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  • Writer's pictureZoe Wolski

Savi Communications takes Melbourne design ethos to Canadian market

Updated: 5 days ago

Integrated marketing agency, Savi Communications (Savi), has proven its capacity to deliver on international accounts with its maiden international client in North Vancouver, Canada.

Century Vancouver

The South Melbourne based agency was approached by award-winning Canadian based Cressey Development Group after previous works completed by Savi were scouted from afar.

Savi was appointed to create a brand for the already named Century project, a multi-tower build-to-rent development in the sought after Central Lonsdale location in North Vancouver.

Cressey’s development replaces approximately 100 rental units with over 280 one, two and three bedroom apartments and over 16,000sqft of indoor and outdoor amenities across all three buildings.

Savi Founder and Director, Michelle Savona, says the agency was initially approached in January and given a tight timeframe to roll out the brand for Cressey to capitalise on the market demand.

"The site originally held around one hundred rental units, and at the time the city had an incredibly low vacancy rate, so naturally they wanted to get into market quite quickly with available homes to meet demand."

– Michelle Savona, Savi Founder and Director

Cressey has advised the project has been extremely well received with strong pre-leasing results to date. The first residents are expected to move in this August.

Savona says the marketing material developed by Savi has also had a positive impact with fresh eyes leading to a new standard in real estate marketing in Canada.

"When you bring in an international partner there’s naturally going to be nuances and ways of marketing that are vastly different to what that particular client base is used to."
"It's really exciting to take cues of what we’re accustomed to in Australia and see it so well received by a completely new set of eyes, and then have that convert into exceeding the client’s KPIs is a bonus."
"What we do as an industry in the Melbourne market, in particular, is quite highly regarded, so we really enjoyed bringing that distinction to Vancouver. The client has had quite a few people ask who worked on Century so hopefully it offers more opportunities for Australian based agencies."

– Michelle Savona, Savi Founder and Director

Along with a complete brand for Century, Savi’s in-house design and web capabilities created the development’s bespoke website.


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