Australian marketing news & analysis

Demand Surpasses Expectations as Perth Bears Foundation Memberships Launch to Overwhelming Fan Response

Perth Bears Head Coach and NRL Immortal Mal Meninga travelled to the Pilbara over the weekend to take part in the Pilbara Rugby League ANZAC Challenge and North West Gala Day - a landmark occasion for grassroots rugby league in WA

The Perth Bears have launched their inaugural official merchandise collection, including the club’s very first training range, offering fans an array of apparel and accessories ahead of the team's 2027 NRL debut

The inaugural Perth Bears Tracks Academy for rising WA rugby league talent launches in a historic moment for the code

Perth Bears Welcome Xpress Freight Management as official partner for 2027

Another iconic West Australian company has partnered with the Perth Bears

The Perth Bears have announced McDonald’s as their newest Major Partner under a three-year deal that will also see the Ronald McDonald House Charities become the official charity partner of the NRL’s newest franchise

Perth Bears CEO Anthony De Ceglie said the logo paid homage and respect to the North Sydney Bears while embracing the club’s future in Western Australia.

The Perth Bears have today announced a landmark deal with trusted second-hand retailer and personal finance provider Cash Converters for NRL principal partnership.