Home Show Partnership Bridges Physical Exhibitions and Digital Marketing
- The Marketer
- Aug 11
- 3 min read
Home Show partnership bridges the gap between physical exhibitions and digital marketing to maximise exhibitor ROI
Australia’s leading home improvement and lifestyle exhibition, The Home Show, has partnered with specialist digital marketing agency Vastly Digital to launch a new initiative designed to maximise the value of exhibiting.
This collaboration introduces the innovative ‘Leads Beyond the Booth’ campaign, designed to help exhibitors capture and convert high-intent prospects who visited or showed intent to visit the show but didn't engage at their booth.
The collaboration positions The Home Show as one of the first trade events in Australia to integrate traditional exhibitions with data-driven digital marketing, paving the way for a more connected and results-focused exhibitor experience.
While thousands of high-intent visitors attend each show, the Home Show identified an opportunity to extend exhibitor reach to the broader qualified audience that engages with the show throughout the year.
"We’re proud to be leading the charge in our category to offer this kind of seamless post-show lead support,"
said Jesse Howes, Marketing Director at Exhibitions & Events Australia.
"Exhibiting at the Home Show is about more than just what happens over three days - it’s about driving sales and relationships long after the event ends."
"This partnership allows our exhibitors to extend that impact, reconnecting with high-intent visitors and making sure no opportunity slips through the cracks."
Lex Stanley, Director of Vastly Digital, says the campaign demonstrates the power of combining in-person trust-building with digital precision.
"For too long, digital marketing and exhibitions have been treated as separate channels, but the real magic happens when they work together,"
said Lex Stanley, Director of Vastly Digital.
"Exhibitions create that invaluable face-to-face connection and trust, while digital marketing ensures you stay connected with prospects long after they've left the show floor."
"This partnership with the Home Show demonstrates how powerful this combined approach can be for exhibitors."
The Home Show runs multiple events across Australia each year, attracting thousands of attendees interested in home renovation, design, and improvement.
Vastly Digital is a digital marketing agency that works exclusively with home improvement and trade brands, helping them generate qualified leads through search, social and website optimisation.
Together, the partnership aims to redefine what it means to exhibit, creating a smarter, more connected approach to lead generation before, during, and after the show.
How the Campaign Works
The fully managed campaign leverages Home Show's extensive digital audience, targeting thousands of qualified homeowners who engage with the show's website, Facebook page, Instagram account, and purchase tickets throughout the year.
Proven Results
Early results from the campaign have exceeded expectations. Daryl Crowley, Service Manager at Jetmaster, shared his experience:
"To have this many leads only 7 days into the campaign is incredible - we are blown away."
Pioneering Exhibition Evolution
This groundbreaking partnership demonstrates Home Show's commitment to staying ahead of industry trends and providing maximum value to exhibitors. By combining the Home Show's trusted brand and extensive qualified audience with Vastly Digital's specialised expertise in home improvement digital marketing, the initiative sets a new standard for how exhibitions can serve their exhibitor community.
The initiative addresses the reality that today's consumers often research and make purchasing decisions across multiple touchpoints and timeframes. By maintaining visibility with prospects after the show, exhibitors can capture leads that might otherwise be lost to competitors.
About Home Show
The Home Show is Australia's leading home improvement and lifestyle exhibition, connecting thousands of homeowners with trusted trades professionals, innovative products, and inspiring home solutions. The show provides a platform for exhibitors to showcase their offerings to highly qualified, purchase-ready audiences.
About Vastly Digital
Vastly Digital is a specialist digital marketing agency focused exclusively on the home improvement and trades sectors. With deep industry expertise, the agency helps businesses in this space leverage digital marketing strategies to generate qualified leads and grow their client base.
