PERTH BEARS WELCOME XFM AS OFFICIAL PARTNER

Nation-wide transport and logistics specialists Xpress Freight Management are the latest major partner to sign with the Perth Bears in another coup for the club

Established by West Australian-born Les Sharp, XFM is a freight, logistics and transport provider with a national presence that operates in all major states.

The three-year deal will see XFM proudly feature on the Perth Bears jersey and will play an active role in working with the club to support community initiatives in Perth and the regions.

Perth Bears CEO Anthony De Ceglie said he was thrilled to be partnering with a company whose rapid growth mindset mirrored the footy club's own ambitions.

“We are honoured to have the backing of yet another great Australian company who can see the opportunity to support us in our journey to making a meaningful difference both in the game and in our communities,”

he said.

“The Perth Bears are the most exciting story in Australian sport – primed to enter the most-watched code in the nation at a moment when there has never been a better time to support a club.”

Les Sharp, Founder and CEO of XFM, said:

“As a proud West Australian, it’s an incredibly proud moment to partner with the Perth Bears at the very start of their journey. XFM has grown through hard work, ambition and a strong connection to community... values that align perfectly with what the Bears stand for."

“There’s a real synergy in our stories. Both organisations have foundations in Sydney and a strong presence in Western Australia, bringing together east coast heritage with a genuine commitment to the WA community,”

said Sharp.

We’re excited to be part of something special, supporting the club, its people and the wider WA community as they build toward their inaugural NRL season.”

Perth Bears Head Coach Mal Meninga said:

“From recently signing the talented international prop Oledzki this week, to signing our new partners XFM, this has been another exciting week at the Bears.

“The commitment from top players and top partners to the Perth Bears shows the excitement and confidence that there is for our inaugural season.”

Perth Bears General Manager of Commercial Katie Roberts said the club was delighted to welcome XFM to its list of major partners.

“We are proud to partner with XFM, whose brand will feature prominently on our inaugural Perth Bears merchandise, symbolising a shared commitment to community-first values as we prepare to launch this highly anticipated range next month,”

she said.