WA AWARD Award Finalists; VML, KWP+Partners, 303 MullenLowe & Rare

AWARD Award Finalists Have Been Announced - Here's the WA Contingent

Who is AWARD?

AWARD, The Australasian Writers and Art Directors - is a non-political, non-profit organisation with a single purpose: to raise creative standards in all forms of commercial communication.

The 46th AWARD Award Finalists have just been announced and we wanted to highlight the WA finalists and tell you more about their campaigns.

Next up, VML.

VML - HER Board for Luma

Finalist in the PURPOSE | CHARITY category, Design subcategory.

HER Board is a groundbreaking initiative developed by Luma - Western Australia's largest not-for-profit dedicated to women's health and wellbeing.

In a world-first approach to fundraising for domestic violence support, HER Board invites people to sponsor a woman escaping abuse - reframing support as a long-term commitment rather than a one-off donation.

The initiative positions giving as a seat on a 'board', appealing to professional women who understand leadership, investment and agency.

“Our goal was to go beyond charity clichés and create a brand that reflects strength, not victimhood,”

said Melissa Radman, Design Director at VML.

“We wanted the design to feel powerful, modern and empowering - a direct expression of what it means for a woman to reclaim her autonomy.”

Developed by a female-led team in collaboration with Luma, the creative platform was styled as a Board to cut through in the professional space and shift perception from charity to collective responsibility.

LinkedIn was selected as the lead channel to reach high-impact individuals, with board members sponsoring one woman each through fixed-term tenure funding. The design system combines bold typography, symbolic colour, and minimal identity cues to signal clarity, confidence and action.

Members are encouraged to share their involvement and nominate others, supported by downloadable digital assets designed to drive visibility and momentum.

HER Board launched earlier last year with immediate impact. Within its first month, 20 sponsors signed on. Based on early uptake, Luma projects a 2060% increase in annual donations - a transformational shift in long-term funding for women affected by domestic violence.

“This is more than a campaign,”

said Paula Keemy, Creative Director at VML.

“It's a movement to restore dignity, confidence and sustained support to women who need it most.”

Campaign Creds

Client – Luma

CEO – Felicite Black

Chief Operating Officer – Huyen Tran

Executive Manager Finance & Contract Management – Sofia Erhard

Brand & Marketing Officer – Sarah Allen

Fundraising & Events Specialist – Georgina Westgarth

Agency – VML Perth

Executive Creative Director – Stu Turner

Design Director – Melissa Radman

Designer – Jade Koch

Head of Creative Technology – Travis Weerts

Creative Director – Paula Keamy

Creative Lead – Tim Newton

Creative – Brendan Morrow

UX Designer – Jessica Murray

Experience Strategist – Katie Dunn

Account Manager – Emily Hooper

Group Account Director – Sharon Heaton

Chief Strategy Officer – Melanie Wiese

Experience Strategist – Katie Dunn

UX Designer – Jessica Murray

Director/Producer: Melle Branson

DOP: Tim Fitzgerald

1AD: Charmaine Murray

1AC: Apurva Gupta

2AC: Isabella De Marte

Gaffer: Jocelyn Richards

Key Grip: Carmel Fox

Grip: Clint Lawrence

Art Dept Assist: Bailey Day

Art Dept Assist: Chantelle Lucas

Photographer: Natasja Kremers

Post Production: Manimal Post

Offline Edit & Grade: Denzil Heeger

Online: Ryan Brett

Post Producer: Hannah Byrnand

Post Sound Studio: Cue Sound

Sound Design & Mix: Lucy Torvaldsen

Sound Producer: Anika Fourie

Composition: Olivia Davies

VO: Portia Rose

Camera Equipment: Raz Studios