Bonfire Marks Ninth Year as Founding Partner of State of Social

Bonfire Marks 9th Year as the Founding Partner of State of Social

Bonfire have partnered with the State of Social since its launch in 2018, supporting its growth into one of Australia’s leading conferences for social media, digital marketing, and communications professionals.

Held annually in Perth, State of Social attracts delegates from across Australia and the Asia-Pacific region, with a programme focused on practical strategy, industry insight and real-world application.

In 2026, the conference will return with the theme ‘Friction’.

Bonfire’s continued partnership reflects a long-standing commitment to supporting the marketing industry and contributing to events that foster learning, connection and professional development.

The 2026 event will also mark Will Bal’s third year speaking at State of Social, with Bonfire again contributing to the programme through expert insights from its team.

Meg Coffey, Founder of State of Social, said:

"Nine years in, and Bonfire's commitment to this industry still means everything to me. They backed State of Social before the first event even happened, and that kind of founding support is genuinely why we're still here. It's a partnership built on shared values — a belief that investing in the marketing community matters.

And having Will back on stage for a third year is the icing on the cake. Our delegates consistently rate him as one of the highlights of the program, and that says everything about the calibre of people Bonfire puts forward."

Lovisa Jaegrell, Marketing Coordinator, Bonfire, said:

“This is my third year working on our State of Social partnership with Meg, and it’s given me a real appreciation for the level of thought and effort behind the event. We work closely to shape the partnership each year so it continues to deliver meaningful value for both teams.

State of Social consistently brings together strong speakers, engaged audiences and practical insights that our team takes straight back into the business.”

Over the past nine years, State of Social has established itself as a significant event on the national marketing calendar, bringing together industry leaders, practitioners and brands to discuss the trends and challenges shaping the future of the sector.

For Bonfire, the milestone reflects the strength of its relationship with State of Social and its ongoing support for the conference’s role in the industry.

State of Social 2026 will be held on 25 and 26 August 2026 in Perth.

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About Bonfire

Bonfire is an award-winning Performance agency headquartered in Subiaco, Western Australia. For the last 25 years, Bonfire has worked with Australian businesses to create data-driven strategies that deliver measurable ROI. At the core of Bonfire’s service offering are performance media, creative, search engine optimisation (SEO), search and social advertising, and insights and analytics. Bonfire is one of Australia’s leading independent Meta Business Partners and Google Premier Partners, accreditations earned through rigorous standards of quality, performance, and client scale.

Bonfire's clients include national Australian brands, Government and not-for-profit organisations, and private companies looking to grow. Bonfire’s strong track record is underpinned by an evolving data-driven methodology, proprietary AI-powered technology and an in-house team of 50 of Australia’s brightest digital minds.