Capel Group Launches Unlocking Independent Agencies' Global Power

Founder-led collective redefines marketing with stability, expertise, and worldwide reach

Today marks the launch of the Capel Group, a visionary global collective redefining marketing, communications and design for tomorrow’s complex and decentralised world.

Uniting independent, founder-led agencies across the UK, Middle East, Asia, and Australia and poised for US market expansion in 2026, Capel Group empowers brands through deep industry expertise and the reach of a worldwide network at the same time as nurturing talent with extensive opportunities for development and mobility.

By focusing solely on founder-led agencies, it ensures that clients of the Capel Group have the opportunity to connect directly with the experience of core teams, fostering deep and enduring partnerships as a result.

In addition, The Capel Group introduces two unique elements: The Capel Consultancy, assembling highly regarded industry advisors in areas that include Employer Brand, Sustainability, Sport, and Retail; and The Capel Academy, driving continuous talent development and lifetime learning to position the Capel Group at the forefront of industry innovation.

“The market needs a forward-thinking model, one that combines the passion and expertise of independent agencies with a global network's strategic reach and depth,”

said Jonathan Cummings, Executive Chairman of Capel Group.

“Our ‘Collective Advantage. Unlocked’ heralds a future where passion and individual insight combines to fuel transformation and compelling solutions for clients.

By curating a group that offers unrivalled expertise and a proven track record of value-creation for clients, underpinned by what will become an industry-leading development model - The Capel Group is set to take a pioneering role in the industry.”

The Capel Group operates with inherent clarity to overcome common industry challenges:

For Clients -

Direct access to stable senior founder teams and vibrant agency cultures, delivering depth of service throughout the engagement.

A single global contact point, and specialist capabilities from brand strategy and digital marketing to corporate communications and experience design, further amplified by the strategic firepower of The Capel Consultancy.

For Talent -

A vibrant environment that preserves the entrepreneurial spirit and culture of each independent agency, while offering career development opportunities, global client exposure, and structured growth through The Capel Academy.

Brisbane-based LCC Group is the first Australian agency to join Capel Group, bringing a worldclass strategic and creative capability to brands here in Australia.

“We are delighted to be offering the connectivity of the Capel Group to our Australian clients. The same offerings, fresh ideas and relationship management provided by our existing founder-led model but now supplemented by access to over 200 talented industry practitioners across 14 global offices.”

said Laura Campion, LCC Group Founder.

“People development has always been key to our firm, and the Capel Academy means new and exciting opportunities for staff alongside the chance to tap into a deeper pool of inspiring individuals.

By providing more knowledge and exposure to some of the industry’s most relevant experts we are empowering our team to do the best possible work for clients.”

The eight founding agencies will retain their well-known and respected brands across diverse disciplines, with bold 2026 expansion in the Americas and Europe unlocking new horizons.

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About Capel Group


Capel Group is a global collective of independent marketing, communication, and design agencies. Launched in 2026, the Group unites agencies across the UK, Middle East, Asia, and Australia under a financially aligned model. Unique to the market, Capel Group also features a central expert consultancy for high-level strategic counsel and the Capel Academy, a dedicated learning and development hub.

Capel Group offers clients the entrepreneurial spirit, deep expertise, and stable talent of independent agencies, combined with the strategic collaboration, geographic scale, and investment of a global network.