advertising Council Australia hosted over 80 industry leaders and guests for AWARD School WA’s 2025 Graduation.

Samsung backs its latest Galaxy launch with a nationwide campaign spanning TV, digital, OOH, creator collabs, and immersive in-store experiences.

Hamilton Island has unveiled its most significant brand evolution in nearly a decade, launching a new national campaign - A Little Island Can Do Wonders - to reintroduce the destination to Australian and international travellers.

July's Grill The Marketer event saw over 55 of you converge on The Court to Grill Rare’s Director of Strategy, Tim Woodsmith.

Bonfire has been recognised as a finalist in two categories at the 2025 Google Honours Awards: Agency Team and Agency Rockstar (5+ years).

Pattern reveals record brand involvement, soaring conversion rates, and ad strategies shifting to meet high-intent demand.

The Marketer has been announced as a finalist in the Australian Marketing Institute’s NFP category nationally for the 2025 Season of Telethon Community Cinemas.