Samsung Gives Australians The Space to Dream at Vivid Sydney
- The Marketer
- May 23
- 4 min read
Samsung Electronics Australia Invites Australians to Dream Big with a Spectacular Interactive Experience at Vivid Sydney
Samsung Electronics Australia is returning as a Major Partner to captivate audiences at Vivid Sydney, this time with its world-class experiential activation, ‘Space to Dream’.
This stunning experience in Cockle Bay features three iridescent floating dreamscapes, designed to showcase the extraordinary possibilities that arise when individuals are given the freedom to dream.
Visitors to Space to Dream will experience an immersive journey through multiple zones spanning land and water. They will discover how Galaxy AI (2) enables new ways to dream and interact with Samsung's latest devices including the ultra-thin (1) , first-ever Galaxy S25 Edge, ahead of its Australian launch.
Research (2) by Samsung reveals that over half of Gen Z (51%) and Millennials (55%) feel they are too busy with daily responsibilities to pursue their dreams. In response, Samsung's Space to Dream experience aims to inspire Australians to imagine new possibilities and rekindle their aspirations.
With almost half (47%) of Australians spending over 10 hours a week on daily chores and responsibilities, Samsung's Galaxy AI (3) and innovative technologies are designed to help give them their valuable time back by simplifying and enhancing everyday life, creating space for them to dream once more.
The research also shows that 51% of Australians agree that technology can help them manage chores and administrative tasks, allowing more time to pursue personal passions. With the chance to get hands-on at this year’s installation, festivalgoers at Vivid Sydney can try Samsung's latest Galaxy S25 series and Galaxy AI (2) to see how these cutting-edge innovations provide new ways to accomplish tasks, unlock creativity and grant the freedom to focus on what matters to them.
“About half of Australians aged under 55 wish they had more time to explore and pursue their dreams. Space to Dream, inspired by our Galaxy S25 series and Galaxy AI (2) , is more than just a beautiful display of sound and light. It’s about stepping into a world of possibility,”
says Eric Chou, Vice President of Mobile eXperience at Samsung Australia.
“We want to encourage Australians to dream, bigger than ever before.”
Samsung Electronics Australia returns as Vivid Sydney Major Partner
At the land and bay based activation, guests at Space to Dream will have the opportunity to join the iridescent dreamscape by posing for a dream-like portrait as well as being invited to co-create the installation by taking control of the visuals using a custom app on the Galaxy S25 Ultra.
On land, the Dream Generator invites visitors to immerse themselves in the world of artistic creation and discover how Drawing Assist (4) becomes the perfect canvas to unleash creativity and transform dreams into vision.
Head up onto the Terrace to capture iconic shots of the dreamscape from the best vantage point in the bay. With Nightography (5) on the Galaxy S25 Ultra, details are naturally enhanced, allowing for stunning, high quality photos in low-light conditions.
Explore the dream – walk out onto the water to experience a 7 minute show that imagines what it means to realise your dreams, created in collaboration with Australian talents - Milan Ring & Chloe De Brito.
Award-winning film director and artist Chloe de Brito in collaboration with Collider Studio is responsible for the dazzling visuals of this year’s installation:
“Weaving together live action, Galaxy AI (2) , and a CGI approach, we’ve visualised an impressionistic adventure into the dream state, painted uniquely with colour and light. Together with Samsung, we’re shifting Cockle Bay into a pool of moving neon, inviting Australians into the creation of the show.”
says de Brito.
“Shaping the music and sound design for Space to Dream was a deeply immersive process,”
says Berlin-based, Australian musician Milan Ring, who composed the ethereal soundscape for the installation.
“I hope the audience feels transported into the dream world we created, and I’m excited that the piece will be experienced throughout the duration of Vivid Sydney."
Samsung’s Space to Dream activation marks the brand’s fourth appearance at Vivid Sydney, which has become a must-see for festivalgoers year after year. This year's immersive installation will be a spectacle like no other, transforming water into art and blurring the lines between reality and illusion.
Brand experience agency, Amplify, has helped bring the installation to life.
“We are thrilled to be partnering with Samsung Australia for the second year in a row at Vivid Sydney, this year bringing ‘Space to Dream’ to Cockle Bay,”
said Gareth Davies, Amplify Managing Director.
“An ambitious project since its ideation, Amplify is excited for Vivid Sydney attendees and Samsung consumers to experience the activation's ethereal blend of immersive content, lights and water, all powered through innovative technology.”
Vivid Sydney Festival Director Gill Minervini says,
"This installation takes Vivid Sydney's partnership with Samsung to the next level. The scale and beauty of what we have been able to achieve is phenomenal. With Space to Dream surrounded by free music events and light installations in Tumbalong Park, our Darling Harbour festival zone in 2025 will be one visitors cannot miss."
Festivalgoers will have the chance to win a Galaxy S25 Ultra gift pack by sharing a photo of the visual dreamscape to Instagram with #SpacetoDream and tagging @samsungau.
Full details of the competition can be found here.
Samsung's Space to Dream is free to experience and runs every night of Vivid Sydney from 23 May to 14 June at Palm Grove and Cockle Bay in Darling Harbour as part of the festival's Light Walk. For more information, visit vividsydney.com
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
When compared to other models in the Galaxy S25 range.
Research conducted in May 2025 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1006 Australians.
Fees may apply to certain AI Features at the end of 2025.
Drawing Assist requires Samsung Account and network connection. Visible watermark overlay applied. Accuracy and reliability of output is not guaranteed.
Results may vary depending on lighting conditions. Subject must be steady, any small movement can lead to blurry photos.
