Supermetrics Redefines Marketing Intelligence, Acquiring Relay42
- The Marketer
- 5 hours ago
- 2 min read
Supermetrics Redefines Marketing Intelligence with the Acquisition of Relay42, a real-time Customer Data Platform
Supermetrics, the leading Marketing Intelligence Platform, announces today the strategic acquisition of Relay42, a leading, real-time Customer Data Platform.
With this acquisition, Supermetrics becomes the only Marketing Intelligence Platform to unify data integration, analysis, and activation into a composable, marketer-friendly workflow.
By combining Supermetrics' powerful marketing intelligence capabilities with Relay42's real-time personalization technology, marketers can now more easily connect insights with action.
Together, the companies will deliver the industry's first end-to-end marketing intelligence solution - one that connects marketing performance, customer behavior, and revenue outcomes in a single, intelligent platform.
"Supermetrics is the pioneer of the evolving Marketing Intelligence category, with more than 200,000 businesses already leveraging our platform. We firmly believe that Marketing Intelligence can only truly deliver on its promise if it seamlessly combines data analysis with action. With this acquisition, we're delivering on that promise, combining real-time data with AI-enhanced decision making and cross-channel optimization. We're creating a platform that empowers marketers to unify their marketing performance and 1st party customer data into a single view, and use it to dynamically engage customers with the right message at every touchpoint"
Anssi Russi, CEO, Supermetrics
Founded in 2011, Relay42's enterprise-grade Customer Data Platform unifies customer data and enables dynamic audience building, targeting, and personalized experiences across digital and offline channels, including email, web, apps, and programmatic advertising.
Relay42 helps businesses to turn siloed customer data into personalized customer journeys that drive business growth. Now, as part of Supermetrics, we can bring this capability to thousands of marketers globally and augment Relay42 with Supermetrics' rich set of data integrations spanning performance marketing, ecommerce, CRM, and first-party data. Together, we'll deliver on our shared vision to enable businesses of all sizes to leverage the power of real-time journey orchestration to create smarter, more relevant customer experiences—
Christiaan van der Waal, CEO, Relay42
Supermetrics and Relay42 customers will see integrated capabilities roll out in the coming months, including new AI Agent-driven workflows that further automate data analysis, decision-making, and activation.
About Supermetrics
Supermetrics is the leading Marketing Intelligence Platform, fueling insights for 200,000+ companies in 120 countries. By simplifying data integration and management, Supermetrics empowers businesses to become data-informed, turning insights into growth-driving decisions. Analyzing 15% of global ad spend, Supermetrics enables brands and marketing agencies to navigate privacy-first analytics with confidence. Founded in 2013, the Helsinki-based scale-up has 360+ employees worldwide, partnering with businesses to scale their marketing efforts and maximize the value of their data.
About Relay42
Relay42 is a real-time Customer Data Platform (CDP) that empowers businesses to create meaningful customer relationships by utilizing smart technology to transform fragmented interactions into seamless journeys. Relay42 gives businesses the freedom, flexibility, and agility to build sustainable customer relationships, using valuable customer data as a baseline. Global brands, including Air France, KLM, and Levi's, rely on Relay42 to anticipate and address customer needs in real time across all online and offline channels.
