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Mudgee Region Tourism Rethinks Destination Marketing With Australia's First 'Rest Rebate'
Behavioural science informs campaign mechanic that rewards travellers for staying longer rather than simply travelling more
The Marketer
9 hours ago2 min read
Freedom and electriclime° Introduce a Character-Led Campaign for Jumeirah Al Naseem
Freedom and electriclime° have partnered on a new positioning campaign for Jumeirah Al Naseem, the contemporary beachfront destination within Jumeirah Group’s Madinat Jumeirah complex
The Marketer
1 day ago2 min read
Reintroducing Hamilton Island 'A Little Island Can Do Wonders'
Hamilton Island has unveiled its most significant brand evolution in nearly a decade, launching a new national campaign - A Little Island Can Do Wonders - to reintroduce the destination to Australian and international travellers.
The Marketer
Jul 31, 20252 min read
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