GLOBAL AGENCY NETWORK BETS ON BRISBANE TALENT

Brisbane-based strategic brand consultancy LCC Group recently hosted the Australian launch of Capel Group, a new global network of independent agencies.

The launch marks a significant milestone for LCC Group - the first founding Australian agency selected to join Capel Group - joining the ranks of specialist consultants across the UK, the Middle East and Asia Pacific.

Capel Group brings together founder-led agencies with proven track records in complex markets, offering clients direct access to senior expertise without the layers, delays or cost structures typical of global networks.

Capel Group Executive Chairman Jonathan Cummings, one of the most influential brand transformation leaders in Asia-Pacific, said LCC Group’s selection reflects the calibre of strategic work emerging from Australia.  

“LCC Group represents exactly what Capel Group was created to champion - independent agencies delivering global-standard thinking, grounded in deep local insight,”

Cummings said.

“Australia, and Brisbane in particular, has the talent and ambition global brands are looking for. Capel Group provides a platform for that capability to be seen and accessed internationally.”

Hosted at RAISE Rooftop, LCC Group’s Brisbane CBD venue, the invite-only launch event forms part of Capel Group’s global launch series and places Brisbane alongside international centres including London, Hong Kong and Dubai.

LCC Group Founder Laura Campion said the partnership signals a new chapter for both the agency and its clients.

“For nearly a decade, LCC Group has focused on helping ambitious businesses become world-class brands,”

Campion said.

“Being a founding Australian partner of Capel Group allows us to extend that promise globally, while keeping our independence, culture and commitment to our clients firmly intact.

“For our Australian-based clients operating on a global scale, this partnership offers direct access to specialist expertise with proven experience across markets in areas outside our wheelhouse.

“We know our clients experience different challenges at different points in their lifecycle, and being part of Capel Group means we can tap into the exact expertise they need - offering the steady hand of our strategic oversight, with the invaluable specific experience and global perspectives from our partner agencies.” 

Through Capel Group, LCC Group clients gain access to a global network of more than 200 senior practitioners across 14 international offices, alongside specialist capability via The Capel Consultancy (spanning employer brand, sustainability, sport and experiential design) and structured professional development for agency talent through The Capel Academy.

All founding agencies retain ownership and brand autonomy, with Capel Group expanding further into Europe and the Americas in 2026.

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About Capel Group

Capel Group is a global collective of independent marketing, communication, and design agencies. Launched in 2025, it unites eight founding agencies across the UK, Middle East, Asia, and Australia under a unified, collaborative model. With the addition of The Capel Consultancy and The Capel Academy, Capel Group combines the agility, talent, and culture of independents with the strategic scale of a global network. For more information go to capelgroup.com 

About LCC Group

LCC Group is an award-winning strategic brand consultancy trusted by ambitious Australian and global organisations to deliver meaningful change and transformational results. Specialising in heavy industries, tourism, community services, loyalty and technology, LCC Group brings clarity to complexity - blending strategy, creativity and human insight to build brands with lasting impact. For more information go to LCCGroup.com.au.