OMNICOM OCEANIA ANNOUNCES CHANGES ACROSS AUSTRALIA & NEW ZEALAND

Announcing a series of local changes across Australia and New Zealand to align with the group’s updated global structure

Following global communications from Omnicom overnight, Omnicom Oceania today announced a series of local changes across Australia and New Zealand to align with the group’s updated global structure following the completion of the IPG acquisition.

Omnicom Advertising

New Zealand: Formation of McCann Group NZ

• DDB Group Aotearoa and FCB Group Aotearoa will merge to form McCann Group NZ, a new unified creative & media agency network.

• Priya Patel (CEO, DDB Group Aotearoa) and Paul Wilson (CEO, FCB Group Aotearoa) have been appointed Co-CEOs of McCann Group NZ, bringing together deep leadership, client expertise and market influence.

• In Wellington, Clemenger Wellington and FCB Wellington will rebrand as McCann Wellington, operating as part of McCann Group NZ.

Local leadership for McCann Wellington will be announced shortly.

Australia: Formation of the New Clemenger BBDO Australia

• DDB Australia will merge with Clemenger BBDO Australia, creating a single, unified national agency under the Clemenger BBDO name.

• Sheryl Marjoram (Sydney) and Mike Napolitano (Melbourne) have been appointed CoCEOs of Clemenger BBDO Australia, responsible for leading the national agency and shaping its creative, media, strategic and operational direction.

• Lee Leggett, outgoing CEO of Clemenger BBDO, will transition into a new senior Oceania role: Chief Customer Officer, Omnicom Oceania, strengthening the group’s focus on client experience and integration across Australia and New Zealand.

Global Context

As part of Omnicom’s global creative reorganisation, the DDB and FCB brands will retire globally.

Omnicom Media

• Hearts & Science, Initiative, MediaHub, OMD, PHD and UM all remain as distinct client-first agencies.

Nick Garrett, CEO Omnicom Oceania said:

“This is a defining moment for our region. By bringing together the depth, ambition and talent of our people, while simplifying the architecture, we are creating modern, future-fit agencies and capabilities that will deliver world-class creativity & media, smarter data and technology integration, and new levels of effectiveness for brands in Australia and New Zealand.

I want to congratulate Priya Patel, Paul Wilson, Sheryl Marjoram, Mike Napolitano and Lee Leggett on their new roles. Their leadership will play a critical part in shaping the next era of Omnicom Oceania.

These changes honour the legacies of our heritage brands while positioning us to unlock even greater opportunity, effectiveness and growth for our clients and our people.”