Taska Media, one of Australia’s leading independent media & advertising agencies has joined Sentius Group, effective September 2nd, 2024.
Mark Fraser, Founder and CEO of Sentius Group, said:
“The addition of Taska Media completes the Sentius circle as a genuine, in-house, full-service, single marketing partner model. Taska Media will sit alongside our Strategy, Digital, and our newly relaunched Creative branded business units, enabling Sentius to strengthen our traditional and digital media strategy, planning and buying services. Taska brings extensive media expertise, critical data, and established buying networks to Sentius, through Christian Simon, Taska’s CEO. Further, there is strong cultural fit and alignment to our brand and ideologies, which are of utmost importance”.
Joining Sentius presents opportunity for Taska Media to provide expanded, integrated services to its clients, says Christian.
“As a proud independent media agency my focus is on building complete partnerships and delivering industry's best value to our clients. Taska’s focus has always been centred on delivering extreme value, service, and performance. Taska has built a proven, differentiated operating system for modern media buying, planning and strategy. These competencies will add value to Sentius and its clients. Combined we will actively pitch for new business as a real, single, integrated agency partner.”
Taska Media will relocate to the Sentius Melbourne office. Further details will be published via social media and the websites.
This adds to an active period for Sentius Group which acquired SEO Shark in November 2022, relaunched Global Web Direct, underwent a brand refresh in 2023, and recently relaunched Sentius Creative.
About Sentius Group
Sentius is a full-service consulting and advertising agency with a ‘Strategy First’ focus and differentiation. We exist to deliver advantage and growth for businesses and brands. Applying high-level strategic thinking, we deliver better results and solutions to our client partners. Sentius provides in-house marketing strategy, design, complete agency services and digital solutions.
Sentius Group comprises of the following branded business units:
• Sentius Strategy
• Sentius Digital
• Sentius Creative
• Shark Digital
• Global Web Direct
About Mark Fraser
Founder & Group CEO for Sage Strategy, now Sentius and Shark Digital. Mark’s purpose is to lead, inspire and create growth for people and businesses. A rare management and marketing talent, with experience spanning over 30 years and across multiple industries/markets.
Over the years of working with multinational corporations and medium to small-sized businesses, Mark evolved the original business model from management consulting to a full-service consulting agency.
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