Curtin Marketing Association & RAC Launch Student Marketing Competition for RAC's Go App

RAC Invites Students to Design Integrated Campaigns for WA’s latest driver safety app

The Curtin Marketing Association (CMA) and RAC are teaming up to give marketing students a taste of real‑world agency life.

CMA Executive L-R: Nikita Arun – Head of Marketing, Ka Wai Wright – Treasurer and Head of PR, Kushani – President, Benedict Sutjiatmadja – Vice President, Akshita Tandon – Head of Events

On Thursday 9 October, the CMA x RAC Marketing Challenge will invite participants to work in 3-5 person teams to design a creative, integrated campaign promoting the RAC Go App – RAC’s driver safety and location‑sharing tool.

Teams will be briefed by RAC on the app’s unique features and then tasked with crafting a campaign spanning digital, social and out‑of‑home channels. Each group will present to a panel of judges featuring RAC representatives and industry mentors, with prizes awarded for the most innovative and effective concepts.

First prize: $1,000

Second prize: $500

Third prize: $200

“The $1,000 prize is the largest prize any Curtin business club has offered,”

said Ka Wai Wright, Treasurer for the CMA.

Participants must download and use the RAC Go App for at least a week prior to the event to familiarise themselves with its benefits. They are also required to bring a laptop and phone or camera on the day. Attendees will receive constructive feedback from judges, gain networking opportunities and enjoy free food and drinks.

The event is designed to build confidence in teamwork and pitching while adding experience to CVs and LinkedIn profiles.

The CMA prides itself as being the bridge between students and Industry, and believes marketing challenges like these are invaluable opportunities for students to get their names out there.

Event Details:

Date: Thursday October 9, 2025

Time: 4 pm–8 pm

Cost: $5 for CMA members; $7 for non‑members

Registration and participation:

Places are limited. Students can find more info and register individually or as part of a team Here.

The cut-off date for registration is the 6^th of October.

Each participant must purchase a ticket; Solo registrants will be matched with teammates on the day.

The CMA x RAC Marketing Challenge is open to current students at any West Australian university.