Australian marketing news & analysis

Nature secures dual agency of the year honours as multidisciplinary model gains industry recognition

Following global communications from Omnicom overnight, Omnicom Oceania today announced a series of local changes across Australia and New Zealand to align with the group’s updated global structure following the completion of the IPG acquisition.

At an intimate morning tea, the Oasis Committee presented the $170k Cheque from funds raised in 2025.

When Indigenous rapper Adam Briggs said this to a Senate committee in September, he captured something essential about creativity: it's rooted in peoples’ lived experiences. 

Perth-based agency Bloom Digital has achieved remarkable recognition, being named a finalist in an impressive ten categories for the upcoming APAC Search Awards 2026.

This integrated model is designed to align brand storytelling, growth strategy, and capital market readiness into a single, cohesive offering, supporting founders through all stages: from early brand and investor narrative development, to funding readiness, growth acceleration, and ultimately, exit planning, to maximise value.

Knowing your audience is the foundation of successful marketing. Yet in a region as large as APAC, that’s easier said than done. APAC’s cultural, linguistic, and geographical diversity means potential missteps are everywhere. The key to avoiding them is to improve your data strategy.

A new campaign for South Australia Police via SAUCE. The Creative Agency has launched, announcing drivers under the influence of cocaine can now be tested and penalised.

Chelsea Craddock rounds out a defining year for the Performance Media team at Bonfire with her second recognition by Google in 2025.

Limited-edition CONNETIX charity packs have launched with proceeds supporting breast cancer research through Australian Breast Cancer Research (ABCR) and the fight against motor neurone disease with FightMND. 

The world’s biggest youth innovation competition returns, offering the chance to win a coveted internship at L’Oréal’s Global Headquarters in Paris.

Blank Theory has won the Good Design Award in Digital Design: Web Design and Development for the creation of ENFORCR, a law-enforcement brand and website for Australian Defence Apparel (ADA) .

Hosted by local entrepreneur Sterling Cincotta, Striking Gold is a new business and lifestyle podcast shining a light on the raw, honest and often untold stories behind some of the Gold Coast’s most successful entrepreneurs and leaders.

Zeus Street Greek has partnered with Nick Kyrgios and Stryda to launch a limited-edition pita and summer combo that marks the brand’s move into its next stage of growth, following a year of brand and commercial transformation.

Omnicom Media Group (OMG) Australia has announced internal CEO appointments at two of its agencies, with Laura Nice named CEO of PHD Australia and Sian Whitnall as sole CEO at OMD Australia.

Eloise Cribb Takes Newly-Created Secretary Role, Event Team Expands, Carma Levene & Sophie Park Appointed Squad Leads.

Bitdefender, a global cybersecurity leader, announced the extension of its multi-year partnership and collaboration agreement with Scuderia Ferrari HP, the Formula 1 racing division of Ferrari.

Australian Businesses risk disruption and overspending with less than 30% being successful software adopters, report from Capterra reveals.

It is the first expression of the brand’s new platform ‘Nothing But Net’, a promise of the new standard for local connection.

Bloom Digital Named Small Agency Of The Year - SEO by Search Engine Land