Australian marketing news & analysis

Two-thirds of Australians are willing to use an AI-only service from a brand, but only if it costs less and works better than what they get now.

As artificial intelligence changes how work is created, the traditional agency model is facing increasing pressure

Pattern, a leader in accelerating brands on global ecommerce marketplaces by leveraging proprietary technology and AI, announced the launch of two new tools designed to facilitate and measure brand discovery through emerging AI platforms