Australian marketing news & analysis

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I hadn't been inspired by a campaign for a while, so when I saw the Game On Mole TVC I was thrilled. Because I want to champion Australian marketing, it's wh...

How did our Prime Minister become Scotty From Marketing? Should marketers understand PR better? What did other PMs do before politics?

We chat bots with friend of The Marketer, Adam Barrell and get a little peek under the hood of his So Perth & Christmas Lights bots.

Today I want to compare one of the oldest and hairiest bulges in the men's underwear game, Calvin Klein with newcomer Step One.

I was intrigued by its simplicity, the branding elements are minimalistic, and it's totally on point for the message...

Grill The marketer II, Grill Harder will be the same but better. Come along and join the fun - plus learn some stuff.

Fight GloBALL Warming and stop suffering in your jocks with Bonds.

You're invited to grill us, and just like any good BBQ, there'll be beer! Join us on July 29 for a Perth marketing event that's a bit differ

In this instalment of The Song Remains The Same, we go back to 1917, when penmanship was a tad more important than it is these days!

Marketing Podcasts - there's so many! But what makes a marketing podcast great? I explore this and ask some marketers to weigh in.

Purple chocolate overlord Cadbury have tried something different. 10 designers, 4 days & a big goal - create a Symbol For All.

Perth city councils Fremantle and Armadale have just launched new marketing campaigns in the space of the last week, and as your marketing man on the ground ...

April Fool's Day happens every year and marketers love it, especially for their social media channels. It's not hard to understand why - many of us work for ...

Websites are an interesting beast. What should be the thriving digital hub of a business can morph over time into a painful anchor, weighing down digital grow...

I had the immense privilege of spending the afternoon with experienced Perth marketer Melissa Bowen, who's just launched her co-working space with a differen...

My goodness we are into March, I can't believe it. It was myself and Carma's birthday last week, we are birthday twins, so yay happy birthday to us. But the w...

If you are a marketer mentally singing Ben Lee right now, kudos. And sorry... I've been a little slack with my The Marketer duties and I apologise, I let lif...

Over the last year, thanks to a couple of snobby beer aficionado friends of mine (my wallet hates you Damo and Leigh), I have found myself liver deep in the w...

Greetings marketing lovers, Clay here with another excellent vintage ad. This one is from 1929 by the Titus Training in New York City, from the Popular Mecha...