Blank Theory Wins Good Design Award for ENFORCR Website
- The Marketer
- Nov 11, 2025
- 2 min read
Blank Theory wins the Good Design Award in Digital Design: Web Design and Development.
Melbourne-based digital agency Blank Theory has won the Good Design Award in Digital Design: Web Design and Development for the creation of ENFORCR, a law-enforcement brand and website for Australian Defence Apparel (ADA).
The Australian Good Design Awards are one of the world’s longest-running international design award programs, with entries judged against Good Design, Design Innovation and Design Impact by 80+ international jurors.
The Winning Work
ADA is the industry leader in defending our defenders, pouring serious R&D into gear. However, their innovation was invisible: cutting-edge products were going to market unbranded, easy to imitate, and hard to remember.
Blank Theory treated this issue as a design challenge: build a bold identity and clear brand architecture so ADA’s innovations are instantly recognisable and therefore ownable.
The result was a digital experience that looks and feels operational, not ornamental. giving ADA a confident, contemporary brand voice and a slick platform to tell product stories with authority — paving the way for international expansion. The ENFORCR site is simple to navigate under pressure and compelling to explore when there’s time. In short, the work turns world-class R&D into world-class recognition.
What The Jury Said
Good Design Australia’s Jury praised ENFORCR as “a sharp platform that repositions ADA for future growth” and noted its bold, distinctive brand voice tailored to law-enforcement professionals — a cohesive and emotionally resonant experience.
Designing for Mission-critical Contexts
“We start by finding the business problem at the heart of the brief,”
said Shannon Tee, Blank Theory’s Senior Digital Designer.
“For ADA, that meant bold design that would protect IP. For others, it might be a conversion-ready site. The constant is the tailoring — that’s why the work performs, and why it gets recognised.”
You can see the award-winning work at enforcr.ada.com.au.
About Blank Theory
Blank Theory is a Melbourne digital agency crafting bold brands, high-performing websites and campaigns that convert — uniting strategy, design and development to create measurable impact for growth-minded organisations.
About the Australian Good Design Awards
Managed by Good Design Australia since 1958, the Awards celebrate design excellence across 13 disciplines and 35+ categories. Every entry is evaluated by a multidisciplinary Jury and assessed against Good Design, Design Innovation and Design Impact.
