Australian marketing news & analysis

Two-thirds of Australians are willing to use an AI-only service from a brand, but only if it costs less and works better than what they get now.

The AARON Awards has released AARON Signals 2026, a new global report exploring the creative, operational and cultural shifts reshaping advertising and brand storytelling in the AI era

New Social Soup research reveals untapped opportunity for brands to connect with consumers.

New research from strategic research consultancy 5D has found that the way consumers choose service brands is changing faster than most marketing strategies can keep up with, and that the single biggest predictor of how people make purchasing decisions is no longer demographics, attitudes or intent. It is how many times they have made the decision before.

In an increasingly unpredictable world, people are actively creating stability through rituals, and brands can play a meaningful but carefully defined role within them, according to new research from The Research Agency (TRA).

Research: Half of Aussie Creators Leave Deals on the Table due to bad Briefs

Australian Businesses risk disruption and overspending with less than 30% being successful software adopters, report from Capterra reveals.

While Australians remain cautious about big-ticket spending due to cost-of-living pressures, easing interest rates are beginning to lift confidence and create opportunities for retail recovery.

Building on last year’s inaugural edition, the 2025 report draws on new data, behavioural analysis and cultural observation to examine the widening gap between people’s stated intentions and their real-world actions.

New Berkeley Communications report reveals insights into how senior marketers are navigating the AI era.

An exclusive Australian study by global ecommerce accelerator, Pattern, has shown that product range, convenience, and trustworthiness will be critical battlegrounds for online marketplaces in 2025.

Cybercriminals are plaguing Facebook users with cryptocurrency scams that use images of public figures like Elon Musk, Zendaya, and Cristiano Ronaldo to lure in victims.

2025 State of B2B Pipeline Growth report highlights critical need for better customer insights in diverse region.

New national study reveals public perceptions of social media amid TV show Adolescence popularity and ongoing debate on proposed ban.

Check out the key findings published in Pattern's 2025 Australian Marketplace Consumer Report.

Nature Takes Top Honour as 2024 Research Organisation of the Year

Overall, TikTok content was 9% less likely to generate intense positive emotions than the global average and attracted 2.5% less attention.

Australia’s video games development industry urgently needs better marketing to tap into the $3.9 billion spent nationally