Launch: Win $5k for 5k With Powerade ION4
- The Marketer
- Jun 2
- 2 min read
Updated: Jun 2
Win $5k for 5k With Powerade ION4
Powerade is excited to announce the introduction of its ‘Next Gen Electrolyte Blend.’ To celebrate, Powerade is giving Aussies the chance to turn their personal best run into cash with the ‘5K for $5K’ challenge (1).
Made in Australia, Powerade ION4 is scientifically formulated with sodium, potassium, calcium and magnesium, to replace electrolytes and fluid lost in sweat and to help sustain performance via fast hydration (2).
Kate Miller, Senior Marketing Director at Coca-Cola South Pacific, said,
“Our iconic Powerade range has a new formula and fresh new look. With more of the electrolytes calcium and magnesium it’s our PB formula and we can’t wait for people to try it!
“Aussies, it’s time to rally your friends, grab some Powerade, and get moving! Don’t just take our word for it – try our PB, sign up online and show us your PB. Whether you're gunning for a personal best or just on the lookout for a fun new way to keep fit, the ‘5K for $5K’ challenge is the ultimate opportunity to get active and be rewarded for your efforts.”
How Aussies can enter the Powerade 5K for $5K challenge:
Make a Qualifying Purchase: Buy any Powerade product from a participating retailer, such as Coles, Woolworths, or MILKRUN.
Scan the QR Code: Locate the in-store QR code and scan it with your smartphone to access the entry page.
Register and Submit: Complete the online entry form by providing your full name, email address, date of birth, phone number, and the last four digits of your qualifying purchase barcode. Then, enter your Personal Best (PB) time for a 5km run and upload a screenshot from a fitness tracking app as proof of your PB.
Head to www.coca-cola.com/au/en/offerings/powerade-5k to check out full details on Powerade’s 5K for $5K challenge.
About Coca-Cola in Australia
The Coca-Cola Company (NYSE: KO) is a total beverage company, with products sold in more than 200 countries and territories. Coca-Cola has been made and shared in Australia since 1938.
Their portfolio in Australia includes Coca-Cola, Fanta, Sprite, Powerade and others. With bottling partners, The Coca-Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide.
Coca-Cola Europacific Partners (Aust) Pty Ltd is the authorised bottler and distributor of The Coca-Cola Company’s beverage brands in Australia. Coca-Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca-Cola Company and provides marketing, technical and quality services to The Coca-Cola Company in Australia.
Learn more at https://www.coca-cola.com/au/en and follow on Instagram, Facebook and LinkedIn.
[1] T&Cs apply
[2] During at least 60minutes or more of strenuous physical activity.
