Australian marketing news & analysis

Omnicom Oceania has appointed strategic communications and corporate reputation specialist Kate Racovolis as Head of Communications

Initiative Australia is announces return of Sarah O’Leary Managing Director of its Melbourne office, bringing back a highly regarded leader at a key time for its Victorian operations

Baiada, one of Australia’s leading poultry businesses and the company behind Lilydale Free Range and Steggles, has announced a new partnership with Omnicom Oceania

Think HQ has appointed Victoria Gehrig as Chief Operating Officer, bringing one of Australia's most experienced agency operations and M&A integration leaders into their national leadership team.

Leading independent brand consultancy, Houston Group, has appointed Amanda Szylo Duncan as Chief Strategy Officer

Following a competitive pitch, consulting-led digital marketing agency Orange Line has announced its appointment by Blueberry, a global retail forex and CFD broker, to lead its SEO, authority building and visibility strategy

OMD Australia announces the promotion of longstanding OMD leader, Thad King, to Chief Planning Officer, joining the National Executive Team

Initiative Australia has grown its leadership team, with two new appointments - Mikayla Ellis as Managing Partner - Sydney, and Samantha Smith as National Head of Marketing

Orange Line announced its appointment by Ashley & Martin, one of Australia and New Zealand’s most recognised hair loss treatment providers, to lead a comprehensive SEO, outreach, and AI visibility program across both markets.

WPP Media has appointed Marcelle Hoyek to lead its EssenceMediacom client portfolio in Sydney, which includes Lion, HBO Max, Uber, Commonwealth Bank, KFC and UPI

UM Australia has announced the appointment of Jessica Lauria as Managing Director, UM Sydney, to accelerate the agency’s next phase of growth and deepen its client partnerships

Omnicom Oceania has appointed David Gatt as Managing Director, Marketing Operations & Ecosystem Design

The Research Agency (TRA) has appointed Ben Farnsworth as Sales Director, reporting to Managing Partner, Australia, Terri Hall, Farnsworth

Jayaweera rejoins OMD with over 15 years’ media experience, most recently as MD of Carat NSW and dentsu X Sydney

New+Improved Ventures, the venture studio building the next generation of marketing technology companies, announced the appointment of Laura Lowther as Chief of Staff

Bonfire’s move into creative continues with the appointment of Senior Art Director Mike Dann. Award-winning Perth-based performance agency Bonfire has appointed Mike Dann as Senior Art Director.

Hardie Grant has appointed Janey Martino and Shirley Chowdhary to its Board

Mastercard has appointed Alexandra Sloane as Vice President, Integrated Marketing and Communications, Australasia

Stevie returns to Omnicom following three years in a senior leadership role outside the network, after previously spending seven years with Omnicom in leadership positions at PHD Australia.

Omnicom Media Group (OMG) Australia has announced internal CEO appointments at two of its agencies, with Laura Nice named CEO of PHD Australia and Sian Whitnall as sole CEO at OMD Australia.