Helping South Australians Recognise the Early Signs of Gambling Harm with Spot The Harm, Stop The Harm Campaign
A new campaign from Department of Human Services and its unit Gambling Harm Support SA, encouraging people who gamble to know and understand the early signs of gambling harm, was released Sunday, 16 February.
For both people who gamble and those who live with or work with those who gamble, there’s a point where gambling shifts from a pastime to a potential problem. This point can often be identified by small, subtle changes in behaviour, attitude, even appearance. ‘Spot the Harm, Stop the Harm’ shines a spotlight on the often-misunderstood non-financial harms of gambling, as well as prompting South Australians to reflect on whether they are thinking about gambling too much.
“No one should suffer in silence. Gambling harm isn’t just financial – it affects mental health, relationships, and overall wellbeing. ‘Spot the Harm, Stop the Harm’ is a bold step towards ensuring South Australians understand the risks and seek help when they need it,”
said The Hon. Nat Cook MP, Minister of Human Services.
The campaign was created by Adelaide agency SAUCE. The Creative Agency.
“It’s a huge responsibility and opportunity to be given the chance to change community behaviour for the better,”
said SAUCE Co-Creative Director Michael Gagliardi.
“We were incredibly excited to be given this chance, and we’re thrilled with the work. The message is simple and powerful: if you spot the harm, you can stop the harm,”
said SAUCE Co-Creative Director David Ormston.
The ‘Spot the Harm, Stop the Harm’ campaign consists of TVC, BVOD, radio, out-of-home, large format outdoor, and digital executions. Its aim is to prevent low to medium risk gamblers adding to the nearly 14% of Australians who partake in high-risk gambling, and 1.2 million Australian adults who are affected by another person’s gambling.
View the TVCs below.
CREDITS
Client - Department of Human Services:
Manager Gambling Harm Support SA - Rory Spreckley
Principal Marketing Communications Advisor – Kristine Underwood
Senior Programs Officer - Adam Malerba
Agency – SAUCE. The Creative Agency
Managing Director and Principal – Tom Ootes
Creative Director – Michael Gagliardi
Creative Director – David Ormston
Account Director – Hafsa Qureshi Director of Brand Strategy – Andrew Millar
Senior Designer/Art Director – Franwyn Botha
Senior Designer and Animator – Danilo Watanabe
Designer – Carly Staszuk
Production Production Company – Proetic
Producer - David Ockenden
Co Producer - Erica Ockenden
Director - Nicholas Muecke
DOP - Nick Frayne 1st AC - Jake Copper
Steadi Cam - Andy Stankovich
Gaffer - Mat Schmidt
Alex Assist - Eloise Holoubek
Sound - Josh Williams
Art Department - Ann-Marie Steed
Costume - Sam Van Gyen
Hair & Makeup - Bonnie Charles
Runne - Lindsay Tucker
Post-Production
Editor & Colourist - Sam Matthews
Sound - Scott Illingworth (Seeing Sounds)
About SAUCE:
Powerful, Simple, Beautiful are the key ingredients of SAUCE. After operating as Black Sheep Advertising for 19 successful years, SAUCE emerges to deliver creative solutions across all forms of advertising, brand creation, brand strategy, graphic design, social media and beyond.
Our mission is to redefine conventional marketing approaches and deliver innovative, consumer-based solutions that captivate and move audiences.
Our clients include SAPOL (South Australian Police), Department of Human Services, Meals on Wheels SA, Green Industries SA, Krispy Kreme SA, End Food Waste Australia, TABOO, Peter Shearer Menswear, Oakford Homes, Study Adelaide, and many more.
Comments