Bonfire Taps Luke Williams to Lead New Creative Offering

Bonfire Taps Luke Williams to Lead Their Newly Formed Creative Offering

Bonfire promises Art + Copy + Data to create work that works.

After 24 years of driving digital performance for some of WA and Australia’s most recognised brands, Bonfire is expanding its offering to provide clients with creative services.

By bringing Bonfire’s depth of data and creativity together under one roof, they aim to deliver smart, customer-focused, and effective work - backed by the same strategic thinking, account service, and performance the agency is known for.

Clay Cook, CEO at Bonfire, said:

“The idea of a Bonfire creative department has been simmering away for almost a decade. The time was finally right to bring creativity into the business and combine it with what we already do so well.”

Bonfire has welcomed back Luke Williams in the newly created Creative Director position. He returns after eight years working with other agencies and leading campaigns for local and national clients. Luke says he’s ready for the challenge.

“I’m stoked to be back,”

says Williams

“I’ve already been completely blown away by the brains in this place and cannot wait to start infusing them with a creative product.”

Rene LeMerle, General Manager - Growth at Bonfire, is keen to help marketers with their goals:

"Luke's been the creative brain behind our iconic billboard for years. He just gets it—how to make advertising work for a brand. Now other marketers get the chance to tap into that same creative thinking backed by Bonfire's smarts."