Australian marketing news & analysis
The Song Remains The Same
Grill The Marketer
The Marketer's Endless Summer
Feature Campaign - Game On Mole
I hadn't been inspired by a campaign for a while, so when I saw the Game On Mole TVC I was thrilled. Because I want to champion Australian marketing, it's wh...
Scotty From Marketing
How did our Prime Minister become Scotty From Marketing? Should marketers understand PR better? What did other PMs do before politics?
Dec 12, 2019
Bots Up With Barrell
We chat bots with friend of The Marketer, Adam Barrell and get a little peek under the hood of his So Perth & Christmas Lights bots.
Nov 25, 2019
Underwear David & Goliath : Step One vs Calvin Klein
Today I want to compare one of the oldest and hairiest bulges in the men's underwear game, Calvin Klein with newcomer Step One.
Nov 14, 2019
The And Brand | Ampersand Projects
I was intrigued by its simplicity, the branding elements are minimalistic, and it's totally on point for the message...
Aug 22, 2019
Grill The Marketer II, Grill Harder
Grill The marketer II, Grill Harder will be the same but better. Come along and join the fun - plus learn some stuff.
Aug 17, 2019
Suffer in Your Jocks
Fight GloBALL Warming and stop suffering in your jocks with Bonds.
Jul 19, 2019
Grill The Marketer - Clay & Carma Live
You're invited to grill us, and just like any good BBQ, there'll be beer! Join us on July 29 for a Perth marketing event that's a bit differ
Jul 8, 2019
Learn Penmanship in 1917 - The Song Remains The Same
In this instalment of The Song Remains The Same, we go back to 1917, when penmanship was a tad more important than it is these days!
Jun 19, 2019
Cast Your Vote: Marketing Podcasts You Love
Marketing Podcasts - there's so many! But what makes a marketing podcast great? I explore this and ask some marketers to weigh in.
May 15, 2019
Cadbury Thinks Outside The Chocolate Box
Purple chocolate overlord Cadbury have tried something different. 10 designers, 4 days & a big goal - create a Symbol For All.
Apr 12, 2019
Armadale Gets Active & Fremantle Gets... Fremantled?
Perth city councils Fremantle and Armadale have just launched new marketing campaigns in the space of the last week, and as your marketing man on the ground ...
Apr 5, 2019
Skin in the Game
April Fool's Day happens every year and marketers love it, especially for their social media channels. It's not hard to understand why - many of us work for ...
Mar 27, 2019
Clay's Fave Perth Biz Websites
Websites are an interesting beast. What should be the thriving digital hub of a business can morph over time into a painful anchor, weighing down digital grow...
Mar 20, 2019
Do The Hustle - with Melissa Bowen
I had the immense privilege of spending the afternoon with experienced Perth marketer Melissa Bowen, who's just launched her co-working space with a differen...
Mar 13, 2019
Marketing Gold - The Perth Mint
My goodness we are into March, I can't believe it. It was myself and Carma's birthday last week, we are birthday twins, so yay happy birthday to us. But the w...
Mar 6, 2019
Something borrowed, something new
If you are a marketer mentally singing Ben Lee right now, kudos. And sorry... I've been a little slack with my The Marketer duties and I apologise, I let lif...
Feb 25, 2019
Boston Beer Can Crush - By Zendoke
Over the last year, thanks to a couple of snobby beer aficionado friends of mine (my wallet hates you Damo and Leigh), I have found myself liver deep in the w...
Feb 12, 2019
Watch Your Muscles Grow in 1929 - The Song Remains The Same
Greetings marketing lovers, Clay here with another excellent vintage ad. This one is from 1929 by the Titus Training in New York City, from the Popular Mecha...