Australian marketing news & analysis

Over the last year, thanks to a couple of snobby beer aficionado friends of mine (my wallet hates you Damo and Leigh), I have found myself liver deep in the w...

People say they hate ads, especially TVCs. It's actually not true. They hate annoying ads, shouty ads, and boring ads - but they love good ads. And over the ...

You're hearing from me again because if I don't write about the Australia Day ads this week it'll be old news next week as we fly into February! Where does t...

As you may have noticed, I like black and white branding. Clean, crisp and minimalist with plenty of space. Bold colour in graphic design and branding is not...

Sometimes you just need to slow down. With our hot summers it’s hard to maintain pace anyway, with wading through soupy humid days, and straight-up hiding in...

There’s been much said, written, and posted about Koala – if you’re into marketing campaigns (which you’d think you would be to be reading this) you’ve proba...