Binance Australia Partners With Jack Robinson in Surfing First

Olympic medalist becomes Australia's first surfer sponsored by a major cryptocurrency exchange

Binance Australia has announced a groundbreaking partnership with champion surfer Jack Robinson, marking the first major crypto sponsorship in Australian surfing history.

Traditionally dominated by surf and lifestyle brands, professional surfing sponsorship by a cryptocurrency exchange is entering uncharted waters. Robinson becomes the first Australian surfer to be sponsored by a major cryptocurrency exchange, and the deal also represents Binance’s first-ever global sponsorship of a professional surfer.

Jack Robinson is one of Australia's most celebrated surfing talents, known for confidently conquering some of the world’s most challenging waves. Named Australian Surfer of the Year in both 2020 and 2021, Robinson secured his place in history as an Olympic surfing medalist, winning Silver at the Paris 2024 Games. His dynamic surfing style and mainstream appeal, bolstered by a huge fan following, makes him a natural fit for Binance Australia’s ethos of innovation, personal freedom, and community.

“We are incredibly excited to welcome Jack Robinson to the Binance Australia family in this first-of-its-kind partnership,”

said James Quinn-Kumar, Director of Community Engagement, Binance Australia and New Zealand.

“Jack’s fearless approach to surfing resonates with the ethos of Binance. Surfing is the ultimate expression of freedom, just as blockchain and crypto offer the freedom of financial self-expression, and together we want to further our mission to  educate Australians about the opportunities presented by digital assets.”

Surfing occupies a unique place in Australian culture as both a national pastime and an arena for our sporting prowess. The partnership highlights a growing synergy between sport and crypto, with both embracing boldness, independence, and the courage to break new ground.

Jack Robinson, Olympic surfer, also shared his enthusiasm for the partnership and its mission.

“In the ocean, timing is everything. Success comes from trusting your instincts and moving fast before the wave even shows itself. The future belongs to those who move first, and I’m proud to be riding into it with Binance.”

As part of the partnership, Robinson will serve as a Binance Australia ambassador, working to educate Australians about digital assets, blockchain technology, and the broader crypto ecosystem. This partnership also aims to help the surfing community better understand digital assets and how Binance makes them accessible to Aussies.

This landmark partnership adds to Binance’s strong roster of global sports sponsorships, which includes football icon Cristiano Ronaldo and the BWT Alpine Formula One team. Robinson’s partnership signals a bold new move for both surfing and crypto, and further reinforces the innovative trends reshaping the future of sports sponsorship. 

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About Binance

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 200 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means. For more information, visit: https://www.binance.com

About Binance AU

Binance Australia is a leading digital currency exchange platform that enables Australian users to easily buy and trade a leading range of cryptocurrencies, leveraging cutting-edge technology from Binance.com's advanced trading platform. Binance also plays a critical role in the Australian digital asset ecosystem as a proud provider of liquidity to many peer cryptocurrency exchanges.

For more information: visit https://www.binance.com/en-AU