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  • Writer's pictureCarma Levene

A New Galaxy: Samsung Electronics Lights Up Vivid Sydney with Immersive ‘Chorus of Light’

Samsung Electronics Australia is proud to unveil 'Chorus of Light', a captivating installation, combining technology and artistry, with a focus on uniting humanity through language and shared aspirations for the future, in partnership with Vivid Sydney, open every night during the festival from 24 May to 15 June.


Chorus of Light at Vivid Sydney

Chorus of Light is inspired by Galaxy AI, which made its debut this year on Samsung’s Galaxy S24 series, and is now available to millions of Australians.

Galaxy AI marks a new era in mobile experience, with advanced AI technology allowing consumers greater personalisation by focusing on communication, productivity and creativity. Features including Live Translate and Chat Assist streamline information access, conversation engagement and messaging, with aim of empowering Australians to unleash their creativity and productivity in new ways and enabling barrier-free communication.

An interactive journey, Chorus of Light, will showcase Vivid Sydney 2024's theme of ‘Humanity’, inviting visitors to record a personal message of hope for the future in one of the 16 languages available with Galaxy AI.

Each attendee’s message will then be live translated and expressed as a dazzling light display in a co-created visual masterpiece by renowned international media artist, Susan Kosti.

Beyond demonstrating the innovative power of AI, Samsung’s Chorus of Light will offer visitors the opportunity to capture a brilliant Nightography portrait with a stunning interactive backdrop, as on-site staff using Galaxy S24 Ultra smartphones will be on hand to help festivalgoers capture the ultimate Vivid Sydney memento; one that’s ready-made for social media feeds.


Chorus of Light at Vivid Sydney

Eric Chou, Director Mobile Experience at Samsung Australia says, “‘Chorus of Light’ is more than just an art installation; it’s a collective space for people from all walks of life to come together, break down language barriers and share messages of hope.

Inspired by Galaxy AI features like Live Translate and Chat Assist, as well as Nightography, it aims to provide something for everyone, with an immersive, accessible celebration of language, that bridges human connection through the power of technology.”

Inspired by Galaxy AI, which facilitates real-time language translation for seamless communication, the immersive art installation that is Chorus of Light aims to unite humanity through recorded hopes for the future via a three phased journey, which throughout visually expresses the power of the latest technology and innovation from Samsung.


The recorded messages will later feature in an original track produced by multi-genre Australian musician and beat maker, Ta-ku, known for his creative and emotion-rich style.

The track will be crafted entirely from vocal samples recorded within the Chorus of Light installation and launched on Samsung’s YouTube on 12 June for the world to hear.


Chorus of Light at Vivid Sydney

How does it Chorus of Light work at Vivid Sydney?

Visitors to Chorus of Light will be able to decide between two different pathways to experience the activation. The express route offers an elevated Nightography portrait opportunity on the viewing platform as well as the chance to try out Galaxy AI features like 100x AI zoom and Photo Assist.


The premium route takes users on the complete journey, including the translated light crescendo moment and a Galaxy AI Chat Assist experience in the exit tunnel.


Visitors entering the installation’s premium route will start at the Galaxy AI welcome tunnel, which beautifully introduces the Chorus of Light concept with light, animations and audio, inspired by the look and feel of Samsung’s One UI.


Next, they will pass through the light portrait area and into the centre of the exhibit, where they can record their message and have it translated into light.

They’ll finish in the Chat Assist exit tunnel, a visual gallery of tone-shifting text.

At the conclusion of the Chorus of Light, festivalgoers have the opportunity to scan a QR code for a chance to win the ultimate Samsung Galaxy travel pack – allowing the winner to take a trip and try out Galaxy AI across the globe for themselves.

The prize pack includes a Galaxy S24 Ultra, Galaxy Buds2 Pro, Galaxy Watch6, and a $5K travel voucher*.

Chorus of Light builds on Samsung’s previous two appearances at Vivid Sydney, which were embraced by festivalgoers as must-see attractions. This year’s light installation is set to become Samsung’s most immersive and impressive yet, creating special moments that celebrate humanity through technology and innovation.

Building on the anticipation, Gill Minervini, Vivid Sydney Festival Director, said:


“The support from our sponsors is essential to bringing Vivid Sydney to life and creating a truly unforgettable experience for festivalgoers. Thanks to our partners, we have raised the bar on the scale of the festival to showcase the vibrancy and creativity of Sydney. We can’t wait for audiences to experience all that Vivid Sydney has to offer this year.”

The installation will be open to visitors from 6pm each night at First Fleet Park in the Rocks for the duration of Vivid Sydney.


Everyone is encouraged to come down and record their own message of hope, and experience Chorus of Light inspired by Galaxy AI for themselves.


Vivid Sydney runs from Friday 24 May to Saturday 15 June 2024. Plan your Vivid Sydney trip at vividsydney.com.


Credits: 

Client: Samsung 

Creative Agency: Amplify  

Light Artist: Susan Kosti  

Music Artist: Ta-ku 


 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

About Vivid Sydney

Vivid Sydney, the Southern Hemisphere’s leading multi-artform festival, transforms Sydney into a vibrant hub of creativity, innovation and community connection. Over 23 nights, light installations, music, ideas and food inspire global audiences and drive cultural exchange. The 2024 theme, ‘Humanity,’ sparks reflection and engagement, attracting visitors and fuelling economic growth. Proudly owned by Destination NSW, Vivid Sydney showcases NSW's cultural vibrancy and positions it as a global leader in artistic innovation.

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