Bonfire Expands into Melbourne

Bonfire Heads East - Blazing into Melbourne with Familiar Faces at the Helm

Bonfire has opened its doors in Melbourne, marking the agency’s official expansion to the East Coast.

The move brings the Bonfire team closer to clients, collaborators, and key platform partners.

Kelvin Sim (Left), Chelsea Craddock (Middle) and Rene Le Merle (Right)

“Expanding into Melbourne was a logical move for the agency,”

said Rene LeMerle, General Manager – Growth.

“We’ve been servicing a large number of East Coast clients from our Perth HQ. Now with a team working in Melbourne, and a new office location, we can provide a deeper level of partnership. And we’re better equipped to leverage our agency partnerships with the ad platforms.”

Newly appointed Performance Media Manager, Chelsea Craddock, has relocated to Melbourne to establish the office and grow Bonfire’s presence. SEO Strategist Kelvin Sim, who has worked in Melbourne for several years, joins Craddock to lead Bonfire’s East Coast presence.

In July, Senior Performance Media Specialist, Brodie McMaster, will join the team, adding depth to Bonfire’s Melbourne offering and enabling more face-to-face support for local clients.

The new location gives the Bonfire team even more access to industry events and partner opportunities with platforms like Google and Meta, which have offices in the city, and TikTok, which regularly hosts industry events there.