Zeus Street Greek Launches Limited-Edition Pita & Summer Campaign With Nick Kyrgios

The campaign launch marks the next stage of growth for the Zeus Street Greek brand

Zeus Street Greek has partnered with Nick Kyrgios and Stryda to launch a limited-edition pita and summer combo that marks the brand’s move into its next stage of growth, following a year of brand and commercial transformation under Chief Marketing Officer, Mitch Incoll.

Launched nationally on Thursday 6 November, the Pegasus Pita blends Kyrgios’ Greek and Malaysian heritage in a flame-grilled chicken pita with sambal and tamarind aioli, served with Yia Yia’s chips and Kyrgios’ own Stryda Lager. Bold, flavour-led and confidently modern Greek, the collaboration was shaped directly by Kyrgios.

“Food’s always been a big part of my family,”

said Nick Kyrgios.

“Mum’s Malaysian, Dad’s Greek, so I wanted something that brings both worlds together. The sambal–tamarind aioli does that, it’s fiery, fresh, and a little unexpected. I’ve never been about doing things the usual way, and this meal is the same. It’s Made Different.”

The launch signals where Zeus is heading and who it serves: modern Australians who want food with soul and brands with substance.

The integrated campaign was led by Zeus’ in-house marketing team, with media managed by Tortoise Shell Comms and PR and influencer outreach by Unify Communications. The centrepiece is a hero film produced by Good Oil Films and directed by Madeleine Purdy, showing Kyrgios beyond the court in a warm, humorous and personal light grounded in food, family and personality.

Built on Strategic Foundations

The campaign launch is the first major expression since Incoll joined Zeus in January to modernise the brand and build a scalable marketing system for growth.

The first phase focused on strengthening the core. Menu architecture aligned to real customer occasions. Brand positioning sharpened and distinctive assets scaled consistently across restaurants, retail and digital. Zeus entered Woolworths nationally with a unified brand and design system, extending both mental and physical availability. Media shifted to zero-based, evidence-led planning. Digital ordering, loyalty and reputation systems were upgraded and internal marketing capability continued to build.

“We have been on a brilliant journey of transformation and there is more to do,”

said Incoll.

“Zeus already had incredible product and deep customer love. Our job was to build the marketing engine around it. Strategic clarity. Creative ambition. Commercial discipline. This campaign is the first time that system shows up in culture at scale. It signals where we are going next.”

Challenger Energy With Ambition to Scale

Zeus now operates more than 44 restaurants nationally with a pathway to 137 stores by 2030. The brand continues to expand across grocery, delivery, digital infrastructure and new restaurant formats, while maintaining category-leading customer satisfaction.

“We are building the modern Greek food brand Australia deserves, not another burger chain or pizza concept,”

said Incoll.

“A brand that earns attention, tastes incredible and rewards people every time they choose it.”

The Pegasus Pita Meal and Combo are available nationwide for a limited time in restaurants and via delivery partners from November 6th 2025.

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Campaign Credits

Creative: Zeus Street Greek

Production: Good Oil Films

Director: Madeleine Purdy

Media: Tortoise Shell Comms

PR and earned media: Unify Communications

About Zeus Street Greek

Founded in Sydney in 2014, Zeus Street Greek brings modern Greek food to Australia with flavour, generosity and culture. With more than forty restaurants and a national grocery range, Zeus is building a modern Greek lifestyle brand Made for Mortals.

About Stryda

Co-owned by Nick Kyrgios, Stryda Beer is the brew that’s proudly Australian Made. Bold in flavour, balanced in spirit, and built for mates. From its flagship 4.4% lager to its 2.2% mid-strength option, Stryda celebrates authenticity and Aussie connection without compromise.