Australian marketing news & analysis

Premium haircare brand Kevin Murphy has grown its Amazon Australia revenue by 141% with ecommerce accelerator Pattern, transforming the marketplace from a grey market challenge into one of the brand’s fastest growing retail channels.

Pi combines active sensors, automated action loops, and 77T+ proprietary data points to identify new opportunities and accelerate brand growth

Pattern, a leader in accelerating brands on global ecommerce marketplaces by leveraging proprietary technology and AI, announced the launch of two new tools designed to facilitate and measure brand discovery through emerging AI platforms

Pattern’s 2026 Marketplace Consumer Report reveals a sector under pressure, with global giants tightening their grip and the era of local marketplaces at risk

the iconic organic soap and personal care brand, has transformed its marketplace performance in Australia, achieving a 55% growth in monthly revenue through a strategic partnership with leading ecommerce accelerator Pattern.