WA AWARD Award Finalists; Rare, VML, KWP+Partners & 303 MullenLowe

AWARD Award Finalists Have Been Announced - Here's the WA Contingent

Who is AWARD?

AWARD, The Australasian Writers and Art Directors - is a non-political, non-profit organisation with a single purpose: to raise creative standards in all forms of commercial communication.

The 46th AWARD Award Finalists have just been announced and we wanted to highlight the WA finalists and tell you more about their campaigns.

Next up, Rare.

Rare - The Black Puppy for WA Primary Health Alliance

Finalist in the ADVERTISING | HEALTH & WELLNESS category, Health Awareness and Social Responsibility subcategory.

Taking a long-term approach, the goal of the campaign was to help people identify the early signs of depression in themselves, or in others, and seek help before they worsen.

Launching late 2024 after extensive research, the symbol of ‘The Black Puppy’, an early manifestation of the black dog commonly associated with the illness, allowed for these key symptoms to be communicated in a way that was simple, approachable and engaging.

Rare's research process included extensive primary and secondary research, including interviews and journaling exercises with individuals who have lived through depression, alongside interviews with GPs, providing insight from both lived and professional experience.

“In a sea of mental health messages, we wanted to ensure we weren’t contributing to the growing background noise. This campaign creates a powerful dissonance that’s hard to tune out and hopefully resonates with our audience as it has with the AWARD jury.”

Said Liz Hammond, Creative Director at Rare

Campaign Creds

WA Primary Health Alliance

Senior Manager - Communications: Fiona Clark

Senior Integration Manager - Tony Fotios

Suicide Prevention Lead - Jacqui Jennings

Rare

Creative Director - Liz Hammond

Head of Art - Rob Mead

Copywriter - Simon Mullins

Designer/Illustrator - Jim Tuckwell

Client Services Director - Simon Stewart

Account Manager - Alex Ventouras

Senior Strategist - Claire Dewhurst

Hearts & Science

General Manager - Joe Purdy

Senior Planner - Jodie Garner

Digital Director - Daniel Fletcher

Beautiful Pictures

Director/Editor - Corrie Jones

Executive Producer - Kate Downie

Producer - Gemma Hall

1st Assistant Director - Kiran Wilson

DOP - Patrick O’Sullivan

Gaffer - Grant Wilson

Key Grip - Clint Lawrence

Sound recordist - Ash Charlton

Production Designer - Mon Wajon

Stylist - Nicole Manera

Makeup Artist - Kate Farmer

Casting - Megan Carpenter, ToeSox Casting

Online - James Hawkes, The Office of John Cheese

Colourist - Yanni Kronenberg

Sound Engineer - Shaun Sandosham, Cue Sound

Talent - Julio Machado, Darren Jasper, Daisy Axon

Stills Production

Producer - Shannon Hicks

Photographer - Chantel Concei