Samsung Spotlights Unsung Snappers

SAMSUNG SPOTLIGHTS THE UNSUNG SNAPPERS OF AUSTRALIA 

From getting rained on to ruining outfits, Australians will do a lot just to get the perfect shot (1) 

Samsung Electronics Australia has announced it is shining a light on plight of the often-overlooked heroes of social media – the Unsung Snappers.

These are the dedicated people spotted often in the wild behind a phone camera, doing their best to get the perfect shot for someone else. Almost half of Australians make up this group, with 45% of those surveyed admitting to taking photos for a partner, friend or family member’s social media at least once a week (2). 

While many Aussies will go to great lengths to get help out a mate, new research (2) has found that the majority of Australians (70%) say that taking photos for social media can impact their ability to simply enjoy the moment.

57% say their biggest frustration is when it takes too long to get the ‘perfect’ photo in public and almost half of Gen Z (50%) and millennials (46%) have said they’ve felt embarrassed taking photos of others.  

With the recent launch of the super slim Galaxy S25 Edge, Samsung is empowering the Unsung Snappers of Australia with the tools they need to capture the perfect shot almost every time.

Weighing only 163g and 5.8mm thick, the Galaxy S25 Edge houses a stunning 200MP wide lens camera and next-generation Nightography to help capture every detail day or night – ideal for sunny holiday snaps and low-light evening events.  

Joshua Gross, Sophie Monk’s husband, is all too familiar with the work required of an Unsung Snapper:

“If the shot doesn’t work out, it’s on me. There’s a lot of pressure to get a great photo when you’re photographing one of the most beautiful women in the world.” 

“While I’m lucky to have a gorgeous subject, I’ll often take hundreds of shots to make sure we get ‘the one’. There’s always the risk of uncontrollable aspects – weather conditions or someone walking into frame without us realising. While I’m focused on securing the perfect shot, I have to put my muse first, and with the Galaxy S25 Edge, Samsung has made it easier for hard-working Unsung Snappers like me to get an amazing photo.” 

Almost a third (3) of Australians have said they frequently get asked to retake a photo by a partner or friend as they aren’t happy with their facial expression, with the same percentage of respondents citing that photos are often ruined by someone or something in the background. 

Innovative Galaxy AI4 editing tools mean that Unsung Snappers can make easy and efficient tweaks to photos. Features like Object Eraser (5), Best Face (6) and Audio Eraser (7) enable quick fixes to problems like photobombers, crowd noises and untimely blinking without having to retake shots.   

“The Galaxy S25 Edge, with its flagship camera and Galaxy AI enhanced image capture and editing suite gives Australians the tools they need to nail the shot— replacing retakes and complaints with effortless, shareworthy moments,”

says Nathan Rigger, Head of Product, Mobile eXperience at Samsung Australia.

”By helping Australians get the shot they want the first time, they can hopefully focus on and enjoy the moment.” 

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About Samsung Electronics Co., Ltd. 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com. 

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1 33% of Australians have been rained on and 8% have had their clothing ruined when trying to get the perfect shot (Research conducted in May 2025 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1020 Australians).

2 Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted between 27th to 30th May 2025. Total sample; Unweighted; base n = 1020

3 Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted between 27th to 30th May 2025. Total sample; Unweighted; base n = 1020

4 Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features. Accuracy of results not guaranteed.

5 Visible watermark overlay may be applied. Editing with Generative Edit results in a resized photo up to 12MP. Generative AI may produce unexpected results and accuracy of results not guaranteed.

6 Can detect up to 5 faces. Motion Photo must be activated to use this feature. Visible watermark overlay may be applied. Generative AI may produce unexpected results and accuracy of results not guaranteed.

7 Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.