Golden Wolf Experiences Brain Freeze With Coca-Cola Frozen
- The Marketer
- May 28
- 2 min read
Cool Storytelling by Golden Wolf, In collaboration with WPP Open X and Ogilvy Singapore for Coke Frozen
Award-winning creative agency Golden Wolf has brought its signature energy and experimental style to Coca-Cola Frozen, crafting a vibrant campaign designed to capture the brain-freezing rush of the brand’s latest slushy drink. Developed in close collaboration with WPP Open X, led by Ogilvy Singapore, the project tapped Golden Wolf’s bold visual storytelling to create maximum impact, specifically activating Coca-Cola Frozen’s partnership with McDonald’s.
Tasked with producing seven high-impact animations, Golden Wolf delivered an electrifying series of visuals. From claymation-inspired 3D to nostalgic 16-bit gaming aesthetics, trippy melting faces, and glitchy ‘90s computer graphics, each animation serves as a bold interpretation of the Coke Frozen experience. Golden Wolf embraced full creative freedom to push the boundaries of animation, ensuring every vignette delivers a uniquely mind-melting take on that first icy sip.
The campaign doesn’t just promote a product but fully immerses audiences in its icy, exhilarating effect. With its signature bold visuals and high-energy storytelling, Golden Wolf has once again proven why it remains at the forefront of dynamic animation and brand storytelling.
In collaboration with WPP Open X and Ogilvy Singapore, Golden Wolf acted as the creative engine translating the intense feeling of brain freeze into a series of explosive audio-visual narrative designs. Ranging from trippy claymation to glitch-core chaos, 16-bit nostalgia to melty-face madness, we created seven aesthetic micro-universes, each designed to capture an authentic, shareable brand experience that speaks the language of a new generation.
The campaign was rolled out through an integrated ecosystem of social media, outdoor executions, innovative TikTok filters, and collectible merch.
Hogarth: Coke Frozen // Credit List
Brand: Coca-Cola
Agency: Hogarth, Ogilvy Singapore
Golden Wolf
Managing Director: Dotti Sinnott
Studio Director: Henry Purrington
Executive Creative Director: Stefan Falconer
Executive Producer: Ginger Hanner
Director of Production: Heidi Stephenson
Associate Creative Director: Mathieu Durand
Senior Producer: Jade Jordan
Associate Talent Director: Beatriz Rodrigues
Production and Resource Support: Caitlyn Burnett
Technical Director: Ian Pinder
Marketing Coordinator: Pixie Barnes
Design: Johnny Cardoso, Nick Stoney, Cendan Claiborne, Jonas Devacht, Lisett Ledon
Fernandez, Andy Cambiasso, Diego Rodriguez, Matthew Schoen, João Lavieri
Animation: Laurence Parsons, Tim Whiting, Yat Fung Leung, Mathieu Dellabe, Jo Baaklini,
Stefan Ahmad
Comp: Laurence Parsons, Yael Bloom, Ian Pinder, Stefan Ahmad
Junior Producer: Danielle Bordelon
Production & Resourcing Intern: Isobel Wilson
Motion Graphics: André Leite, Adrián Domenech, Stefan Ahmad
Comp: Jo Baaklini, Yael Bloom