Kleenheat Spark - A Digital Platform Providing Solar & Battery Solutions, Delivered In Partnership With Juicebox

Kleenheat has entered the home solar and battery market in WA with Kleenheat Spark; a one-stop digital platform designed to make buying solar and battery systems simpler, clearer and more accessible for local households

Juicebox served as Kleenheat’s design and technology partner for the venture, supporting

the delivery of the Kleenheat Spark brand and identity, user experience design and

underlying platform build.

Kleenheat Spark brings together everything a customer needs in one place, replacing what

is often a weeks-long research process with a guided experience that provides tailored

recommendations, quality products, verified installers and upfront pricing, including available

rebates.

Juicebox shaped this into a seamless, trustworthy platform experience that reflects

Kleenheat’s long-standing commitment to clarity, value and simplicity.

“This new offering is fundamentally about choice for our customers, and what we’ve delivered here strengthens the overall Kleenheat experience,”

said Chelsea Gray, Digital, Data and Improvement Manager at Kleenheat.

Extending the Kleenheat offering into the solar and battery market

To support Kleenheat’s expansion into the solar and battery market, Juicebox collaborated

with Kleenheat to name Kleenheat Spark and create the visual identity, as a sub-category

extension of the Kleenheat masterbrand.

Before evolving the design system into a digital-ready framework that gives the new product category its own contemporary expression while remaining true to the distinct and well known Kleenheat brand.

From naming through to experience design, Kleenheat Spark was shaped to help

households navigate a crowded and often confusing market. The platform design prioritises

clear pathways, intuitive comparisons and simple interactions so customers can understand

their options within minutes and feel confident in their decisions.

Powered by modern, scalable technology

Kleenheat Spark runs on a modern, secure and scalable technology platform to unify every

part of the experience in real time.

Live mapping, verified installer networks, product data and quoting logic are connected through an API-driven architecture, ensuring customers receive accurate recommendations, transparent pricing and clear rebate eligibility upfront.

Privacy-by-design principles underpin the entire system so data protection is built in, not

bolted on. This foundation delivers speed, reliability and clarity today while giving Kleenheat

Spark the flexibility to grow.

A collaborative approach that accelerated delivery

Kleenheat Spark was delivered through a close, integrated engagement between Kleenheat

and Juicebox, with cross-functional teams working together from early strategic planning,

through to design, engineering, optimisation and launch.

The consult-to-execute approach enabled rapid prototyping and iteration, clear decision-making and a shared focus on creating a simple, trusted and easy-to-use experience for WA customers.

The collaborative model ensured the platform balanced brand integrity, customer clarity and

technical rigour at every stage. For established brands entering new categories, Kleenheat

Spark shows how well aligned client and agency teams can bring meaningful innovation to

market with confidence and momentum to meet the opportunity.

In summary

Kleenheat Spark builds on Kleenheat’s long-standing commitment to value, trust and

customer service by giving WA households a simpler, clearer and more accessible way to

navigate solar and battery choices. It demonstrates how a trusted energy brand can expand

its offering through strategy-led design and technology.

For the wider industry, Kleenheat Spark highlights the importance of aligning brand strategy,

customer experience and engineering discussions from the outset. It also demonstrates how

established organisations can stretch and diversify with confidence, delivering meaningful

innovation while staying true to their brand and the trust they hold with customers.

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About Juicebox

Juicebox is a growth and transformation agency built for the intelligence age. With a team of

90+ specialists across Australia and Indonesia, we partner with market-leading brands

through a consult-to-execute model, delivering solutions at the intersection of brand,

customer and technology. Our systems are built to be scalable, secure and AI-ready,

creating clarity, performance and long-term value for the organisations we support.

Service categories span: Strategic Advisory, Brand Development, Experience Design,

Technology & Innovation, and Growth & Amplification.

About Kleenheat

As a proud part of Wesfarmers Chemical, Energy & Fertilisers, Kleenheat has been

providing energy to Western Australian residential and business customers for over 65

years.

Kleenheat is the only WA born and bred natural gas provider and has grown to serve nearly

30 per cent of gas households since entering the market in 2013.

Beyond energy, Kleenheat is a passionate supporter of the WA community. In 2025, it is

proud to sponsor Fremantle Football Club, Telethon Community Cinemas and the Perth

Good Food & Wine Show.