Campaign Launch: ACH Group Acknowledges Human Truth About Ageing With SAUCE. The Creative Agency

ACH Group Launch ‘A Little Help Can Be a Big Help’ via SAUCE. The Creative Agency 

Leading South Australian Aged Care provider ACH Group launches new Support at Home campaign, ‘A Little Help Can Be a Big Help’ ahead of November Aged Care Reforms.

Communicating a simple message, remaining independent in your own home can be easier with help, the new campaign speaks to the universal truth of ageing, as you grow older, life at home becomes just a bit harder.

“Based on the realities of ageing, we focussed on how Support at Home allows you to maintain independence, meaning home can still feel just the way it always has,”

says David Ormston, Co-Creative Director at SAUCE. 

“This was a great opportunity to challenge the outdated stereotypes of ageing rife in this category, and hero the older person as the one taking control in their life,"

says Michael Gagliardi, Co-Creative Director at SAUCE.

Taking a light-hearted approach of exaggerating common day-to-day chores - like vacuuming or reaching a tall cupboard - this campaign sparks a knowing smile for all of us who have ever felt like life is getting just a bit more difficult as we age.

ACH Group customers are active members of their community who make valuable contributions, but if they don't have the mobility to tie their shoelaces to make it out the front door, they lose this independence.

“At ACH Group, we are here to support older South Australians to live well in their own homes for longer… When older South Australians are ready for home care or have questions about the new program, we want them to know we are here,”

said Linda Feldt, CEO at ACH Group.

The new Aged Care reforms come into effect in November, ultimately changing the accessibility of aged care.

"This campaign lands at a pivotal time for South Australians, as our ageing population grows and aged care becomes easier to access for customers, now is the time to hero the older person and encourage them to seek the best kind of support for their situation,"

says Tom Ootes, Managing Director at SAUCE.

The campaign launched on 11th of August, across TV, BVOD, out-of-home and digital.

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CREDITS

Client: ACH Group

Chief Executive Officer: Linda Feldt

Chief Operating Officer: Kate Dobie 

Executive Manager Brand & Customer Experience: Ivy Diegmann 

Head of Brand, Marketing and Communications: Julie Anderton

Brand Business Partner: Bronte Cavalla/ Gabby Grgic

Creative Agency: SAUCE. The Creative Agency

Managing Director and Principal: Tom Ootes 

Creative Director: Michael Gagliardi

Creative Director: David Ormston

Account Manager: Ry Pahl Art Director: Ella-Maude Wilson

Copywriter: Rhys McMahon   

Designers: Danilo Watanabe and Franwyn Botha

Production Agency: Light and Shade Media

Director/DOP: Matt Bamkin

Executive Producer: Steve Geddes

Associate Producer: Jasmin Watkins

First AD: Sian Bates

Gaffer: Daniel Ross

Best Boy: Ben Raschekke

Art Director: Melissa Va Diermen

Sound Recordist: Tom Wobleski

Editor: Rohan CooperHair and Make Up: Mandy Khalil

Photographer: Liam West

Retoucher: Paul Munzberg