Australian marketing news & analysis

Following a competitive pitch, consulting-led digital marketing agency Orange Line has announced its appointment by Blueberry, a global retail forex and CFD broker, to lead its SEO, authority building and visibility strategy

VP of Global Creative Xanthe Wells throws the industry playbook out the window, urging marketers to put the lives of consumers first and the brand second

The award recognises a partner accelerating 7-Eleven's growth as an industry disruptor - through bold initiatives, breakthrough products and transformative solutions that drive long-term strategic growth and step-change for the business.

Fractional marketing consultancy, Gunther Consulting, announces an expansion to its agency offering unveiling a suite of new, go-to-market modular services, a refreshed visual identity, and a dedicated Personal Branding pathway for creative leaders.

WA’s advertising, marketing and media industry raised $155,793 for The Salvation Army at the 29th annual Oasis Ball

OMD Australia announces the promotion of longstanding OMD leader, Thad King, to Chief Planning Officer, joining the National Executive Team

The Capel Consultancy announces the establishment of Capel Sport – a global sports practice designed to redefine how rights holders and brands navigate the intersection of culture, commerce, and community

Initiative Australia has grown its leadership team, with two new appointments - Mikayla Ellis as Managing Partner - Sydney, and Samantha Smith as National Head of Marketing

Pick-up is from Carat's offices at 190 St Georges Tce by COB today

Orange Line announced its appointment by Ashley & Martin, one of Australia and New Zealand’s most recognised hair loss treatment providers, to lead a comprehensive SEO, outreach, and AI visibility program across both markets.

WPP Media has appointed Marcelle Hoyek to lead its EssenceMediacom client portfolio in Sydney, which includes Lion, HBO Max, Uber, Commonwealth Bank, KFC and UPI

Rumblings, an Australian-founded AI platform is launching to help brands understand what’s changing in culture, and what to actually do about it.

Suntory BOSS Coffee is challenging the iced coffee category head-on with the launch of a new ANZ campaign for its newly launched Café range

The Oasis Committee are excited to announce that the 2026 Oasis Ball will be a night of electric entertainment that’s sure to rock your socks off

UM Australia has announced the appointment of Jessica Lauria as Managing Director, UM Sydney, to accelerate the agency’s next phase of growth and deepen its client partnerships

Let’s see your true colours shining through to help support The Salvos!

Marcus Evans Announces 19th Edition of the CMO Summit 2026, Uniting Australia's Most Senior Marketing Leaders in Queensland

Omnicom Oceania announces industry first, multi-year partnership with the MiniMBA in Marketing, committing to roll out globally recognised marketing effectiveness program across its client-facing leadership teams at scale

Perth-based digital marketing agency PS Digital has opened its first dedicated office on Murray Street, marking a significant milestone after four years operating out of co-working spaces

As artificial intelligence changes how work is created, the traditional agency model is facing increasing pressure