Another Grill The Marketer is in the books and this one was extra special!
We put on our usual live Q&A session, where Carma and myself plus our awesome guest marketers answer your questions. No pitches, no up-sells and no PowerPoint presentations. Just your marketing questions answered.
We also gave awards for the best marketing we saw in 2020. More on the winners below.
Our awesome panel guests awards judges were the brilliant Alison Balch, Adam Barrell and Melissa Bowen (left to right below). You guys were excellent and delivered a tonne of value. Awesome stuff and thank you.
A massive thank you also to our brilliant venue, Henry Summer in Northbridge, for having us. It's an excellent spot with amazing al fresco and indoor spaces. Highly recommend!
Checkout out the winners from the inaugural The Marketer Awards below.
Best Paid Campaign 2020
Winner: Kick Marketing for Ningaloo Whale Shark Swim
Agency / Organisation: Kick Marketing for Ningaloo Whale Shark
Campaign: Ningaloo Whale Shark Swim
Judge: Alison Balch
Key Message: Book a once in a lifetime experience to swim safely with whale sharks
This Facebook/Instagram Ads campaign was a deserved winner, with a ROAS of over 30, Kick Marketing founder Aashay Shah was able to generate six figures in revenue from a relatively small ad spend. Phenomenal result.
Comments from guest judge Alison Balch:
Loved the vibe of the video. Smart and thoughtful targeting with strong situational awareness. Impressive profiling of target markets.
Results speak for themselves, over 30 ROAS for the campaign is a slam dunk.
Checkout one of the videos used in the campaign;
Best Organic Campaign 2020
Winner: Isolation Libation Tours by Hidden deTours
Agency / Organisation: Hidden deTours
Campaign: Isolation Libation Tours (ISO Tours)
Judge: Adam Barrell
Key Message: Enjoyment, and awareness of local producers in Perth making incredible product.
Bus and walking tour company Hidden deTours was brought to a screaming halt when a COVID caused lockdown hit Perth in March, 2020.
Owner operator Monique Boucher managed to get up off the canvas and turned lemons into lemonade with a fantastic, community benefiting live video campaign taking users inside the local breweries and venues in a time where no-one could leave the house. The idea was a smash hit, creating a tonne of press and social media awareness and ensuring when lockdown was over, bookings were through the roof for months.
Comments from guest judge Adam Barrell:
Throughout the COVID period in WA most brands went MIA on social. Monique decided to take a calculated risk and try something she’d never done before - and did it because she had an opportunity to help an industry where many businesses had been hurt by COVID.
The results were not only great for her business and her brand - but importantly helped generate reach, awareness and sales for the businesses she featured.
Ticked all the boxes and some.
Best Not For Profit Campaign 2020
Winner: YMCA Perth
Agency / Organisation: YMCA Perth
Campaign: YChats Podcast
Judge: Melissa Bowen
Key Message: A podcast for young people, by young people.
Developed and hosted by in-house by YMCA marketer Alana Christidis, YChats has been a massive success for the organisation, developing awareness and a dedicated audience. Y Chats has now gone national, with other state chapters jumping on the bandwagon and sharing it with their audiences. Great to see great content getting great rewards!
Best Overall Campaign 2020 - Isolation Libation Tours
We also gave out a best overall award, and Monique from Hidden deTours took out the choccies. Monique turned one of the toughest business periods into history into a defining moment for her business. Fantastic work.
Big thanks and on to 2021
Thanks to all involved and make sure you submit your campaigns to our next awards show!
Make sure you don't miss a moment of the marketing action by grabbing your ticket to the next Grill The Marketer in April!