AI

Black background with Perplexity AI x CR7 logos. Under them there is PERPLEXITY.AI/RONALDO in white text.

Opinion: What Cristiano Ronaldo’s Perplexity Investment Means For The AI Landscape

Cristiano Ronaldo just announced his investment into Perplexity AI, giving it another boost in mainstream popularity and propels yet another round of celebrity ambassadorship in the world of the AI wars. Ronaldo brings mainstream credibility to an AI search engine challenging Google and ChatGPT. But can celebrity backing actually move the needle? What does this partnership reveal about how AI companies are shifting from features to accessibility?

Ning Choi

Dec 9, 20253 min read

a sleek Mac Book with an open window can be seen. The screen displays the homepage of ChatGPT, an AI language model, which is designed to facilitate communication and provide information to its users.

Opinion: “AI Doesn't Know What a Lounge Room in Shepparton Smells Like”...and Now It Won't Get to Learn

When Indigenous rapper Adam Briggs said this to a Senate committee in September, he captured something essential about creativity: it's rooted in peoples’ lived experiences.

Ning Choi

Nov 22, 20253 min read

They Wear Our Faces: Bitdefender Launches AI Deepfake Scam Awareness Campaign

Bitdefender's global scam awareness campaign aims to educate consumers about the growing sophistication AI-driven scams.

The Marketer

Oct 14, 20252 min read

AdSchool Copywriting Returns - Revamped by Two Creative Heavyweights, Including Perth's Josh Edge

AdSchool Copywriting Reimagined By Josh Edge & Charles Baylis

AdSchool Copywriting Returns - Revamped by Two Creative Heavyweights, Including Perth's Josh Edge.