Agency VS In-House? WAMA's Great Debate is Back
- The Marketer
- 11 hours ago
- 1 min read
Is the agency model dead?
The WAMA end of year debate format is back in action in 2025 with another spicy topic – is the traditional agency model in…or out?
The panel will unpack if it’s time to pivot to working with expert teams in-house or through niche partnerships, or if agencies are still the providers of expert creative strategy, media planning, and campaign execution that makes them stand out.
“We’ve been crying about the agency model being dead for years. While independents have reemerged, in-housing has taken off, but maybe it’s still around because we don’t quite know how to fix it properly. This debate will help us figure that out.”
Said Rene LeMerle, WAMA Chair, ahead of the event.
The stellar debate panel includes:
Affirmative
Hayley Boneham, General Manager – Marketing, Engagement & Partnerships, Ruah Community Services
Luke O’Sullivan, Senior Manager – Media Strategy & Planning, RAC
Georgie Frampton, Executive Director, KWP + Partners
Negative
Liam Loan-Lack, CCO, Keystart
Anne Gribble, CEO, Clarity Communications
Tim Newton, Creative Director, St John WA
The WAMA Great Debate – Event Details
Date: Friday 7th of November 2025
Time: Doors open at 7am for a 7.30 – 9.30am event
Venue: Fraser’s Restaurant, Kaarta Gar-up, 60 Fraser Ave, West Perth WA 6005
Book your tickets:
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