They Wear Our Faces: Bitdefender Launches AI Deepfake Scam Awareness Campaign
- The Marketer
- Oct 14
- 2 min read
Highlighting the Dangers of Deepfake & Voice Cloning
Coinciding with Cybersecurity Awareness Month, Bitdefender has announced the launch of They Wear Our Faces, a global scam awareness campaign educating consumers about the growing sophistication of online scams in the age of Artificial Intelligence.
Scammers impersonate trusted individuals with AI deepfake videos and voice cloning – from executives and public figures to friends and family members – to trick victims into sharing sensitive information or transferring funds by playing on emotions such as fear, urgency, and trust. The illusion of authenticity bypassing many traditional cybersecurity defenses.
The scale of online scams and fraud has reached staggering levels. According to The Global State of Scams 2024 Report, global losses from scams and fraud have surpassed $1 trillion USD. A Bitdefender survey of 7,000 consumers found that scams delivered via text messaging were the most experienced cybersecurity incident (45%) followed closely by fraud attempts (44%).
“The rapid rise of AI adoption by cybercriminals to dupe people out of money, steal personal information, and infiltrate digital lives has become a game changer,”
said Mihaela Paun, senior vice president, sales and marketing, Consumer Solutions Group at Bitdefender.
“What were once easy-to-spot scams are now increasingly convincing and emotionally manipulative. In particular, deepfake videos and voice cloning continue to evolve, making it more important than ever for consumers to stay vigilant."
With cybercriminals increasingly using AI to craft more convincing and highly targeted campaigns, the risk to everyday consumers continues to rise. Awareness and education protect not only consumer's information, but the reputation and credibility of brands who may fall victim to imitation.
The They Wear Our Faces campaign will provide a range of resources to help consumers protect themselves in the age of AI-driven scams. This includes educational blogs, research reports, best practices on how to prevent and spot online scams, and access to Bitdefender’s anti-scam and security technologies.
Find out more about the They Wear Our Faces campaign.
About Bitdefender
Founded in 2001, Bitdefender is a cybersecurity firm specialising in threat detection, prevention, and response solutions. Licensed by more than 180 of the world's most recognised technology brands, they have customers in over 170 countries with offices around the world.
