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Two Thirds of APAC Marketers Struggle to Identify and Reach Target Audience, New B2B Report Highlights
2025 State of B2B Pipeline Growth report highlights critical need for better customer insights in diverse region.
The Marketer
Apr 233 min read
Report: Navigating The Digital Divide - Where Social Media is Both Villain & Vital for Teens
New national study reveals public perceptions of social media amid TV show Adolescence popularity and ongoing debate on proposed ban.
The Marketer
Apr 43 min read
Marketplace Shake-Up: Amazon Thrives, Catch Closes, Chinese Platforms to Stall
Check out the key findings published in Pattern's 2025 Australian Marketplace Consumer Report.
The Marketer
Feb 54 min read
Nature Takes Top Honour as 2024 Research Organisation of the Year
Nature Takes Top Honour as 2024 Research Organisation of the Year
The Marketer
Nov 29, 20242 min read
80% of Brand TikToks Underperform According to Research from DAIVID
Overall, TikTok content was 9% less likely to generate intense positive emotions than the global average and attracted 2.5% less attention.
The Marketer
Sep 11, 20243 min read
Market Australian-made to Tap into Video Games Popularity
Australia’s video games development industry urgently needs better marketing to tap into the $3.9 billion spent nationally
The Marketer
Aug 20, 20242 min read
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