South Australia Celebrates A Sustainable Future & The Plastics Aren’t Invited

Green Industries SA launches bold new campaign via SAUCE for their Replace the Waste platform

Green Industries SA has this week launched a new statewide campaign, celebrating South Australia’s continued global leadership in reducing single-use plastics.

South Australia has the highest recycling rate in the country and the state has been slowly introducing bans of non-compostable single-use plastics since 2021, through the Single-use and Other Plastic Products (Waste Avoidance) Act 2020.

The campaign reinforces the State Government’s ongoing commitment to driving real environmental change, and recognises South Australians for their efforts in making changes that matter.

The campaign also introduces the state’s latest banned item – and a global first – the single-use soy sauce fish.

Removing these small but highly problematic plastics helps to reduce litter, protect our marine environments, and lead the nation in waste reduction.

“The soy sauce fish is iconic, so we’ve borrowed its fame to remind South Australians of the broader purpose behind the bans, and the sustainable alternatives that are now available,”

said Tom Ootes, Managing Director of SAUCE.

The light-hearted campaign uses humour and clever delivery of one-liners packed with wordplay to deliver the message in an entertaining and memorable way.

David Ormston, Creative Director at SAUCE, said making the message enjoyable was key to engagement,

“What could have easily felt technical or punitive, was instead a fun, upbeat message to help South Australians say, ‘soy long’ to single-use plastics and feel proud of the part they play.”

“Most of us understand the stigmas of the ‘nightclub line’. There are strong social ramifications of not being let in, while being a VIP is held in high regard – a perfect way to represent our narrative,”

said Michael Gagliardi, Creative Director at SAUCE.

“Building on the strong sense of community support and a clear vision ahead, we made sure the message for the future was clear – it’s a party and the plastics aren’t invited.”

The campaign will roll-out across digital, social, print, and out-of-home. 

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CREDITS

Client: Green Industries SA Associate Director Engagement & Communications – Matthew Scales Communications Advisor – Nigel Wapper Communications Support Officer – Emma Acella

Creative: 

SAUCE. The Creative Agency

Managing Director and Principal – Tom Ootes 

Creative Director – Michael Gagliardi

Creative Director – David Ormston

Art Director – Ella-Maude Wilson

Copywriter – Rhys McMahon

Account Manager – Ry Pahl 

Senior Designer and Animator – Danilo Watanabe

Designer – Carly Staszuk

Production:

Passel Media 

Director – Stephen Packer

Producer– Adam Camporeale 

Line Producer – Simon Williams

1st AD – James Dubay 

DOP – Michael Tessari 

1st AC – James Wire 

Gaffer – Nic Datson 

Lightning Assist – Sam Clarke

Sound – Nick Steele 

Production Designer – Fraser Whitehead 

Hair & Makeup – Morgan Whickham 

Hair & Makeup – Kimberley Bradshaw

Costume Designer – Renate Henschke 

Costume Maker – Bianka Kennedy

Costume Maker – Shannon Cooke

Casting – Wendy Ticao (TKO Management) Studio Photographer – Adam Camporeale Studio Cinematographer – Kris Jenkins

On Set Photographer – Jack Turner 

BTS – Adam Dormand

Post-Production:

Editor – Stephen Packer 

Colourist – Nicholas Hower 

Sound Design – Scott Illingsworth (Seeing Sounds)